Filed in 1 comments

Shari Weiss

24 Pierce Drive, Novato, CA 94947

Home phone: 415/897-6052                                         Email:

LinkedIn: Website:

QUALIFICATIONS: 37 years professional experience

(1)   Manager of PR/ad agency staffs

(2)   Professor/instructor marketing, English, newspaper adviser

(3)   Editor of national and regional magazines

(4)   Director Marketing Communications

(5)  Freelance blogger/writer for periodicals, agencies, schools and corporations


Northwestern University, BS Journalism 1969

Kent State University, MA Journalism 1980

John Carroll University, post graduate English 1980-83

University of Oklahoma, doctoral studies in Communication, 1996-97

Other:  University of Missouri, Stanford University, University of Tulsa, and Cleveland State


1999-2010  College Instructor San Francisco State Univ., Peralta Community College District

2003-10  Freelance writing/editing Wal-Mart, Nation’s Restaurant News, Advance Magazine Group

1999   Full-time Freelance Lebhar Friedman, Advanced Marketing Services, Advanstar Com.

1994-98  Journalism Professor University of Tulsa [also newspaper adviser]

1993-94   Journalism Instructor Southwest Missouri St. University

1991-92   Director Marketing Communications The Anda Group:  wholesale/distributor   Springfield, Missouri

1989-91   Full-time Freelance Writer, Consultant Moorhead Marketing: PR/Ad agency; San Jose Mercury News, Pacific, Gas & Electric;   ZyMOS Corporation: computer chip mfr; magazines and newspapers

1986-88  Creative Director Core-Mark Distributors: wholesale/distributor

1983-86   Magazine Editor Harcourt, Brace Jovanovich: publisher: Dental Lab Review & Candy Marketer Magazine

1980-83   Instructor, Editor John Carroll and Kent State Universities

1978-80   Editor Metro Student News: student newspaper project

1975-78    Teacher, Adviser Mayfield City Schools

1975-88  Part-time Freelance Cleveland Plain Dealer, Cleveland Press, Akron Beacon Journal, & Sun newspapers


Facebook Fanpage for Performance Social Media
Google profile:
Squido lens:

my San Francisco State website:

Marketing Communications

*         Developed complete corporate identity package for The Anda Group from logo and

stationery to capabilities brochure and sales collateral notebooks

*         Designed and produced tri-weekly publication to promote company and its products

*         Planned and continually updated MARCOM calendar

*         Developed suggestion programs for PG&E and The Anda Group

Computer skills

* blog & variety of social media site profiles

*         Computer-assisted reporting: Internet, Excel, Access

*         Wordprocessing: Microsoft Word

*         Presentations: Power Point, Harvard Graphics

*         Web page design: University of Tulsa Web team; personal home page, Front Page

*         Designed and taught classes on desktop publishing, newsletter production

Research & Writing

*         Cover stories, membership interviews, marketing stories SAM’S CLUB The Source

*         University research project/presentation on Internet advertising

*         Academic research: talk radio, Internet chat rooms, women as leaders

*         Interviewed, researched and wrote handbook for developing fast food business for

convenience store wholesale/distributors

*          Interviewed, researched and wrote facts & figures story on the growth of the fruit juice/drink category for retailers and wholesalers across the nation

*         Planned, researched San Jose Mercury News section on vocational training

*         Researched, wrote story on toxic waste cleanup for Diablo Business Magazine

*         Interviewed, researched and wrote technology stories for PG&E’s internal communications on local area computer networking and natural gas vehicles

*         Interviewed dozens of convenience store operators and wholesale distributors

for 100+ feature articles and advertorials appearing in several national trade  publications and corporate communications

Editing & Publication Design

*         Edited 70-page management primer for National Food Brokers Association including

re-creation of 25 pages of charts

*         Transformed quarterly directory into bi-monthly feature magazine and major industry competitor for

advertising revenue at Harcourt, Brace Jovanovich

*         Redesigned two-color marketing newsletter into four-color monthly magazine for Core-Mark Distributors using the same budget

*                                                                                                                                             Wrote and received grant from Cleveland Foundation to fund student newspaper project and served as editor-in-chief

*         Updated corporate employee newsletter to include more names, faces, company news, and readable feature material

Staff Management

*         Managed creative department for high tech PR/ad agency in San Francisco

*         Built and supervised creative department for in-house marketing department at Core-Mark Distributors, included Art Director, Managing Editor, 25 writers

*         Built staff of 150 student contributors for city schools newspaper project

*         Advised newspaper staffers for six years at University of Tulsa and John Carroll University

Print Friendly
Be Sociable, Share!
Enjoyed reading this post?
Subscribe to the RSS feed or Email and have all new posts delivered straight to you.
Posted by Shari Weiss   @   1 October 2009
Oct 10, 2012
1:45 pm

Sweet blog! I found it while searching on Yahoo News.

Do you have any suggestions on how to get listed in Yahoo
News? I’ve been trying for a while but I never seem to get there! Thank you

Leave a Comment




Previous Post
Next Post
EXULT designed by ZENVERSE  |  In conjunction with Reseller Hosting from the #1 Web Hosting Provider - HostNexus.