Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
Use your Blog to become the GO-TO Source for Information
Lots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging.
- the TIME
- the SKILLS
- the COMMITMENT
Is Blogging Worth all That?
Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking Tips and LinkedIn Profiles.
Dean recently conducted a workshop on the value of blogging for a Group of Marin Professionals. He began with his own experience:
“My own career really took off after I started to blog. It created a platform for me to position myself.”
“All consultants should have a blog,” Dean advised.
“Blogs are the Hub or Centerpiece of your online presence.”
He listed TEN BASIC REASON YOU SHOULD BLOG:
- Publishing Platform
- Control your Message
- Delivery system for your Messages
- 24/7 Online Network
- New Skill Development
- Increased Perception through Web 2.0 Sources
- Visibility
- Reputation Management [your silence allows your critics to win]
- Build Google Presence
- Research required increases your Expertise
Here is my representation of a diagram Dean offered to represent the BLOG ECOSYSTEM:
Dean also described six common myths that hold people back from blogging:
- Length: Some people think you have to write a lot. But the truth is that blog articles can me any size that a writer wants or needs to share the message.
- Daily consistency: Mistaken impression that bloggers all write every day. Some may, but most don’t. [See previous article with report on how often people blog.]
- Fear: Natural human feeling: “You’ll get over it,” Dean said.
- Resistance to new technology: Much easier than people think.
- What to say?: “People wonder what’s new that they can say. Probably not much, but it’s how you say it. What is your differentiating factor?”
- Who will read my blog?: Good question — No One unless you promote it.
For help in starting your own blog . . . from scratch, check out my two earlier articles:
How to start a blog – step by step
BONUS: Here are six of the most popular type articles:
- How-to’s
- Top Ten Lists
- Case Studies
- “Best of” Lists
- Interviews
- Breaking News
JUST DO IT — and when you have, please send me a link!
FURTHER READING:
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Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
8:53 pm
Like most people new to Social Media, blogging was the furthest from my mind. Before success can be achieved, concise and measurable objectives must first be determined. Once accomplished, clear sailing.