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9 February 2010

How Many of These Social Media Questions Can You Answer?

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My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter.

What is Social Media and why is it important?

and . . . here are many of their …

6 February 2010

Want To Get Retweeted? MOST & LEAST popular RT’d Words

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 Social Media, Twitter         4 comments

Sharing is cool, especially when people share your Tweets. Did you realize that the WORDS YOU USE can help — or hinder — your Tweets from being Retweeted?
It’s scientific. Dan Zarrella reported his research in a slideshare presentation:

The Science Of ReTweets
View more presentations from Dan Zarrella.

Most Retweeted words …

26 December 2009

Use this Checklist for Managing Online Presence

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CHART YOUR SOCIAL MEDIA PROGRESS:
Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan’s 19 tips: Resolve to Manage your Online Presence.
Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post

Now …

25 December 2009

Resolve to Manage Your Online Presence — Lists only go so far . . .

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“Social Media: Step-by-step”

The End of The Year is made for reflection, clean up, and planning for the future.
Six months ago, social media luminary Chris Brogan published 19 tips to manage your SM online  presence.
And I most likely did what a lot of my friends might have done, i.e. …

3 December 2009

Twitter Basics – Workshop “cheat sheet”

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Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …

28 November 2009

Counting the ways I loved “Twitterville”

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What a great read! — Twitterville by Shel Israel

This is likely to be a “Labor of Love” i.e., chatting with you about all the cool things I learned from this very personal, highly researched, inspirational Social Media MUST READ.
A friend just told me that her secret to reading loads of …

28 November 2009

Best Twitter Tips from Small Business Trends report

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I love Twitter Search!
Because I use Tweetdeck . . . and because I’m interested in the
Future of Advertising,
Twitter for Business,

Twitter Lists,
Facebook for Business,
and the Future of Newspapers,
I can have a constant stream of TWEETS about all of those subjects.
Today, in my Twitter for Business column …

27 November 2009

Social Media Marketing 101: More strategies to get you started

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It almost doesn’t make a difference where you are on the Social Media learning curve, there’s always more to discover and integrate into your strategy . . . even if you are just getting started.
"I am always doing that which I do not know how to do in order …

25 November 2009

What to Tweet? Yes, you can mix personal with business

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I’m planning a Twitter workshop for some of my BabyBoomer friends, who are finally getting the idea that Twitter isn’t going away — and maybe they ought to jump aboard sooner rather than later.
There’s a whole lot of confusion out there: note the “Digital Divide” that Janis Johnson and …

4 November 2009

List-O-Rama: Not included on many Twitter Lists yet?

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Feeling left out because everyone’s buzzing about Twitter Lists . . . and you’re not?
Reminds me of how one of my good friends has had two dinner parties at her home in the last few weeks, and I wasn’t invited to either. But she did ask me for this weekend, …

2 November 2009

Media Relations — by the Book

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Let’s continue chatting about some of the tips from David E. Henderson’s “Making News in the Digital Era.“   [overview of David's book provided in previous post]

“The practice of influential communications with the media comes from realistic knowledge of what makes appealing news, what is and is not a story identifying …

30 October 2009

From creating Buzz to real-time Trends: Reading my favorite blogs is just like taking out toys and playing with them

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Coming back from vacation is Hard Work, but if that “work” is “play,” then it can be a lot of fun — albeit different from three days in Las Vegas to celebrate my birthday.
So my “coming back plan” is to catch up on my blog-reading and blog-writing at the same …

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