Social Media Victories — and how to win them

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Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media […]

Can Social Media Predict the Academy Award Winners?

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Chicken or Egg: Which came first? If I write this blog article about how Jeff Bridges should win the Best Actor Oscar for his authentic portrayal of a washed up, alcoholic country singing legend in the semi-romantic film Crazy Heart – (1) Will my article get lots of new readers after he wins? OR (2) […]

Everyone Is Someone’s Customer: Use Social Media to Reach Them, Listen to Them, and Learn from Them

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Too often companies forget the second part of this scenario: Firms are in business (1) to make profits by offering products and services (2) to satisfy the unmet needs of their customers. Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may no longer be in […]

How Many of These Social Media Questions Can You Answer?

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My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter. What is Social Media and why is it important? and . . . here are many of their other questions: Where […]

Avoid These 9 Blogging Blunders: Guest Post by Suzanne Vara

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“Blogging is a way to share your thoughts, knowledge and information like never before.  We blog for many reasons which are  unique to us as people, but yet share a community that is a part of us.” — Suzanne Vara Suzanne Vara is one of my new online friends/collaborators/role models, whom I mentioned in a […]

Here’s How Social Media Works — To Build Relationships & Knowledge: and improve customer service, as well!

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Chatting with friends has long been one of my favorite activities — and meeting new friends to chat with increases the joy. Is it any wonder, then, that Social Media is my Passion? My online activities in the past year have introduced me to so many wonderful new people from whom I’ve probably learned more […]

Laid Off and Bored? Use Your Brain and the Net to Become an Expert

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One of my Loved Ones was laid off recently, and now tells me he’s bored. NO WAY! NO HOW! NO EXCUSE! Not in Today’s World where so much is at our fingertips. Just DO IT is the Common Mantra Suggestion One: Do NOT just “fill empty spaces” — i.e., don’t DO, just to DO. Suggestion […]

Use this Checklist for Managing Online Presence

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CHART YOUR SOCIAL MEDIA PROGRESS: Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan‘s 19 tips: Resolve to Manage your Online Presence. Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post 🙂 Now you can […]

Resolve to Manage Your Online Presence — Lists only go so far . . .

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“Social Media: Step-by-step” The End of The Year is made for reflection, clean up, and planning for the future. Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence. And I most likely did what a lot of my friends might have done, i.e. LOOK at the List […]

Do we need an Emily Post for social media etiquette?

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“To be or not to be . . .” “To DO, or NOT to do . . .” I got a “dressing down” the other day when I asked a question on various social media platforms. This was my message: “ARE PRESS RELEASES DEAD?  I would like to publish an article on my blog,” I […]

728 FAQ’s for LinkedIn: Who Knew?

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 LinkedIn         Leave a comment

  Getting your LinkedIn ???s answered is a piece of cake   It all started because I couldn’t “link in” to the new Twitter/LinkedIn sync. I checked “here” and I checked “there” and VOILA, I found that Help [in the upper right hand corner of the LinkedIn home page] has 728 Frequently Asked Questions — […]

So you’ve joined a LinkedIn Group . . . what’s next?

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 Guest Post,LinkedIn         1 comment

No matter what level of social media understanding you are at, you will ALWAYS find exciting new information and ways to get the most out of your online experience. Sometimes it’s a matter of being READY to appreciate the information. And I, personally, am ready to dive into Group conversations. How about you? Joined any […]

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