Blogging,Blogging Basics         60 comments

My college English students are all experimenting with blogging, and many of them want to know why. Here is guidance from previous posts on this blog: What is a blog and WHY should I do one? Why do people read blogs? What should your first blog post be about? Should you set up your own [...]

 Blogging,Blogging Basics         90 comments

Time for new student bloggers and the typical questions: “How do I get more readers?” and “How do I get people to comment?” My standard answers have been these three: 1)  Comment on other people’s blogs 2)  Announce your new posts on Facebook, Twitter, and LinkedIn 3)  Add a user-friendly comment device [don't make commenters [...]

 Blogging,Journalism,LinkedIn         13 comments

My journalism students studied social media last semester, and I introduced the course with a blog post asking the question: “What’s one difference between a blogger and a journalist?” One way I promote my articles is to post them on relevant LinkedIn groups, and this article is still generating discussions four months later: The article [...]

 Blogging,Briefly stated,Interview         20 comments

“Write your own blog post everyday, but spend twice as much time reading other people’s blogs – and comment,” That was just one of the valuable suggestions discussed by the Sleepy Blogger, aka Robyn Tippins, who visited my PR class at San Francisco State when we first started to learn about social media back in 2009. Here are [...]

 Blogging,Guest Post,Journalism         4 comments

There’s nothing like commenting on someone’s blog post to get the ball rolling, i.e. building online relationships. As part of re-strategizing my own blogging, I am revisiting my first posts to republish those with content that’s as relevant today as it was when I first began. One of those blog articles answered a student’s question [...]

 Blogging,Communication Strategy,Guest Post,Social Media Marketing         14 comments

No, this is NOT going to be “the” answer to the subject “How social media really works” — only one, but an interesting one. I just met freelance copywriter David McCauley via LinkedIn when he responded to my post How to increase blog readership. Now we are connected on both LinkedIn and Facebook, and we’ve [...]

 Blogging,Blogging Basics         21 comments

What can I do to get my blog noticed? That question was answered in a blog April 25, 2009– two days after I first started my own blog — from Problogger.net, probably the best resource for info on blogging. “Adding comments on other blogs, especially the most popular ones, is a great way to build [...]

 Blogging,Blogging Basics         54 comments

  Yes, a blog is definitely a great way to promote a business online these days – now that everyone can become a publisher at NO cost, or a relatively low one. Anyone with an Internet connection can post his or her thoughts, opinions, and activities on the Global Whiteboard to be read and responded [...]

 Blogging,Journalism,LinkedIn,Twitter         119 comments

Long ago, business was all about building a better mousetrap and force-feeding it into homes. Long ago, publishing was all about dollars and cents (don’t mistakenly read “sense”). Long ago, free speech was easily regulated — and not particularly “free.” Today’s technology advances are creating a New Normal, and intelligent folks who want to work [...]

 Blogging,Communication Strategy,Journalism,Sharisax Is Out There         53 comments

Bloggers do like I’m doing right now — write my thoughts just after they come to me. Journalists research . . . and then write. OK, now that we got my “answer” to the title question out of the way without any introductory fanfare, let’s chat for a moment about the context of this post: [...]

 Blogging,Briefly stated         8 comments

Stripping a sentence down to its barest essentials is great advice, but building a community requires more than a Bare Bones effort. My online friend and blog role model Adam Singer, whose creative thoughts have always inspired me, just wrote a post entitled “The Critical Few” in which he advocates paring down, rather than ramping [...]

 Blogging,Communication Strategy,Sharisax Is Out There         5 comments

A year and a half ago I met Steve Rubel at a panel discussion I blogged about: Beyond the Hype – Roadmap for Social Media’s Future. Steve is the Director of Insights for Edelman Digital, a division of Edelman, the world’s largest independent PR firm – Steve is very, very influential. He was considered an A-List Blogger [...]