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15 June 2011

19 Steps to Getting Found Online – from @hubspot founders

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If you are looking for a true HOW TO book, then you’ll do well to get a copy of Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah. [This article was originally published in my blog How to do Social Media by the Book.] We are indeed living in […]

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6 June 2011

11 Do’s and 7 Don’ts For Marketing on Facebook

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 Facebook         19 comments

Everyone wants to be told what to do, according to 19th century philosopher Ralph Waldo Emerson. That’s one reason we read books — and write blogs. I combined the two in a “How to” site with lists I will be reposting here on a weekly basis. If you just can’t wait, though, click on the […]

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20 February 2011

Is playing Farmville a social media marketing necessity?

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 Facebook,Guest Post         12 comments

So what do you know about Farmville? For most readers of this blog — i.e., serious or somewhat serious business types learning how to use social media marketing — Farmville is a nuisance, a game played by people with nothing but time on their hands. However, it’s just possible that “we” are wrong.  According to […]

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2 January 2011

Social Media Resolutions: a Checklist for Newbies

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Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 2010 Man of the Year or the predictions of everything going mobile, the time to Get Connected is NOW. So […]

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26 November 2010

We are all evolving in this social space [Briefly Stated]

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 Facebook         6 comments

Practice may not make us perfect, but it certainly helps build our chops, especially as we learn to Do Social Media Right. If you want to check out all the Don’t Do’s on Facebook, then click on Karen Clark’s guest post: “20 Facebook mistakes you should avoid.” .  . . and the comments as well, […]

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11 November 2010

20 Facebook Mistakes You Should Avoid

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 Facebook,Guest Post         30 comments

Have you ever been “scolded” for committing a Facebook faux pas? Did you seek out an Emily Post to figure out what to do and NOT do on the most popular social media sites? I said “Yes” to both those questions last year and then wrote this article. However, today I found the best article […]

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13 July 2010

Tips & Tabs for Your Facebook Fan Pages [“Basic” but advanced]

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 Facebook,Guest Post         14 comments

Karen Clark is as charming as her smile, and I have learned a great deal from her as we both travel along Social Media Revolutionary Road. One day Karen’s photo appeared prominently on my Facebook profile page, and the next day I met her face-to-face at a get-together for the speakers at the first SocialBiz2010 […]

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25 April 2010

What You Can Do With Your Facebook Friends

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 Facebook         8 comments

“Facebook Follies” can be avoided when you know what you’re doing with your FB Friends. At a recent workshop for Newbies, we began chatting about Facebook Do’s and Don’ts and then more basic questions like “Why is the Wall called the Wall?” and “How do you make sense of everything that you see on your […]

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17 April 2010

How TO DO Facebook Right . . . If You Care About Your Online Reputation

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 Facebook,Featured         21 comments

When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani.  Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook […]

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25 March 2010

Social Media Victories — and how to win them

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Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media […]

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9 February 2010

How Many of These Social Media Questions Can You Answer?

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My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter. What is Social Media and why is it important? and . . . here are many of their other questions: Where […]

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26 December 2009

Use this Checklist for Managing Online Presence

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CHART YOUR SOCIAL MEDIA PROGRESS: Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan‘s 19 tips: Resolve to Manage your Online Presence. Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post 🙂 Now you can […]

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