Now what do I pick up first?”
So you finally “get it”:
You can’t Get It without an Online Presence.
But getting started is a lot like being a toddler put into a playpen with a bunch of new toys:
What to pick up and play with first?
Q: I’ve got a small business, and I want to begin using social media, so where do I start?
A: No doubt, there are as many answers as there are “experts” to advise you. However, what everyone agrees is that you just need to get going and DO IT!
1. What you SHOULD do is spend some time deciding What you want to accomplish with social media strategies:
Do you want to . . .
Or . . . do you just want to dive in to see what Social Media is all about?
2. Once you have chosen a goal — or goals — from the list above, then you may want to describe what achieving that goal looks like, e.g.,
a) Bring 40 new customers to your website
b) Engage 20 clients in a forum conversation
c) Find three skilled and motivated interns
3. This “description” can be your formal objective, for which you should set a time frame — and then you can measure your results and evaluate your program.
Note: Of course the exact route you take can vary — depending on your objective.
But here is a 4-step plan to develop a strategy and answer the question: What should we do first? second? third? fourth?
STEP ONE: Twitter
STEP TWO: Facebook
STEP THREE: LinkedIn
STEP FOUR: Blogging
Twitter certainly is one of today’s most popular social media buzzwords, and a platform where businesses are finding real, measureable ways to listen to and engage with customers.
PLUS signing on to Twitter is the easiest social media effort you can make: To take this step, try to allow yourself at least an hour to (a) sign up on Twitter.com; (b) read some how-to information [the four Twitter 101 lessons listed below]; (c) and play — with FOLLOWING people, READING their tweets, and WRITING some tweets of your own.
Click for TWITTER HOMEWORK
NEWBIES: If you have any questions — or cool Twitter experiences — please share them in the comments section below. LOTS OF LUCK!