Yes, Shari, Micromedia can support and inspire great conversation

Filed in Book review , Facebook , PR 2.0 , Social Media Marketing , Twitter 1 comments

DSCN2216 990x1024 Yes, Shari, Micromedia can support and inspire great conversation

See how things intersect & support

When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation.

But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the opportunity for community-building.

Last night I moderated the #smbookclub discussion for Part 3 of Brian Solis and Deirdre Breakenridge’s Putting the Public Back in PR. This morning I participated in their discussion at #PRStudChat. Both complete discussions are archived and be followed simply by searching the hastags.

Content/conclusions from the book discussion:

“Relax and let chaos reveal its relevance to you.” Susanna Stinnet

  • The conversations ["convos"] are happening. If you are part of them, you can affect change and make a difference.
  • Companies that use today’s tools will be ahead of the game, even if those particular tools change or lose their vitality.
  • Social media will continue to evolve; it will not go away.
  • Social media platforms are great ways to meet people.
  • Before engaging anyone, first observe and understand the cultures and behaviors necessary to participate in these communities.
  • Marketing jobs have moved from monologues to dialogue.
  • Avoid the clutter and build relationships.
  • Build meaningful relationships that will contribute to company’s brand equity, resources, and overall bottom line.

“Twitter and Facebook are really good for listening and developing relationships — and then driving to where you can talk in more depth either via email or phone.” Paul Salinger

“Social media is forcing changes that should have happened a long time ago in everything related to business.” Cherisse Rivera


Notes for further “conversation/content”:

1) Check out #PRStudChat for hour dialogue between Brian, Dierdre, PR students and pros.

2) Read my reviews of Putting the Public Back in PR:

3) Join the chat next Tuesday on Tweetchat.com #smbookclub 8 pm EDT/5 pm PDT

For those of you who do check out #PRStudChat OR if you attended, please comment with your favorite quotes from that conversation.

pf button Yes, Shari, Micromedia can support and inspire great conversation
Be Sociable, Share!
  • more Yes, Shari, Micromedia can support and inspire great conversation
Enjoyed reading this post?
Subscribe to the RSS feed or Email and have all new posts delivered straight to you.
Posted by Shari Weiss   @   16 September 2009
Tags : , , , , , , , , ,
Comments
Author Sep 20, 2009
12:21 am

After my three TweetChat experiences in the past two weeks, I thought I’d try a hand at inventing a TweetChat “game” — which I played this morning with my English students.

WOW . . . did we talk! You can check out the hashtag #zahid in which we all discussed Zahid Lilani’s guest post about GenYers and social media.

Leave a Comment

Name

Email

Website

Previous Post
«
Next Post
»
EXULT designed by ZENVERSE  |  In conjunction with Reseller Hosting from the #1 Web Hosting Provider - HostNexus.