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13 July 2010

Tips & Tabs for Your Facebook Fan Pages ["Basic" but advanced]

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Karen Clark is as charming as her smile, and I have learned a great deal from her as we both travel along Social Media Revolutionary Road.
One day Karen’s photo appeared prominently on my Facebook profile page, and the next day I met her face-to-face at a get-together for the speakers …

25 April 2010

What You Can Do With Your Facebook Friends

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“Facebook Follies” can be avoided when you know what you’re doing with your FB Friends.
At a recent workshop for Newbies, we began chatting about Facebook Do’s and Don’ts and then more basic questions like “Why is the Wall called the Wall?” and “How do you make sense of everything that …

17 April 2010

How TO DO Facebook Right . . . If You Care About Your Online Reputation

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When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani.  Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …

25 March 2010

Social Media Victories — and how to win them

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Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …

9 February 2010

How Many of These Social Media Questions Can You Answer?

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My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter.

What is Social Media and why is it important?

and . . . here are many of their …

26 December 2009

Use this Checklist for Managing Online Presence

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CHART YOUR SOCIAL MEDIA PROGRESS:
Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan‘s 19 tips: Resolve to Manage your Online Presence.
Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post

Now …

25 December 2009

Resolve to Manage Your Online Presence — Lists only go so far . . .

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“Social Media: Step-by-step”

The End of The Year is made for reflection, clean up, and planning for the future.
Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence.
And I most likely did what a lot of my friends might have done, i.e. …

20 December 2009

1,734 Uses for Social Media – Look ‘em Up in Tamar’s “Text”

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You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …

27 November 2009

Social Media Marketing 101: More strategies to get you started

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It almost doesn’t make a difference where you are on the Social Media learning curve, there’s always more to discover and integrate into your strategy . . . even if you are just getting started.
"I am always doing that which I do not know how to do in order …

20 November 2009

Do we need an Emily Post for social media etiquette?

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“To be or not to be . . .”
“To DO, or NOT to do . . .”

I got a “dressing down” the other day when I asked a question on various social media platforms.
This was my message:
“ARE PRESS RELEASES DEAD?  I would like to publish an article …

12 November 2009

Facebook for Business, Blogging, Posterous and more:

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Twitter is like my personal bookstore, but so is most of Web 2.0
photos by Howard Blum
Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the …

7 November 2009

Let’s get the blogging story “straight” — a glimpse of the Technorati report

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Just over six months ago [in April 2009], I wrote my first blog post with the announced intention to aim for “A-List status.”
Four months later I wrote an article about the “day I thought I’d died and gone to Heaven” — it was actually a report of a panel …

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