Shari Weiss

24 Pierce Drive, Novato, CA 94947

Home phone: 415/897-6052                                         Email: ShariSax@aol.com

LinkedIn: http://www.linkedin.com/in/shariweisssf Website: http://sharisax.com

QUALIFICATIONS: 37 years professional experience

(1)   Manager of PR/ad agency staffs

(2)   Professor/instructor marketing, English, newspaper adviser

(3)   Editor of national and regional magazines

(4)   Director Marketing Communications

(5)  Freelance blogger/writer for periodicals, agencies, schools and corporations

EDUCATION

Northwestern University, BS Journalism 1969

Kent State University, MA Journalism 1980

John Carroll University, post graduate English 1980-83

University of Oklahoma, doctoral studies in Communication, 1996-97

Other:  University of Missouri, Stanford University, University of Tulsa, and Cleveland State

EMPLOYMENT HISTORY

1999-2009  College Instructor San Francisco State Univ., Peralta Community College District

2003-09  Freelance writing/editing Wal-Mart, Nation’s Restaurant News, Advance Magazine Group

1999   Full-time Freelance Lebhar Friedman, Advanced Marketing Services, Advanstar Com.

1994-98  Journalism Professor University of Tulsa [also newspaper adviser]

1993-94   Journalism Instructor Southwest Missouri St. University

1991-92   Director Marketing Communications The Anda Group:  wholesale/distributor   Springfield, Missouri

1989-91   Full-time Freelance Writer, Consultant Moorhead Marketing: PR/Ad agency; San Jose Mercury News, Pacific, Gas & Electric;   ZyMOS Corporation: computer chip mfr; magazines and newspapers

1986-88  Creative Director Core-Mark Distributors: wholesale/distributor

1983-86   Magazine Editor Harcourt, Brace Jovanovich: publisher: Dental Lab Review & Candy Marketer Magazine

1980-83   Instructor, Editor John Carroll and Kent State Universities

1978-80   Editor Metro Student News: student newspaper project

1975-78    Teacher, Adviser Mayfield City Schools

1975-88  Part-time Freelance Cleveland Plain Dealer, Cleveland Press, Akron Beacon Journal, & Sun newspapers

REPRESENTATIVE ACCOMPLISHMENTS

Blog http://sharisax.com
Linkedin http://www.linkedin.com/in/shariweisssf
Facebook http://www.facebook.com/shari.weiss
Facebook Fanpage for Performance Social Media http://www.facebook.com/home.php#/Performance.Social.Media
Ning: http://performancesm.ning.com/
Twitter http://twitter.com/sharisax
Google profile: http://www.google.com/profiles/shariweissSF
Friendfeed http://friendfeed.com/sharisax
YouTube http://www.youtube.com/sharisax
Squido lens: http://www.squidoo.com/readandchat
Delicious http://delicious.com/Sharisax
Digg http://digg.com/users/sharisax
and
my San Francisco State website: http://online.sfsu.edu/~sharisax/

Marketing Communications

*         Developed complete corporate identity package for The Anda Group from logo and

stationery to capabilities brochure and sales collateral notebooks

*         Designed and produced tri-weekly publication to promote company and its products

*         Planned and continually updated MARCOM calendar

*         Developed suggestion programs for PG&E and The Anda Group

Computer skills

*         Wordpress.org blog & host of social media site profiles

*         Computer-assisted reporting: Internet, Excel, Access

*         Wordprocessing: Microsoft Word

*         Presentations: Power Point, Harvard Graphics

*         Web page design: University of Tulsa Web team; personal home page, Front Page

*         Designed and taught classes on desktop publishing, newsletter production

Research & Writing

*         Cover stories, membership interviews, marketing stories SAM’S CLUB The Source

*         University research project/presentation on Internet advertising

*         Academic research: talk radio, Internet chat rooms, women as leaders

*         Interviewed, researched and wrote handbook for developing fast food business for

convenience store wholesale/distributors

*          Interviewed, researched and wrote facts & figures story on the growth of the fruit juice/drink category for retailers and wholesalers across the nation

*         Planned, researched San Jose Mercury News section on vocational training

*         Researched, wrote story on toxic waste cleanup for Diablo Business Magazine

*         Interviewed, researched and wrote technology stories for PG&E’s internal communications on local area computer networking and natural gas vehicles

*         Interviewed dozens of convenience store operators and wholesale distributors

for 100+ feature articles and advertorials appearing in several national trade  publications and corporate communications

Editing & Publication Design

*         Edited 70-page management primer for National Food Brokers Association including

re-creation of 25 pages of charts

*         Transformed quarterly directory into bi-monthly feature magazine and major industry competitor for

advertising revenue at Harcourt, Brace Jovanovich

*         Redesigned two-color marketing newsletter into four-color monthly magazine for Core-Mark Distributors using the same budget

*                                                                                                                                             Wrote and received grant from Cleveland Foundation to fund student newspaper project and served as editor-in-chief

*         Updated corporate employee newsletter to include more names, faces, company news, and readable feature material

Staff Management

*         Managed creative department for high tech PR/ad agency in San Francisco

*         Built and supervised creative department for in-house marketing department at Core-Mark Distributors, included Art Director, Managing Editor, 25 writers

*         Built staff of 150 student contributors for city schools newspaper project

*         Advised newspaper staffers for six years at University of Tulsa and John Carroll University