Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …
Please Do My Social Media For Me
“I just need you to set up my blog, and then I’ll do it . . . or maybe you can do my first few posts . . . and a few Tweets; oh, yes, check out who has written on my Facebook Wall and . . . ”
For those …
“The New Marketer” Must Be Social Media Savvy
As a San Francisco area marketing lecturer, I’m always interested in the activities of SFAMA, the San Francisco chapter of the American Marketing Association.
Membership in this organization offers a variety of benefits from connections to 45,000+ professionals, attendance at regular educational meetings and workshops, small discussion groups, job banks, and …
If Press Releases Are Not Dead, Then What?
PR teachers have it made these days . . . if “having it made” means we get to figure out what works and what doesn’t now that the Social Media Revolution is affecting every facet of business.
We teach our students that public relations is all about building and maintaining a …
Why am I here?
“What do you want your website visitors to learn about you?”
That question began chapter 18 — “Website conversations” — in Patrick Schwerdtfeger’s popular step-by-step guide for small business owners, commission salespeople, and service professional: Webify Your Business, Internet marketing secrets for the self-employed.
“Your website visitors need to find out if …
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …
Your HR Department Can & Should Help You Become a Human Talent Organization
The Buzz about our world’s Big Shift [i.e. the New Normal in business] is filtering through to some company executives who are now looking to their marketing departments for guidance and appropriate strategies using Social Media.
Hold on a minute . . .
Many of you are missing an even more important …
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …
How to Improve Your Linked ROI By Tweaking Your Profile
How do I love LinkedIn?
Let me count the ways — and share them — so everyone can improve their Return on Time Investment.
This week I’m conducting workshops entitled:
“I’m on LinkedIn . . . Now WHAT?”
Below is a list of what we discussed until time ran out. So …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Everyone Is Someone’s Customer: Use Social Media to Reach Them, Listen to Them, and Learn from Them
Too often companies forget the second part of this scenario:
Firms are in business (1) to make profits by offering products and services
(2) to satisfy the unmet needs of their customers.
Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may …
Facebook for Business, Blogging, Posterous and more:
Twitter is like my personal bookstore, but so is most of Web 2.0
photos by Howard Blum
Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
Best of 2009,Blogging,Facebook,LinkedIn,Social Media Basics,Social Media Marketing,Twitter 
17 commentsAs a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
Let’s have a little fun with Twitter today: Personalizing your background
Brand your Twitter Account
If you haven’t had enough fun with Twitter yet — or even if you have and are truly enjoying your new “toy” — then today’s Getting Started lesson will help you individualize your site with information and creativity.
Many online sources offer free Twitter backgrounds, and you can …
So now you can Tweet . . . What comes next? Getting Started lessons continue:
Future of advertising,PR 2.0,Personal Branding,Social Media Marketing,Twitter,Twitter Basics 10 commentsYou’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing.
You have gotten past that, haven’t you?
Let’s chat
Today’s Getting Started lesson is going to “resemble” a conversation . . .
However, since I’m the only one in the room, I’ll have …
How to get started . . . using social media for growing your business
Best of 2009,Getting Started,Social Media Basics,Social Media Marketing,Twitter,Twitter Basics 6 comments“Overview of Social Media/Internet Marketing”
“Twitterville”
“Groundswell“
“Beyond the Hype”
“OK, already, I’m convinced.
Now what do I pick up first?”
So you finally “get it”:
You can’t Get It without an Online Presence.
But getting started is a lot like being a toddler put into a playpen with a bunch of new toys:
What to …
The “Secret” to pumping your own Google Juice: External Links
Getting started in Social Media is all about JUST DOING IT!
That’s what I continue to do — and exactly what I suggest to those listening to me.
[Those NOT listening to me get the same advice, and I know it's just a matter of time until they, too, jump in.]
My TWO …
Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue
“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking
I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse …
Yes, Shari, Micromedia can support and inspire great conversation
See how things intersect & support
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation.
But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could …
Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani
I couldn’t wait.
Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media.
Without further ado, here is Zahid:
Guest Poster Zahid Lilani: Voice …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
How am I doing? My online presence roadmap 2-week checkup
Blogging,Facebook,Getting Started,Personal Branding,Sharisax Is Out There,Social Media Strategy,Twitter 11 comments
My Gold Star
Two weeks ago I made a commitment to manage my online presence. Discipline is key, but broadcasting intentions into cyberspace has a way of keeping one on the straight and narrow. Too many people to make excuses to if objectives aren’t met.
So how have I done?
Below …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
