Book review,Personal Branding,Sharisax Is Out There         122 comments

From Trust Agents by Chris Brogan and Julien Smith
Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There’s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through …

 Sharisax Is Out There         17 comments

In honor of the new students beginning a 12-session Social Media Basics course with me, here is an article with information on What to Do First:
This post is designed for those of you who ..
a – Understand that there is a New Normal.
and/or
b -Have profiles on one or more social …

 Communication Strategy,Sharisax Is Out There,Twitter         44 comments

“In a world that is moving from PC-centric to a world completely mobile, it’s hard to keep up,” wrote Owen Greaves in a recent post. Owen is a Futurist, who loves making this paradigm shift less painful when it comes to media and commerce on the Internet.
While many people may …

 Guest Post,Journalism,Sharisax Is Out There,Twitter         25 comments

Photo by Susan Ambrosini
The beauty of our Social Media Revolution is that every one of us can become a publisher . . . and spread our opinions, insights, and wisdom.
Though we’ve only had two weeks of classwork for the online Social Media for Journalist course, several of the students …

 Blogging,Communication Strategy,Journalism,Sharisax Is Out There         54 comments

Bloggers do like I’m doing right now — write my thoughts just after they come to me.
Journalists research . . . and then write.
OK, now that we got my “answer” to the title question out of the way without any introductory fanfare, let’s chat for a moment about the …

 Briefly stated,Communication Strategy,Sharisax Is Out There         8 comments

The next time you have the opportunity to meet and mingle with “strangers,” why not come prepared.  Plan to ask questions, not sell anything. In today’s business world where selling is being replaced with engagement, your best bet is to find new clients through genuine conversation.
Ivan Misner, founder and …

 Communication Strategy,Guest Post,Sharisax Is Out There         3 comments

The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example.

So began an excellent article by my blogger colleague Michael Cohn, who …

 Facebook,Future of advertising,LinkedIn,Sharisax Is Out There,Twitter         16 comments

Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 2010 Man of the Year or the predictions of everything going mobile, the time to …

 Sharisax Is Out There         9 comments

Just in case you are preparing your New Year’s Resolutions, you might want to check out predictions and suggestions for 2011 in these Eleven blog posts:
1) http://yhoo.it/igHzCA
Predictions for small business: paring down to the essential social media platforms based on proven successes and strong metrics; corporate blogging; more cloud computing
2) …

 Communication Strategy,Sharisax Is Out There,Social Media Marketing         1 comment

How do you feel about Yelp? Inquiring minds want to know.
I asked that question all over the Net — on Twitter, Facebook, LinkedIn, and even Yelp itself. And I got an earful PLUS a hilarious discussion on the Yelp TALK feature. [Check it out, especially the “goggle” chat. If …

 Briefly stated,Sharisax Is Out There,Social Media Marketing         2 comments

STATS on Social Media Marketing — from Hubspot slide show

90 Trillion emails sent in 2009
500 million active Facebook users
126 million blogs
10+ billion Tweets sent on Twitter since 2006
2 billion videos are streamed each day on YouTube

Social Media Marketing: enables others to advocate for your business through compelling content
Social Media is …

 Blogging,Communication Strategy,Sharisax Is Out There         5 comments

A year and a half ago I met Steve Rubel at a panel discussion I blogged about: Beyond the Hype – Roadmap for Social Media’s Future. Steve is the Director of Insights for Edelman Digital, a division of Edelman, the world’s largest independent PR firm – Steve is very, very influential.
He was …