Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
Marketing Should Be the LAST Department to Be in Social Media
Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010:
“Marketing is only ONE component. We must shift in all departments. Social Media …
What’s the ROI on Blog Comments, Anyway?
‘If a tree falls in the woods, and no one hears, is there a sound?”
How can I get more comments on my blog?
Wow, what a great question — especially for a couple of million people now writing blog articles!
It’s an even better question for all the bloggers who’ve been writing …
Should You Set Up Your Own Blog?
My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!
So you’re ready . . . to join the Blogosphere with your own individual views.
It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go.
GETTING STARTED is always the hardest part of a new …
The Magic of LinkedIn: Making your PROFILE work for you
Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …
Is Social Media THE ANSWER when traditional marketing “sucks”?
Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue
“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking
I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse …
Yes, Shari, Micromedia can support and inspire great conversation
See how things intersect & support
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation.
But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could …
Community Managers: Your organization’s guide along Social Media Revolutionary Road
Center of Community, center of influencers
Hiring or Applying?
You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge.
Who OWNS the responsibility of managing social media conversations for an organization?
Brian …
No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations
Blogging, Book review, Future of Marketing, PR 2.0, Reading, Social Media Marketing, Twitter 
1 commentMany of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling.
Art, imagination, creation are products of passion. Passion is the …
Is Social Media THE ANSWER when traditional marketing “sucks”?
Best of 2009, Facebook, Featured, Future of Marketing, Future of advertising, PR 2.0, Personal Branding, Social Media Marketing, Twitter 14 commentsFive incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
Old Hat press releases will no longer cut it
Part II: My notes on PRWeb Social News Release show
Images are now expected: photo by my friend Susan Ambrosini
For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS …
What Info is HOT on my computer screen today?
Future of Marketing, Future of advertising, Reading, Social Media, Social Media Marketing 4 commentsImagine the possibilities
Remember when Saturday morning meant cartoons?
This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives.
So I …
Yes, Thomas, we do have to throw out those OLD RULES of PR
Best of 2009, Blogging, Facebook, Future of Marketing, PR 2.0, Social Media Marketing, Twitter 15 commentsOld Rules of PR – May they RIP
When one of my new PR students read last week’s post listing David Meerman Scott’s NEW RULES for PR & Marketing, he suggested that the old rules were still useful.
Perhaps some “old rules” may be, but not the ones DMS pointed out. …
Performance Social Media FACEBOOK PAGE is up and running
Future of Marketing, PR 2.0, Personal Branding, Social Media, Social Media Marketing, Twitter 15 commentsCatch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing
Grow your business with social media strategies, tactics, and tools,
Forget the OLD Rules of PR.
Read below for David Meerman Scott’s NEW RULES for Marketing AND PR:
1) Marketing is MORE than ads.
2) PR …
Is Facebook better for your business than your social life?
Facebook, Future of Marketing, Future of advertising, Listening, Personal Branding, Social Media Marketing 7 commentsSo, once again, is Facebook a waste of time?
Not many of us live this way — anymore
Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates.
Common challenges in any evolutionary cycle.
But the fact remains that life does change, and so do …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
