Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …
Please Do My Social Media For Me
“I just need you to set up my blog, and then I’ll do it . . . or maybe you can do my first few posts . . . and a few Tweets; oh, yes, check out who has written on my Facebook Wall and . . . ”
For those …
“The New Marketer” Must Be Social Media Savvy
As a San Francisco area marketing lecturer, I’m always interested in the activities of SFAMA, the San Francisco chapter of the American Marketing Association.
Membership in this organization offers a variety of benefits from connections to 45,000+ professionals, attendance at regular educational meetings and workshops, small discussion groups, job banks, and …
If Press Releases Are Not Dead, Then What?
PR teachers have it made these days . . . if “having it made” means we get to figure out what works and what doesn’t now that the Social Media Revolution is affecting every facet of business.
We teach our students that public relations is all about building and maintaining a …
Why am I here?
“What do you want your website visitors to learn about you?”
That question began chapter 18 — “Website conversations” — in Patrick Schwerdtfeger’s popular step-by-step guide for small business owners, commission salespeople, and service professional: Webify Your Business, Internet marketing secrets for the self-employed.
“Your website visitors need to find out if …
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …
Your HR Department Can & Should Help You Become a Human Talent Organization
The Buzz about our world’s Big Shift [i.e. the New Normal in business] is filtering through to some company executives who are now looking to their marketing departments for guidance and appropriate strategies using Social Media.
Hold on a minute . . .
Many of you are missing an even more important …
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …
How to Improve Your Linked ROI By Tweaking Your Profile
How do I love LinkedIn?
Let me count the ways — and share them — so everyone can improve their Return on Time Investment.
This week I’m conducting workshops entitled:
“I’m on LinkedIn . . . Now WHAT?”
Below is a list of what we discussed until time ran out. So …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Handbook to guide your success in social media and more effective Public Relations efforts
As both a PR teacher and professional journalist for many years,
I was blown away when I found the perfect new text:
Making News in the Digital Era
by David E. Henderson
If elections were held today for Social Media Expert, David gets my vote. His 2009 narrative/guidebook is perfect for helping …
Convince your boss to GO SOCIAL
Small steps, but the climb is worth it
While it’s true that we are clearly in the “early adopter” stage of Social Media for Business, that does not mean that your gut feeling is wrong: SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business.
So the sooner your organization hops …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
