Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling.
Art, imagination, creation are products of passion. Passion is the way we move forward. Passion is the way I, personally, am moving forward.
This blog is a chronicle of my newly embraced career as a Social Media Evangelist. And one of the people most responsible is Brian Solis, who graciously and enthusiastically accepted an invitation to speak to two Public Relations classes at San Francisco State last spring — despite his hectic schedule advising clients, speaking at conferences, attending mashups, and promoting his most recent book Putting the PUBLIC Back in Public Relations.
To my mind, Brian’s book, co-written with Deirdre Breakenridge, is a conversation about a clash — the confrontation between old thinking and new realities.
Change is hard. People like the comfort of the Way it Was, and the Way They Know: but that is hardly a roadmap for progress.
How Social Media is Reinventing the Aging Business of PR
Below is a listing of passages I particularly liked from Part I: THE TRUE VALUE OF THE NEW PR
The Social Media Book Club discussed Part I of the book last week, and here is an archive of the remarks. Tonight at 8pm EDT [5pm PDT] you can catch the discussion of part II: Facilitating Conversations: New Tools and Techniques on Twitter #smbookclub. Here is a Book Club calendar. For more info, contact @ready2spark