Tag Archives: Jeremiah Owyang

Blogging, Facebook, Twitter

Reading: Social Media tips, stats, and updates. What are people talking about?

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What are they all talking about
What are they all talking about

My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel free to comment below — that “tip” is also recommended in a few of these articles.

SOCIAL NETWORKING: Social Media success depends on more than developing an online presence. Taylor Ellwood offers five tips on how to “Network” and Build Community using social media. Basically he suggests (1) Comment on peoples’ tweets and posts; (2) Pay attention to what people need; (3) Post personal info, but be careful that you talk about things that would promote interaction; (4) Try to connect people with one another; (5) Treat people as people, more than just prospective clients.

Friendfeed losing steam: Some SM influentials like Robert Scoble and Jeremiah Owyang, Louis Gray and Steve Rubel have lost faith in Friendfeed, especially since its acquisition by Facebook. [Also, if you check the Oct 14 post on Steve Rubel’s stream in the link above, you can access a great basic Handbook for Twitter.]

Deleting Duplicates: Are you bothered by seeing the same Tweet Twice? Twitter is doing something about that, but some people are upset because they schedule the same tweet to be broadcast 3 different times during the day. Sorry, but you’ll have to make a small change and that will be enough to “delete the delete.”

Technorati Update: The name “Technorati” was one I’d heard early on as The Blog Directory. Apparently the site has not updated its offerings until lately — and the changes will no doubt affect the Blogosphere. Read this article if you want to familiarize with what’s happening with this Big Name.

How-to Plan an Event on Facebook: Many of my friends and prospective clients want to know how to use Facebook Fanpages for their businesses. Here is a Step-by-Step guide to broadcasting news about an event on Facebook. Who doesn’t like Step-by-Step guides?

For Techies – Resources to build Apps: To be honest, this article is a bit over my head, but some readers may be thinking of building applications for FOUR of the most popular SM sites, i.e. Facebook, Flckr, Google Maps, and Twitter. Interesting reading [and stats] even for some of less tech-types.

Make money blogging?: Final reading selection of the day is a Roadmap to Turn Blogging into Your Business. Read Darren Rowse’s [Problogger] Roadmap after his wife told him “You have six months to make blogging full-time.”

Sharisax Is Out There

Community Managers: Your organization’s guide along Social Media Revolutionary Road

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Center of Community, center of influencers
Center of Community, center of influencers

Hiring or Applying?

You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing  — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge.

Who OWNS the responsibility of managing social media conversations for an organization?

Brian and Dierdre conclude that “every facet of a business is responsible for its channel of social monitoring and interaction,” and strategies and tactics for each department can best be directed by a community manager — or one of several other titles:

  • Community Advocate
  • Brand Ambassador
  • Social Media Specialist
  • Social Media Evangelist
  • VP of Social Media
  • Chief Social Officer
  • Community Relations Manager
  • Community Builder

The socialization of the corporate marketing infrastructure isn’t a matter of IF it should happen, but instead WHEN it will happen.

Marketers in every industry are agreeing with a core social media concept that People Do Business with People, not Entities: “Brands don’t engage with people — people engage with people.”

The dynamic of listening to and engaging in everyday dialogue is often referred to as the conversation.

The conversation is between the the organization representatives and the new influencers which comprise customers, peers, employees, partners, enthusiasts, bloggers, reporters, and analysts.

What is it that you learn by listening?

Whether the online conversations are positive, neutral, or negative, the insight garnered from listening and observing will reveal opportunities not just for engagement, but also for gathering real-world intelligence

— the type of information that is “ear to the street” and that you can feed back into your organization to improve the existing service, product, and management infrastructure.

The authors included a discussion of the Four Tenets of the Community Manager by Forrester social computing analyst Jeremiah Owyang:

  1. Community Advocate: represents the organization.
  2. Brand Evangelist: promotes events and products.
  3. Savvy Communication Skills: shapes editorial and mediates disputes
  4. Gathers Community Input: gathers and shares comments from marketplace conversation

Here’s a definition of the role of the community manager by a community manager — Connie Bensen:

A community manager is the voice of the company externally and the voice of the customers internally. The value lies in the community manager serving as a hub and having the ability to personally connect with the customers and providing feedback to many departments internally.

Community Managers: Please feel free to add your experiences and tips for organizations looking for individuals to fill this role AND for communications specialists seeking these positions.