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16 April 2015

What to Tweet to Stand Out from the Masses

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 Featured,Twitter         62 comments

Now that 645,750,000 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control.  People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and will […]

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2 April 2015

Tips to Becoming a Twitter Pro – Updated

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 Twitter         No comments

Using Twitter is not difficult and could be a “No Brainer” for some of the 135,000 people signing up EVERY DAY. But getting started the right way takes some thought and strategic planning in advance. Here are your first Pro Steps: 1. Your Twitter name: Authenticity is essential in the practice of journalism, so the name […]

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15 June 2011

19 Steps to Getting Found Online – from @hubspot founders

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If you are looking for a true HOW TO book, then you’ll do well to get a copy of Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah. [This article was originally published in my blog How to do Social Media by the Book.] We are indeed living in […]

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12 March 2011

Mother Nature Attacks, Social Media Assists!

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Revolutions, earthquakes, and tsunamis: What do they have in common? Answer: Social media “What fascinated most Social Media analysts was the speed at which information traveled all over the world regarding the earthquake.” Is it a coincidence , or simply the New Normal, that typically hot journalistic topics like violence and devastation are now being […]

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25 February 2011

Is the New Technology the END of Marketing? Just ask Owen

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“In a world that is moving from PC-centric to a world completely mobile, it’s hard to keep up,” wrote Owen Greaves in a recent post. Owen is a Futurist, who loves making this paradigm shift less painful when it comes to media and commerce on the Internet. While many people may say that the world’s […]

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8 February 2011

Adding columns to your TweetDeck Social Dashboard

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 Journalism,Twitter         5 comments

The Beauty of TweetDeck for me is being able to see several different columns of Tweet topics, lists, and followers constantly on view. And here is how to “Do It”: Three icons to right of TweetDeck logo on main tool bar 1) Yellow dialogue box: click to post update 2) Plus sign: ADD A COLUMN […]

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6 February 2011

Organize your Tweeting with a “Social Dashboard”: TweetDeck installation tutorial: Feb 2011

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 Journalism,Twitter         15 comments

Twitter is an amazing communication platform, but the Twitter.com interface is limiting — you can only see ONE twitterstream at a time. TweetDeck is the software application I use to customize my Twitter experience. It allows me to see several columns on the screen at one time: all the people I follow a select list […]

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5 February 2011

How NO INTERNET is Re-Defining the News

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The beauty of our Social Media Revolution is that every one of us can become a publisher . . . and spread our opinions, insights, and wisdom. Though we’ve only had two weeks of classwork for the online Social Media for Journalist course, several of the students have shown their passion, intelligence, and leadership in […]

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4 February 2011

Top Ten Twitter Terms: a conversation to get you Tweeting

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 Twitter         54 comments

Sometimes more is more, but often LESS is more. That’s one of the reasons Twitter is so powerful and popular, and it’s also the reason why this post will include only Ten Twitter vocabulary items. You can find dozens of twitter words and definitions in the wiki Twictionary, and in my earlier article Twitter Basics […]

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30 January 2011

Twitter Week for Journalists: DAY ONE –What & Why

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 Journalism,Twitter         36 comments

Whether it’s violent protests in Egypt, character assassination of the Chicago Bears’ Jay Cutler, surprising new talent discoveries, or natural disasters, the “NEWS” is reaching us faster — intersecting with us where we are. At the forefront of this evolution/revolution is Twitter, the social media platform where simplicity is part of its brilliance. Twitter has […]

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24 January 2011

Which comes first: The Chicken or the Egg? The Medium or the Message?

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Long ago, business was all about building a better mousetrap and force-feeding it into homes. Long ago, publishing was all about dollars and cents (don’t mistakenly read “sense”). Long ago, free speech was easily regulated — and not particularly “free.” Today’s technology advances are creating a New Normal, and intelligent folks who want to work […]

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2 January 2011

Social Media Resolutions: a Checklist for Newbies

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Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 2010 Man of the Year or the predictions of everything going mobile, the time to Get Connected is NOW. So […]

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