Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
Marketing Should Be the LAST Department to Be in Social Media
Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010:
“Marketing is only ONE component. We must shift in all departments. Social Media …
What’s the ROI on Blog Comments, Anyway?
‘If a tree falls in the woods, and no one hears, is there a sound?”
How can I get more comments on my blog?
Wow, what a great question — especially for a couple of million people now writing blog articles!
It’s an even better question for all the bloggers who’ve been writing …
Should You Set Up Your Own Blog?
My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!
So you’re ready . . . to join the Blogosphere with your own individual views.
It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go.
GETTING STARTED is always the hardest part of a new …
The Magic of LinkedIn: Making your PROFILE work for you
Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …
Is Social Media THE ANSWER when traditional marketing “sucks”?
Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
Can Social Media Predict the Academy Award Winners?
Chicken or Egg: Which came first?
If I write this blog article about how Jeff Bridges should win the Best Actor Oscar for his authentic portrayal of a washed up, alcoholic country singing legend in the semi-romantic film Crazy Heart –
(1) Will my article …
Counting the ways I loved “Twitterville”
What a great read! — Twitterville by Shel Israel
This is likely to be a “Labor of Love” i.e., chatting with you about all the cool things I learned from this very personal, highly researched, inspirational Social Media MUST READ.
A friend just told me that her secret to reading loads of …
So you’ve joined an Online Group . . . now What?
Photos by Howard Blum
No matter what level of social media understanding you are at, you will ALWAYS find exciting new information and ways to get the most out of your online experience.
Sometimes it’s a matter of being READY to appreciate the information.
And I, personally, am ready to dive into …
Top Ten Reasons Why I Love Social Media AND Yoga
OK, I’m not David Letterman or Johnny Carson, but I think I might be able to come up with my own
“Late Afternoon Top Ten List”:
Why I LOVE Social Media & Yoga
They are gathering places for like minds, hearts and souls.
Someone gets up on a platform, and people follow.
I …
Use your Blog to become the GO-TO Source for Information
Blogging, Blogging Basics, Career Moves, Future of Marketing, Getting Started, PR 2.0, Personal Branding, Social Media, Social Media Marketing 
2 commentsLots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging.
the TIME
the SKILLS
the COMMITMENT
Is Blogging Worth all That?
Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking …
Handbook to guide your success in social media and more effective Public Relations efforts
As both a PR teacher and professional journalist for many years,
I was blown away when I found the perfect new text:
Making News in the Digital Era
by David E. Henderson
If elections were held today for Social Media Expert, David gets my vote. His 2009 narrative/guidebook is perfect for helping …
To BLOG? . . . or Not To BLOG? . . . That’s a good First Question
The MORE of YOU, the better!
Tomorrow I’ll be meeting with 10-12 friends to teach them HOW TO START A BLOG.
The first question I could ask — but won’t — is WHY do they want to start a blog.
I won’t ask because I suspect two things: (1) most of them know …
How to get started . . . using social media for growing your business
Best of 2009, Future of Marketing, Getting Started, Social Media Basics, Social Media Marketing, Twitter, Twitter Basics 6 comments“Overview of Social Media/Internet Marketing”
“Twitterville”
“Groundswell“
“Beyond the Hype”
“OK, already, I’m convinced.
Now what do I pick up first?”
So you finally “get it”:
You can’t Get It without an Online Presence.
But getting started is a lot like being a toddler put into a playpen with a bunch of new toys:
What to …
Yes, Shari, Micromedia can support and inspire great conversation
See how things intersect & support
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation.
But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could …
Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani
I couldn’t wait.
Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media.
Without further ado, here is Zahid:
Guest Poster Zahid Lilani: Voice …
Community Managers: Your organization’s guide along Social Media Revolutionary Road
Center of Community, center of influencers
Hiring or Applying?
You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge.
Who OWNS the responsibility of managing social media conversations for an organization?
Brian …
Social Media Tools — are just “tools,” not the all-important-strategies
Part 3: Putting the PUBLIC Back in Public Relations
Add air to molten glass
If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
