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29 March 2015

To Comment . . . or not to comment

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. . . a blog re-do is similar to a New Year’s Resolution, but in my case, I hope this intention sticks. My previous post suggested that sincere commenters send me emails, and I received two: A) Shari, I am glad you are blogging again. Also, I am pleased I signed up for your RSS feed […]

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22 March 2015

How to “re-do” a blog . . . and WHY?

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To: The blogosphere and friends and family From: Shari Re: Re-doing . . . and re-newing my blog and my blogging Date: March 2015 Following the Oxford Sandwich format, I’ll be “telling you what I’m going to do, then telling you, then telling you what I told you.” So this paragraph is my intro and […]

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23 July 2014

Top Ten Terms to get you Tweeting [redux]

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Sometimes more is more, but often LESS is more. That’s one of the reasons Twitter is so powerful and popular, and it’s also the reason why this post will include only Ten Twitter vocabulary items. You can find dozens of twitter words and definitions in the wiki Twictionary, and in my earlier article Twitter Basics […]

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15 December 2011

21 Tips for using Facebook and Twitter for Business via Brian Solis

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From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. [This was originally posted on my blog How To Do Social Media by the book.] Tweet

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27 August 2011

8 Ways to Maximize Business at a Meetup

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From Trust Agents by Chris Brogan and Julien Smith Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There’s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through that site). Here’s how […]

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14 July 2011

Who’s using Google+ and why? Who should get on now and why? Who ought to wait?

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It’s not like we all need yet another social network site to add to our online plate, right? That was my first question when I began to hear the buzz surrounding Google+, the new social network platform that’s reportedly aiming to kill Facebook. If you check out my article on Simple Answers to 6 Basic […]

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19 June 2011

8 Ways to Generate Sales from your Website

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“Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website.” — Patrick Schwerdtfeger Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. […]

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1 March 2011

“This” Telemarketing Thing Has Gotta Change [Briefly Stated]

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Don’t you just love those telemarketers trying to sell you stuff you didn’t ask for and don’t want? NOT!! This morning “Joe” called me from Whatever. He told me he’d called and left a message the week before. He told me I’d signed up for some webinar a month ago. He told me that he […]

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28 February 2011

So you want to GET STARTED in Social Media? Here are 7 Steps:

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In honor of the new students beginning a 12-session Social Media Basics course with me, here is an article with information on What to Do First: This post is designed for those of you who .. a – Understand that there is a New Normal. and/or b –Have profiles on one or more social media […]

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25 February 2011

Is the New Technology the END of Marketing? Just ask Owen

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“In a world that is moving from PC-centric to a world completely mobile, it’s hard to keep up,” wrote Owen Greaves in a recent post. Owen is a Futurist, who loves making this paradigm shift less painful when it comes to media and commerce on the Internet. While many people may say that the world’s […]

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5 February 2011

How NO INTERNET is Re-Defining the News

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The beauty of our Social Media Revolution is that every one of us can become a publisher . . . and spread our opinions, insights, and wisdom. Though we’ve only had two weeks of classwork for the online Social Media for Journalist course, several of the students have shown their passion, intelligence, and leadership in […]

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21 January 2011

What’s one difference between a blogger and a journalist?

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Bloggers do like I’m doing right now — write my thoughts just after they come to me. Journalists research . . . and then write. OK, now that we got my “answer” to the title question out of the way without any introductory fanfare, let’s chat for a moment about the context of this post: […]

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