Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
What Are the Educational Needs of Social Media Marketing?
Guest Post by Axel Schultze
Axel Schultze was the first social media guru I brought into my Public Relations class at San Francisco State at the beginning of 2009.
He is the founder and CEO of Xeequa Corp. a social media software company, helping businesses to create a better customer experience. In …
WHY People Do What They Do Online
The Science of Social Media Marketing:
WHY THINGS GO VIRAL
To find out, you can read student Synang Chhan’s Tips on Going Viral, but you may also want to know the scientific, i.e. observed and verifiable reasons behind the huge audiences for some Internet content — besides the fact that they …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Do we need an Emily Post for social media etiquette?
“To be or not to be . . .”
“To DO, or NOT to do . . .”
I got a “dressing down” the other day when I asked a question on various social media platforms.
This was my message:
“ARE PRESS RELEASES DEAD? I would like to publish an article …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!
So you’re ready . . . to join the Blogosphere with your own individual views.
It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go.
GETTING STARTED is always the hardest part of a new …
The Magic of LinkedIn: Making your PROFILE work for you
Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …
Is Social Media THE ANSWER when traditional marketing “sucks”?
Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
What Are the Educational Needs of Social Media Marketing?
Guest Post by Axel Schultze
Axel Schultze was the first social media guru I brought into my Public Relations class at San Francisco State at the beginning of 2009.
He is the founder and CEO of Xeequa Corp. a social media software company, helping businesses to create a better customer experience. In …
Want To Get Retweeted? MOST & LEAST popular RT’d Words
Sharing is cool, especially when people share your Tweets. Did you realize that the WORDS YOU USE can help — or hinder — your Tweets from being Retweeted?
It’s scientific. Dan Zarrella reported his research in a slideshare presentation:
The Science Of ReTweets
View more presentations from Dan Zarrella.
Most Retweeted words …
WHY People Do What They Do Online
The Science of Social Media Marketing:
WHY THINGS GO VIRAL
To find out, you can read student Synang Chhan’s Tips on Going Viral, but you may also want to know the scientific, i.e. observed and verifiable reasons behind the huge audiences for some Internet content — besides the fact that they …
What I Learned About Blogging and Life From Julie & Julia
It took me awhile to see the Meryl Streep/Amy Adams film “Julie & Julia” — kind of like it took me awhile to get into blogging.
Here’s a movie story about A Blogger Who Made It.
What could be a more wonderful story for any blogger who dreams of Fame …
Beginner Blogger’s Workshop: What do I blog about?
Q: Why do you want to blog?
A: Because it’s new and I want to do it.
Q: What do you want to blog about?
A: I don’t know. You tell me.
Blogging is a power strategy for Content Marketing, i.e., communicating about yourself and/or your company to win friends, followers, clients, and customers.
Six …
Avoid These 9 Blogging Blunders: Guest Post by Suzanne Vara
“Blogging is a way to share your thoughts, knowledge and information like never before. We blog for many reasons which are unique to us as people, but yet share a community that is a part of us.” — Suzanne Vara
Suzanne Vara is one of my new online friends/collaborators/role models, whom …
Here’s How Social Media Works — To Build Relationships & Knowledge: and improve customer service, as well!
Chatting with friends has long been one of my favorite activities — and meeting new friends to chat with increases the joy.
Is it any wonder, then, that Social Media is my Passion?
My online activities in the past year have introduced me to so many wonderful new …
Laid Off and Bored? Use Your Brain and the Net to Become an Expert
One of my Loved Ones was laid off recently, and now tells me he’s bored.
NO WAY!
NO HOW!
NO EXCUSE!
Not in Today’s World where so much is at our fingertips.
Just DO IT is the Common Mantra
Suggestion One: Do NOT just “fill empty spaces” — i.e., don’t DO, just to DO.
Suggestion Two: Give …
How to Handle the Web Like Our SuperKids
How many of us can truthfully say:
“I like how life’s going”
That’s what my 19-year-old neighbor James Hartje said to me last time he dropped by to swap Internet stories.
I had just posted my article Three “F’s” to Achieve Your 2010 Goals which began with the advice to “Follow a …
How To Choose a Blog to Read
More than 70% of Web users agree that personal recommendations influence their purchases and selections.
So what better way to find great blogs to read than to LISTEN TO people whom you’ve grown to trust?
Five bloggers who inspire me on my educational journey down Social Media Revolutionary Road
SETH GODIN
Seth Godin is a …
Why Social Media is Like a Day At The Beach
Two months ago I was in a yoga class where I sensed a whole host of similarities with my other passion — social media; hence, Top Ten Reasons Why I Love Yoga and Social Media.
Today, ten days into my Puerto Vallarta vacation, I can see how Social Media is, indeed, …
Three “F’s” to Achieve Your 2010 Goals
Since I subscribe to the philosophy of “Intention,” my 2010 Predictions Article will be geared to Setting Some Goals and Making Them Happen. Here are three ways to do just that:
Follow a Role Model, who’s also a Friend
Find a Buddy — or Seven
Figure out Answers to the list of Questions …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
