Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
21 Tips for using Facebook and Twitter for Business via Brian Solis
From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. [This was originally posted on my blog How To Do Social Media by the book.]
8 Ways to Maximize Business at a Meetup
From Trust Agents by Chris Brogan and Julien Smith Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There’s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through that site). Here’s how [...]
Who’s using Google+ and why? Who should get on now and why? Who ought to wait?
It’s not like we all need yet another social network site to add to our online plate, right? That was my first question when I began to hear the buzz surrounding Google+, the new social network platform that’s reportedly aiming to kill Facebook. If you check out my article on Simple Answers to 6 Basic [...]
Why do YOU blog?
My college English students are all experimenting with blogging, and many of them want to know why. Here is guidance from previous posts on this blog: What is a blog and WHY should I do one? Why do people read blogs? What should your first blog post be about? Should you set up your own [...]
Simple answer to getting blog readers and commenters
Time for new student bloggers and the typical questions: “How do I get more readers?” and “How do I get people to comment?” My standard answers have been these three: 1) Comment on other people’s blogs 2) Announce your new posts on Facebook, Twitter, and LinkedIn 3) Add a user-friendly comment device [don't make commenters [...]
8 Ways to Generate Sales from your Website
“Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website.” — Patrick Schwerdtfeger Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. [...]
What’s the future for Social Media? LinkedIn group lists FAQ’s
One of my favorite LinkedIn groups for industry discussions is FUTURE SOCIAL MEDIA. In a recent conversation, group members offered the social media questions most asked of them. Can you answer any of these 15 questions? OR Are any of these YOUR own questions? 1. Is Social Media a buzz or here to stay? 2. [...]
19 Steps to Getting Found Online – from @hubspot founders
If you are looking for a true HOW TO book, then you’ll do well to get a copy of Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah. [This article was originally published in my blog How to do Social Media by the Book.] We are indeed living in [...]
Does our Constitution protect bloggers? Should it?
My journalism students studied social media last semester, and I introduced the course with a blog post asking the question: “What’s one difference between a blogger and a journalist?” One way I promote my articles is to post them on relevant LinkedIn groups, and this article is still generating discussions four months later: The article [...]
What works for your blog? Here are tips from the “Sleepy Blogger”
“Write your own blog post everyday, but spend twice as much time reading other people’s blogs – and comment,” That was just one of the valuable suggestions discussed by the Sleepy Blogger, aka Robyn Tippins, who visited my PR class at San Francisco State when we first started to learn about social media back in 2009. Here are [...]
Blogs as Catharsis & More: here’s how one journalist started his
There’s nothing like commenting on someone’s blog post to get the ball rolling, i.e. building online relationships. As part of re-strategizing my own blogging, I am revisiting my first posts to republish those with content that’s as relevant today as it was when I first began. One of those blog articles answered a student’s question [...]
11 Do’s and 7 Don’ts For Marketing on Facebook
Everyone wants to be told what to do, according to 19th century philosopher Ralph Waldo Emerson. That’s one reason we read books — and write blogs. I combined the two in a “How to” site with lists I will be reposting here on a weekly basis. If you just can’t wait, though, click on the [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
