Want to join the discussion of “How Social Media is Reinventing the Aging PR Business”?
I did yesterday when I began the day writing my take-aways from Part 1: “The True Value of New PR” — Putting the Public Back in PR by Brian Solis and Deirdre Breakenridge — and ended the day engaging in an online chat with the Social Media Book Club discussing Part 2 of the book.
The five chapters in PPBPR’s second section covered these areas:
Ch 6 The language of New P’R – suggesting that terms like “user” and “audience” are out-dated.
Ch 7 Blogger Relations – for which Brian has published an entire Ebook, and the main point is that PR people, and anyone who wants to get a blogger’s attention, needs to read the blog BEFORE making contact.
Ch 8 Social Media Release [SNR] 2.0 – includes an actual template for a recommended format.
Ch 9 Video News Release [VNR] 2.0 – features strategies for creating successful video programs.
Ch 10 Corporate Blogging – my favorite portion of this section because of the tips and links to more resources for planning blogging strategies for companies.
Not ever having participated in an online chat before [I can't believe I'm admitting that], I was surprised to see how easy it was to (a) sign up at Tweetchat through my Twitter account, (b) write in the hashtag #smbookclub, and (c) VOILA, I was in and waiting to begin.
Lara McCulloch, an event planner from Ontario, moderated the discussion for the seven or so Tweeple dropping in. The key points discussed included the following:
The final task of the discussion was to list some quotes that resonated with us:
“We earn the relationship we deserve.”
“To be an effective marketer, you must think like the consumer.”
“”The true influencers are the peers of your customers.”
“Blogs are little First Amendment machines.”
“The game is changing: It is no longer about survival of the fittest, but also the most capable and sincere.”
Don’t forget that you can join next week’s discussion of Part 3 to share your ideas on “Participating in Social Media” – Tuesday, Sept 15 at 8 pm EDT/5 pm PDT. Log into Tweetchat and put in the hashtag #smbookclub.
If you missed this week’s chat, but want to add to the conversation, please write your comments below.