Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
Can Social Media Predict the Academy Award Winners?
Chicken or Egg: Which came first? If I write this blog article about how Jeff Bridges should win the Best Actor Oscar for his authentic portrayal of a washed up, alcoholic country singing legend in the semi-romantic film Crazy Heart – (1) Will my article get lots of new readers after he wins? OR (2) [...]
Counting the ways I loved “Twitterville”
What a great read! — Twitterville by Shel Israel This is likely to be a “Labor of Love” i.e., chatting with you about all the cool things I learned from this very personal, highly researched, inspirational Social Media MUST READ. A friend just told me that her secret to reading loads of books is to [...]
Top Ten Reasons Why I Love Social Media AND Yoga
OK, I’m not David Letterman or Johnny Carson, but I think I might be able to come up with my own “Late Afternoon Top Ten List”: Why I LOVE Social Media & Yoga They are gathering places for like minds, hearts and souls. Someone gets up on a platform, and people follow. I stretch myself. [...]
Use your Blog to become the GO-TO Source for Information
Lots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging. the TIME the SKILLS the COMMITMENT Is Blogging Worth all That? Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking [...]
Handbook to guide your success in social media and more effective Public Relations efforts
As both a PR teacher and professional journalist for many years, I was blown away when I found the perfect new text: Making News in the Digital Era by David E. Henderson If elections were held today for Social Media Expert, David gets my vote. His 2009 narrative/guidebook is perfect for helping learners on all [...]
To BLOG? . . . or Not To BLOG? . . . That’s a good First Question
Tomorrow I’ll be meeting with 10-12 friends to teach them HOW TO START A BLOG. The first question I could ask — but won’t — is WHY do they want to start a blog. I won’t ask because I suspect two things: (1) most of them know little about blogging at all and (2) the [...]
How to get started . . . using social media for growing your business
“Overview of Social Media/Internet Marketing” “Twitterville” “Groundswell“ “Beyond the Hype” “OK, already, I’m convinced. Now what do I pick up first?” So you finally “get it”: You can’t Get It without an Online Presence. But getting started is a lot like being a toddler put into a playpen with a bunch of new toys: What [...]
Yes, Shari, Micromedia can support and inspire great conversation
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the [...]
Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani
I couldn’t wait. Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media. Without further ado, here is Zahid: Social Media has changed the way we communicate [...]
Community Managers: Your organization’s guide along Social Media Revolutionary Road
Hiring or Applying? You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge. Who OWNS the responsibility of managing social media conversations for an organization? Brian and Dierdre conclude that “every facet of a [...]
Social Media Tools — are just “tools,” not the all-important-strategies
Part 3: Putting the PUBLIC Back in Public Relations If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is their true significance. Because Brian and Dierdre devote [...]
No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations
Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
