Let’s get the blogging story “straight” — a glimpse of the Technorati report

Filed in Blogging , Facebook 10 comments

A colorful futureJust over six months ago [in April 2009], I wrote my first blog post with the announced intention to aim for “A-List status.”

Four months later I wrote an article about the “day I thought I’d died and gone to Heaven” — it was actually a report of a panel discussion headlining Steve Rubel among other social media thought leaders discussing a Roadmap for the future.

How very exciting it had been to introduce myself to Steve, who’s been a role model.

I told Steve of the lofty goal I was working towards, and he said,

“You might want to reconsider, Shari. Blogs are losing their status, and you might aim, instead, to be an A-List Thought Leader,” he advised me.

During the panel discussion Steve elaborated on this view:

I do subscribe to Steve’s Posterous stream, but that’s in addition to more than a dozen other blogs I keep up with pretty regularly. [Check my blogroll on the right hand sidebar.]

So . . . every time I read a headline like Brian Solis’ “Rumors of the Death of the Blog are Greatly Exaggerated,” I am encouraged to keep on “keepin’ on,” i.e., BLOGGING towards the A List.

Commentary on the PR 2.0 summary of Technorati’s State of the Blogosphere report

Technorati is a search engine for blogs, and it catalogs more than 112 million blogs. Every year the site comes out with a State of the Blogosphere Report and this year’s findings include information about these topics: professional blogging activities, brands in the blogosphere, monetization, twitter & micro-blogging and bloggers’ impact on US and World events.

The report also includes interviews with more than a dozen well-known, well-respected, and well-read bloggers including Steve Rubel.

Brian Solis’ blog PR 2.0 featured an indepth view of the report

This article will pick out and share pieces of the report that I found interesting and helpful to me as a fairly new blogger.

Brian’s post included color-coded charts recording responses from four categories of bloggers: (a) hobbiests; (b) part-timers; (c) corporate; and (d) self-employed.

1) About 70% of all bloggers felt that “Blogs are getting taken more seriously as sources of information” while 60% agreed that “More people will be getting their news and entertainment from blogs than from traditional media in the next three years.”


2) Fewer than 40% agreed with the following two statements:

a) “Newspapers will not be able to survive in the next ten years.”

b) “Blogs are often better written than traditional media.”

Re: “Prolificness”

Brian wrote that “those bloggers who rank among the highest according to Technorati Authority post nearly 300 times more than the lower ranked bloggers.”

One Technorati survey question asked “How frequently do you update your blog?

  • 20% post once or twice a day
  • 27% post 2-3 times per week
  • 33% post at least once a week
  • Interestingly, 3% of self-employed bloggers post 10 times a day or more! AND 7% post 5-9 times a day.

Why do bloggers blog?

“Self expression and sharing expertise are among the primary motivations for bloggers,” Brian wrote.

To measure the “success” of their blogs, survey respondents chose from the following ten factors, ranked from the most popularly selected to the least:

1) Personal satisfaction

2) Number of unique visitors

3) Number of posts or comments on the blog

4) Number of links to my blog from other blogs

5) Number of RSS subscribers

6) Accolades from other media

7) Number of people favoriting you

8) Blogger’s Technorati authority number

9) Number and quality of new business leads

10) and, finally, in last place for hobbiests/corporate bloggers was revenue; HOWEVER, 39% of part-timers admitted that revenue was an important measure of their success.

What activities do bloggers participate in to attract visitors?

The four most popular activities included (a) Listing the blog on Technorati; (b) Tagging blog posts; (c) Commenting on other blogs; (d) Listing the blog on Google.

Other activities were the following [from more popular to least popular]: (e) Getting listed on a blog directory; (f) Produce content for other blogs or websites; (g) Create a blog on a broader blog network; (h) Attend conferences for bloggers; (i) Pay for online advertising.

The future of Blogging

Here are the eleven blog ideas and tactics proposed for the coming year [from most popular to least]:

1) Blog more frequently

2) Expand some of the topics already blogged about

3) Publish a book

4) Begin using the blog to get speaking engagements

5) Add advertising

6) Begin guest blogging

7) Add video

8) Blog through mobile device

9) Start a new, independent blog

10) Start a new blog on a blog network

11) Blog less frequently.

According to Brian:

“Technorati believes that the next generation of blogs will be more action oriented, not just documenting real time happenings, but driving actual events.”

If you’re a blogger, how would you have answered any of the Technorati questions?

If you don’t blog yet, has any of this information convinced you to “dive in” and start expressing yourself?


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Posted by Shari Weiss   @   7 November 2009
Tags : , , , , , , ,
Nov 8, 2009
8:23 pm

Darn, I’m finally learning to blog and now blogging is passe? Or maybe Steve meant that blogging as we know it is over, it’s time to make our blogs the force “driving actual events.”

Note to Shari: How do I make words like “Steve” above link to his blog?

Author Nov 8, 2009
8:38 pm

Dave, blogging software like WordPress gives options like BOLD, UNDERLINE, and LINK in menu boxes. So to “link,” you highlight the name or phrase and a URL box will pop up. You will put the URL in that box and click insert.

BTW, my next post summed up Dean’s presentation from last week’s meeting. Are you interested in hearing more about my planned Social Media Salon?

Nov 8, 2009
8:29 pm

High quality content and numerous linking to other Social Media web sites, increase the likelihood of a higher ranking on a google search.

Nov 8, 2009
8:53 pm

Shari, WordPress may have those options, but when I “reply” on your blog’s website, all I can do is plain text–unless I’m missing something.

Test: This is enclosed in HTML “i” tag. Is it italicized?

If I can figure out how to include a link in a reply–or if I include a link in an original blog post on my own blog–will that create a “linkback” on Steve’s blog? I’m trying to understand linkbacks too.

Author Nov 9, 2009
12:29 am

the ITALICS worked
in this “text box” I have the option of italics and links ABOVE
Don’t you have these boxes in your “reply to comment”?

Nov 8, 2009
8:57 pm
#6 David Reichard :

Yes, tell us more about your Social Media Salon. I assume it’s not a hair salon blog :).

Author Nov 9, 2009
12:24 am

Cute, David.
First one is this coming Friday Nov 13
2-3:30 at my house
2-2:30 Discussion of Social media video
2:30-3 My blog
3-3:30 Q & A
“Fee” EITHER $30 OR (a) subscribe to my blog, (b) write a comment or two under blog; (c) Digg a post or two of mine
Any other questions?

Nov 19, 2009
2:26 am

WordPress vs. Tumblr vs. Posterous – see http://www.linkedin.com/answers/technology/blogging

Author Nov 19, 2009
11:10 am

Dave, The link didn’t work 🙁

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