Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN

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As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.” Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . . . but what […]

Let’s have a little fun with Twitter today: Personalizing your background

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 Twitter         24 comments

Brand your Twitter Account If you haven’t had enough fun with Twitter yet — or even if you have and are truly enjoying your new “toy” — then today’s Getting Started lesson will help you individualize your site with information and creativity. Many online sources offer free Twitter backgrounds, and you can try Google for […]

How to get started . . . using social media for growing your business

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 Twitter         10 comments

“Overview of Social Media/Internet Marketing” “Twitterville” “Groundswell“ “Beyond the Hype” “OK, already, I’m convinced. Now what do I pick up first?” So you finally “get it”: You can’t Get It without an Online Presence. But getting started is a lot like being a toddler put into a playpen with a bunch of new toys: What […]

Yes, Shari, Micromedia can support and inspire great conversation

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 Facebook,Twitter         1 comment

When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the […]

Managing MY Online Presence: A Road Map

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Where do I WANT to go? NOT Where am I going? I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.” Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place primarily to help […]

How do YOU manage your Online/Social Media presence?

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 Twitter         11 comments

I read the above question as the title for a Forum topic, and I got excited I’d expected some great answers to this challenge . . . but it turned out to be merely the question. 🙁 So I reasoned that I ought to spend a minute or two developing a workable strategy. Read on […]

What to TWEET about — Part Two

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 Blogging,Twitter         15 comments

Best Practices for Using Twitter Since Twitter will be changing all our lives, according to Time magazine’s recent cover story, I was thinking about how my use of Twitter differs from other Tweeple — and whether anyone could really publish a Best Practices for Using Twitter. Don’t most of us think we are right most […]

Twitter for Business: Beyond Twitter 101

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 Twitter         6 comments

Today’s Twitter Lesson: How Microblogging Builds Community Social Media is all about People: Connecting, Engaging, Listening and Helping One Another. Twitter technology can do all that! ONE: 32 million Twitter users according to WSJ article Ten Ways Twitter will Permanently Change Business. [As of Dec 2009 68 million Tweeters] TWO: Twitter creator Jack Dorsey has […]

What should U TWEET: Twitter 101 Lesson 4

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What’s so cool about Twitter is that there are NO rules: it’s like the “Wild West” where anything goes — as long as you use 140 characters or less. Q: Why devote an entire post to this subject? A: The 19th century poet and philosopher Ralph Waldo Emerson said that “We are always looking for […]

Blogging is New World Pathway

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 Blogging         5 comments

“Write your own blog post everyday, but spend twice as much time reading other people’s blogs — and comment” We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All Things Social Media. In […]

Wise up on social media: recommended reading

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To Be or Not to Be . . . ahead of the social media curve Sharing is the Name of the Game . . .  that’s a Big Reason why “we” blog AND why books get written and read. Several people recently have asked What I’m reading, and I have to smile . . . […]

Social Media Strategies Work in Everyday Life, too

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Writer’s Block?  Rather, so many things to say — How do you pick one post for the day? This reminds me of one of the greatest pieces of advice I have ever received . . . decades ago, and I am still often sharing it with stressed-out students and friends: Whenever Life bombards you with […]

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