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7 June 2011

Blogs as Catharsis & More: here’s how one journalist started his

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There’s nothing like commenting on someone’s blog post to get the ball rolling, i.e. building online relationships. As part of re-strategizing my own blogging, I am revisiting my first posts to republish those with content that’s as relevant today as it was when I first began. One of those blog articles answered a student’s question […]

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4 June 2011

How Social Media Works: it really is all about engagement!

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 Blogging,Guest Post         15 comments

No, this is NOT going to be “the” answer to the subject “How social media really works” — only one, but an interesting one. I just met freelance copywriter David McCauley via LinkedIn when he responded to my post How to increase blog readership. Now we are connected on both LinkedIn and Facebook, and we’ve […]

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21 March 2011

10 Easy Steps to Creating Your Own LinkedIn Group

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Starting a LinkedIn group is fast & easy Just ask Billy Rivera, one of my star students in the Social Media for Journalists online course that I teach for 33 students at Laney College. We have a great  Facebook group for student discussions, and it was my intention to add a LinkedIn group as well. […]

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12 March 2011

Mother Nature Attacks, Social Media Assists!

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Revolutions, earthquakes, and tsunamis: What do they have in common? Answer: Social media “What fascinated most Social Media analysts was the speed at which information traveled all over the world regarding the earthquake.” Is it a coincidence , or simply the New Normal, that typically hot journalistic topics like violence and devastation are now being […]

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20 February 2011

Is playing Farmville a social media marketing necessity?

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 Facebook,Guest Post         12 comments

So what do you know about Farmville? For most readers of this blog — i.e., serious or somewhat serious business types learning how to use social media marketing — Farmville is a nuisance, a game played by people with nothing but time on their hands. However, it’s just possible that “we” are wrong.  According to […]

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5 February 2011

How NO INTERNET is Re-Defining the News

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The beauty of our Social Media Revolution is that every one of us can become a publisher . . . and spread our opinions, insights, and wisdom. Though we’ve only had two weeks of classwork for the online Social Media for Journalist course, several of the students have shown their passion, intelligence, and leadership in […]

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15 January 2011

Do you have an ONLINE PRESENCE or merely a website?

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The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example. So began an excellent article by my blogger colleague Michael Cohn, who serves clients by building […]

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16 December 2010

Brands are “failing” to engage properly online . . . and you should forget about geo-location: LeWeb conference highlights

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When Parisian student Cyril Renaud spent a year “abroad,” we at San Francisco State University were fortunate that he enrolled in one of my marketing classes early in 2009 —  both he and I were just beginning our immersion into All Things Social Media. Cyril is now an international business student at  The American Business […]

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2 December 2010

Saying NO is easy in “cultivated” relationships — 5th in series

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The final two “chapters” in my Saying NO series will be based on input from LinkedIn members who helpfully contributed responses to my question: How do you say NO to a client or customer? I’m writing a blog post on Saying NO to Customers/Clients. Do you have any tips or experiences on WHEN to say […]

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1 December 2010

Three Main Reasons to Say NO to New Projects – 4th in series

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The subject of turning down new business has “hit a nerve.” So many people have weighed in on this topic that I wanted to share as many opinions as possible — hence this series, which began with Saying NO to a new client may be your Best Business Move. My friend Mike Van Horn, whom […]

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30 November 2010

Considering a new client/project? Investigate before saying “yes” or making it a “NO” – 3rd in series

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In this third article in my series of “Saying NO to prospective clients,” the content featured is the detailed response from JJ DiGeronimo, Strategic Manager for VMware, a cloud computing company.  She was responding to the CompuKol version of my story introduced as a discussion topic in the LinkedIn group ForbesWoman: Discussion: Say No Like a […]

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11 November 2010

20 Facebook Mistakes You Should Avoid

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 Facebook,Guest Post         30 comments

Have you ever been “scolded” for committing a Facebook faux pas? Did you seek out an Emily Post to figure out what to do and NOT do on the most popular social media sites? I said “Yes” to both those questions last year and then wrote this article. However, today I found the best article […]

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