Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …
Please Do My Social Media For Me
“I just need you to set up my blog, and then I’ll do it . . . or maybe you can do my first few posts . . . and a few Tweets; oh, yes, check out who has written on my Facebook Wall and . . . ”
For those …
“The New Marketer” Must Be Social Media Savvy
As a San Francisco area marketing lecturer, I’m always interested in the activities of SFAMA, the San Francisco chapter of the American Marketing Association.
Membership in this organization offers a variety of benefits from connections to 45,000+ professionals, attendance at regular educational meetings and workshops, small discussion groups, job banks, and …
If Press Releases Are Not Dead, Then What?
PR teachers have it made these days . . . if “having it made” means we get to figure out what works and what doesn’t now that the Social Media Revolution is affecting every facet of business.
We teach our students that public relations is all about building and maintaining a …
Why am I here?
“What do you want your website visitors to learn about you?”
That question began chapter 18 — “Website conversations” — in Patrick Schwerdtfeger’s popular step-by-step guide for small business owners, commission salespeople, and service professional: Webify Your Business, Internet marketing secrets for the self-employed.
“Your website visitors need to find out if …
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …
Your HR Department Can & Should Help You Become a Human Talent Organization
The Buzz about our world’s Big Shift [i.e. the New Normal in business] is filtering through to some company executives who are now looking to their marketing departments for guidance and appropriate strategies using Social Media.
Hold on a minute . . .
Many of you are missing an even more important …
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …
How to Improve Your Linked ROI By Tweaking Your Profile
How do I love LinkedIn?
Let me count the ways — and share them — so everyone can improve their Return on Time Investment.
This week I’m conducting workshops entitled:
“I’m on LinkedIn . . . Now WHAT?”
Below is a list of what we discussed until time ran out. So …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
What to Tweet So Your Company Becomes a Brand All-Star
“What to Tweet” articles have been among the most popular on my blog. That’s why I suggested the topic to Michael Cohn, founder and CTO of CompuKol Communications — when he asked me to write a guest post for his very popular social media for business blog.
I’d been reading …
How to Inspire the AHA Moment: Ask Anne
Expatriate Coach Anne Egros uses social media to check in back home, especially with LinkedIn — where I met her via a comment on the guest post by Victoria Ipri:
8 Tips to Get Astounding Results with LinkedIn
Anne Egros, Pharm D, is an independent professional coach, based in Brussels, the …
Are Blog Carnivals Worth the Trouble?
What’s a blog carnival anyway? I read about them in a chapter of Patrick Schwerdtfeger’s book Webify Your Business and so I signed up for one. But it didn’t seem like there was much going on, so I posted the question on LinkedIn:
Who’s had experience with Blog Carnivals?
The Best …
Five Lessons We Bloggers Can Learn From Soap Operas
I remember way back when soap opera fans were not held in high esteem by me . . . until I had two babies in diapers and appreciated the company of the characters and their many problems.
Many years later I learned that some well-respected literary types wrote a book about …
7 Minutes to Empowering Your LinkedIn Profile
One of the treasured opportunities for BNI [Business Networking International] members is the time we get to present an extended Infomercial to our “salesforce,” i.e. our chapter members.
Next week I plan to condense my 2-hour LinkedIn workshop into seven minutes — to provide an outline of tips for filling out …
Twitter for Business by the Numbers: 7 Ways to Tweet-For-Profit
Twitter Power for Business is an awesome LinkedIn group if you want to hobnob with folks who understand and use the power of the ultra-popular microblogging site to (a) listen, (b) converse, (c) promote, and (d) build profits.
This blog recently featured “What to Tweet to Stand out from the …
When Mayo Clinic Openly Values Social Media, Can Rest of World Be Far Behind?
Mayo Clinic is opening a Center for Social Media to train other health care organizations to use Twitter, YouTube and Facebook to connect patients and doctors. The new center will run workshops, offer consulting and host conferences.
This article is actually about two topics and one question:
1) How a top U.S. …
Talk to your Social Media Person, BNI-ers: Dr. Ivan Says
My business communication adventure has veered onto an exciting new HighWay with my introduction and initiation into BNI, the largest business networking organization in the world.
It all started when I read a LinkedIn request for a SOCIAL MEDIA TRAINER to join the 1st Advantage chapter of BNI in Marin …
WordPress is Fast Becoming WORLD-Press for Websites & Blogs
WordPress is The Bomb!
You read a lot about WordPress on this WordPress blog and you’ll be reading lots more. I’m convinced that WP is the easiest and best way for most of us to do our online publishing, and so does freelance website designer Todd E. Jones. A blogger and …
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …
You Don’t Have to Have Perfect SEO to Rank #1 on Google
Patrick Schwerdtfeger is a Social Media Phenomenon. He speaks about building online business presence — and WOWS audiences all over the world. I’ve been fortunate to have reported on two of these presentations: Social Media Victories and How to Win Them, Basic Social Media Strategies.
“Today’s professionals understand the internet offers …
Listen to me . . . BEFORE you tell me what to do
As a Business Communication instructor, Social Media Evangelista, and a “regular person,” I do understand the POWER of really listening to people and the DANGERS of not listening to others — whether they be students, teachers, clients, vendors, family, or friends.
At a recent 3-day workshop on Building Wealth Through Relationships …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
