Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
Marketing Should Be the LAST Department to Be in Social Media
Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010:
“Marketing is only ONE component. We must shift in all departments. Social Media …
What’s the ROI on Blog Comments, Anyway?
‘If a tree falls in the woods, and no one hears, is there a sound?”
How can I get more comments on my blog?
Wow, what a great question — especially for a couple of million people now writing blog articles!
It’s an even better question for all the bloggers who’ve been writing …
Should You Set Up Your Own Blog?
My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!
So you’re ready . . . to join the Blogosphere with your own individual views.
It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go.
GETTING STARTED is always the hardest part of a new …
The Magic of LinkedIn: Making your PROFILE work for you
Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …
Is Social Media THE ANSWER when traditional marketing “sucks”?
Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
Everyone Is Someone’s Customer: Use Social Media to Reach Them, Listen to Them, and Learn from Them
Too often companies forget the second part of this scenario:
Firms are in business (1) to make profits by offering products and services
(2) to satisfy the unmet needs of their customers.
Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may …
Facebook for Business, Blogging, Posterous and more:
Facebook, Future of Marketing, Getting Started, Personal Branding, Reading, Sharisax Is Out There, Social Media Marketing 
2 commentsTwitter is like my personal bookstore, but so is most of Web 2.0
photos by Howard Blum
Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
Best of 2009, Blogging, Facebook, Featured, LinkedIn, Social Media Basics, Social Media Marketing, Twitter, YouTube 17 commentsAs a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
Let’s have a little fun with Twitter today: Personalizing your background
Brand your Twitter Account
If you haven’t had enough fun with Twitter yet — or even if you have and are truly enjoying your new “toy” — then today’s Getting Started lesson will help you individualize your site with information and creativity.
Many online sources offer free Twitter backgrounds, and you can …
So now you can Tweet . . . What comes next? Getting Started lessons continue:
Future of Marketing, Future of advertising, PR 2.0, Personal Branding, Social Media Marketing, Twitter, Twitter Basics 7 commentsYou’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing.
You have gotten past that, haven’t you?
Let’s chat
Today’s Getting Started lesson is going to “resemble” a conversation . . .
However, since I’m the only one in the room, I’ll have …
How to get started . . . using social media for growing your business
Best of 2009, Future of Marketing, Getting Started, Social Media Basics, Social Media Marketing, Twitter, Twitter Basics 6 comments“Overview of Social Media/Internet Marketing”
“Twitterville”
“Groundswell“
“Beyond the Hype”
“OK, already, I’m convinced.
Now what do I pick up first?”
So you finally “get it”:
You can’t Get It without an Online Presence.
But getting started is a lot like being a toddler put into a playpen with a bunch of new toys:
What to …
The “Secret” to pumping your own Google Juice: External Links
Getting started in Social Media is all about JUST DOING IT!
That’s what I continue to do — and exactly what I suggest to those listening to me.
[Those NOT listening to me get the same advice, and I know it's just a matter of time until they, too, jump in.]
My TWO …
Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue
“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking
I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse …
Yes, Shari, Micromedia can support and inspire great conversation
See how things intersect & support
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation.
But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could …
Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani
I couldn’t wait.
Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media.
Without further ado, here is Zahid:
Guest Poster Zahid Lilani: Voice …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
How am I doing? My online presence roadmap 2-week checkup
Blogging, Facebook, Getting Started, Personal Branding, Sharisax Is Out There, Social Media, Twitter 11 comments
My Gold Star
Two weeks ago I made a commitment to manage my online presence. Discipline is key, but broadcasting intentions into cyberspace has a way of keeping one on the straight and narrow. Too many people to make excuses to if objectives aren’t met.
So how have I done?
Below …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
