Can Social Media Predict the Academy Award Winners?

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Chicken or Egg: Which came first? If I write this blog article about how Jeff Bridges should win the Best Actor Oscar for his authentic portrayal of a washed up, alcoholic country singing legend in the semi-romantic film Crazy Heart – (1) Will my article get lots of new readers after he wins? OR (2) […]

Counting the ways I loved “Twitterville”

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 Twitter         2 comments

What a great read! — Twitterville by Shel Israel This is likely to be a “Labor of Love” i.e., chatting with you about all the cool things I learned from this very personal, highly researched, inspirational Social Media MUST READ. A friend just told me that her secret to reading loads of books is to […]

Top Ten Reasons Why I Love Social Media AND Yoga

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OK, I’m not David Letterman or Johnny Carson, but I think I might be able to come up with my own “Late Afternoon Top Ten List”: Why I LOVE Social Media & Yoga They are gathering places for like minds, hearts and souls. Someone gets up on a platform, and people follow. I stretch myself. […]

Use your Blog to become the GO-TO Source for Information

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 Blogging         7 comments

Lots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging. the TIME the SKILLS the COMMITMENT Is Blogging Worth all That? Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking […]

Handbook to guide your success in social media and more effective Public Relations efforts

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As both a PR teacher and professional journalist for many years, I was blown away when I found the perfect new text: Making News in the Digital Era by David E. Henderson If elections were held today for Social Media Expert, David gets my vote. His 2009  narrative/guidebook is perfect for helping learners on all […]

To BLOG? . . . or Not To BLOG? . . . That’s a good First Question

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 Blogging         25 comments

Tomorrow I’ll be meeting with 10-12 friends to teach them HOW TO START A BLOG. The first question I could ask — but won’t — is WHY do they want to start a blog. I won’t ask because I suspect two things: (1) most of them know little about blogging at all and (2) the […]

How to get started . . . using social media for growing your business

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 Twitter         10 comments

“Overview of Social Media/Internet Marketing” “Twitterville” “Groundswell“ “Beyond the Hype” “OK, already, I’m convinced. Now what do I pick up first?” So you finally “get it”: You can’t Get It without an Online Presence. But getting started is a lot like being a toddler put into a playpen with a bunch of new toys: What […]

Yes, Shari, Micromedia can support and inspire great conversation

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 Facebook,Twitter         1 comment

When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the […]

Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani

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I couldn’t wait. Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media. Without further ado, here is Zahid: Social Media has changed the way we communicate […]

Community Managers: Your organization’s guide along Social Media Revolutionary Road

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Hiring or Applying? You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing  — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge. Who OWNS the responsibility of managing social media conversations for an organization? Brian and Dierdre conclude that “every facet of a […]

Social Media Tools — are just “tools,” not the all-important-strategies

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 Blogging         2 comments

Part 3: Putting the PUBLIC Back in Public Relations If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is their true significance. Because Brian and Dierdre devote […]

No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations

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 Blogging,Twitter         1 comment

Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion […]

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