Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …
Please Do My Social Media For Me
“I just need you to set up my blog, and then I’ll do it . . . or maybe you can do my first few posts . . . and a few Tweets; oh, yes, check out who has written on my Facebook Wall and . . . ”
For those …
“The New Marketer” Must Be Social Media Savvy
As a San Francisco area marketing lecturer, I’m always interested in the activities of SFAMA, the San Francisco chapter of the American Marketing Association.
Membership in this organization offers a variety of benefits from connections to 45,000+ professionals, attendance at regular educational meetings and workshops, small discussion groups, job banks, and …
If Press Releases Are Not Dead, Then What?
PR teachers have it made these days . . . if “having it made” means we get to figure out what works and what doesn’t now that the Social Media Revolution is affecting every facet of business.
We teach our students that public relations is all about building and maintaining a …
Why am I here?
“What do you want your website visitors to learn about you?”
That question began chapter 18 — “Website conversations” — in Patrick Schwerdtfeger’s popular step-by-step guide for small business owners, commission salespeople, and service professional: Webify Your Business, Internet marketing secrets for the self-employed.
“Your website visitors need to find out if …
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …
Your HR Department Can & Should Help You Become a Human Talent Organization
The Buzz about our world’s Big Shift [i.e. the New Normal in business] is filtering through to some company executives who are now looking to their marketing departments for guidance and appropriate strategies using Social Media.
Hold on a minute . . .
Many of you are missing an even more important …
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …
How to Improve Your Linked ROI By Tweaking Your Profile
How do I love LinkedIn?
Let me count the ways — and share them — so everyone can improve their Return on Time Investment.
This week I’m conducting workshops entitled:
“I’m on LinkedIn . . . Now WHAT?”
Below is a list of what we discussed until time ran out. So …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …
Can Social Media Predict the Academy Award Winners?
Chicken or Egg: Which came first?
If I write this blog article about how Jeff Bridges should win the Best Actor Oscar for his authentic portrayal of a washed up, alcoholic country singing legend in the semi-romantic film Crazy Heart –
(1) Will my article …
Just Starting Your Blog? — Meet Lyndit, Who Just Didit
Lyndi Thompson is an M&M peanut-aholic and treehugger-wannabe, but she has also taken her nerdy HTML and CSS skills into the Blogosphere with her new blog lyndit.com.
I met Lyndit in Twitterville after she happened upon my article on 10 Mistakes Made by Social Media Newbies. Apparently Lyndit didn’t want to …
Everyone Is Someone’s Customer: Use Social Media to Reach Them, Listen to Them, and Learn from Them
Too often companies forget the second part of this scenario:
Firms are in business (1) to make profits by offering products and services
(2) to satisfy the unmet needs of their customers.
Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may …
How Many of These Social Media Questions Can You Answer?
Blogging,Facebook,Getting Started,LinkedIn,Sharisax Is Out There,Social Media Basics,Social Media Strategy,Twitter 
28 commentsMy Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter.
What is Social Media and why is it important?
and . . . here are many of their …
Laid Off and Bored? Use Your Brain and the Net to Become an Expert
One of my Loved Ones was laid off recently, and now tells me he’s bored.
NO WAY!
NO HOW!
NO EXCUSE!
Not in Today’s World where so much is at our fingertips.
Just DO IT is the Common Mantra
Suggestion One: Do NOT just “fill empty spaces” — i.e., don’t DO, just to DO.
Suggestion Two: Give …
Use this Checklist for Managing Online Presence
CHART YOUR SOCIAL MEDIA PROGRESS:
Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan‘s 19 tips: Resolve to Manage your Online Presence.
Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . . like writing your blog post
Now …
Resolve to Manage Your Online Presence — Lists only go so far . . .
“Social Media: Step-by-step”
The End of The Year is made for reflection, clean up, and planning for the future.
Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online presence.
And I most likely did what a lot of my friends might have done, i.e. …
Do we need an Emily Post for social media etiquette?
Best of 2009,Facebook,Getting Started,Interview,Personal Branding,Sharisax Is Out There,Social Media Strategy 10 comments“To be or not to be . . .”
“To DO, or NOT to do . . .”
I got a “dressing down” the other day when I asked a question on various social media platforms.
This was my message:
“ARE PRESS RELEASES DEAD? I would like to publish an article …
Facebook for Business, Blogging, Posterous and more:
Twitter is like my personal bookstore, but so is most of Web 2.0
photos by Howard Blum
Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the …
Reading: Social Media tips, stats, and updates. What are people talking about?
What are they all talking about
My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
Best of 2009,Blogging,Facebook,LinkedIn,Social Media Basics,Social Media Marketing,Twitter 17 commentsAs a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
