Social Media Victories — and how to win them

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Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media […]

Can Social Media Predict the Academy Award Winners?

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Chicken or Egg: Which came first? If I write this blog article about how Jeff Bridges should win the Best Actor Oscar for his authentic portrayal of a washed up, alcoholic country singing legend in the semi-romantic film Crazy Heart – (1) Will my article get lots of new readers after he wins? OR (2) […]

Just Starting Your Blog? — Meet Lyndit, Who Just Didit

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 Blogging,Interview         7 comments

Lyndi Thompson is an M&M peanut-aholic and treehugger-wannabe, but she has also taken her nerdy HTML and CSS skills into the Blogosphere with her new blog lyndit.com. I met Lyndit in Twitterville after she happened upon my article on 10 Mistakes Made by Social Media Newbies. Apparently Lyndit didn’t want to make any of them, […]

Everyone Is Someone’s Customer: Use Social Media to Reach Them, Listen to Them, and Learn from Them

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Too often companies forget the second part of this scenario: Firms are in business (1) to make profits by offering products and services (2) to satisfy the unmet needs of their customers. Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may no longer be in […]

How Many of These Social Media Questions Can You Answer?

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My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter. What is Social Media and why is it important? and . . . here are many of their other questions: Where […]

Laid Off and Bored? Use Your Brain and the Net to Become an Expert

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One of my Loved Ones was laid off recently, and now tells me he’s bored. NO WAY! NO HOW! NO EXCUSE! Not in Today’s World where so much is at our fingertips. Just DO IT is the Common Mantra Suggestion One: Do NOT just “fill empty spaces” — i.e., don’t DO, just to DO. Suggestion […]

Use this Checklist for Managing Online Presence

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CHART YOUR SOCIAL MEDIA PROGRESS: Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan‘s 19 tips: Resolve to Manage your Online Presence. Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post Now you can Check-off […]

Resolve to Manage Your Online Presence — Lists only go so far . . .

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“Social Media: Step-by-step” The End of The Year is made for reflection, clean up, and planning for the future. Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence. And I most likely did what a lot of my friends might have done, i.e. LOOK at the List […]

Do we need an Emily Post for social media etiquette?

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“To be or not to be . . .” “To DO, or NOT to do . . .” I got a “dressing down” the other day when I asked a question on various social media platforms. This was my message: “ARE PRESS RELEASES DEAD?  I would like to publish an article on my blog,” I […]

Facebook for Business, Blogging, Posterous and more:

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Twitter is like my personal bookstore, but so is most of Web 2.0 Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the articles I read and Tweeted and Re-Tweeted this […]

Reading: Social Media tips, stats, and updates. What are people talking about?

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My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel free to comment below — that “tip” is also recommended in […]

Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN

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As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.” Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . . . but what […]

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