How To Do Social Media By The Book

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One year ago today, I wrote my first blog post: Follow me along Social Media Revolutionary Road . . . and what a ride it’s been — life altering, for certain. The lessons keep on coming, especially on how to do this blogging gig. While there is NO one right way to blog — or […]

Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue

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“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse chapters remaining in Part […]

Yes, Shari, Micromedia can support and inspire great conversation

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 Facebook,Twitter         1 comment

When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the […]

Community Managers: Your organization’s guide along Social Media Revolutionary Road

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Hiring or Applying? You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing  — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge. Who OWNS the responsibility of managing social media conversations for an organization? Brian and Dierdre conclude that “every facet of a […]

No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations

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 Blogging,Twitter         1 comment

Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion […]

Is Social Media THE ANSWER when traditional marketing “sucks”?

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 Facebook         15 comments

Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there. THE VENUE: Grand Hyatt in San Francisco THE SPONSOR: San Francisco chapter of the American Marketing Association THE “WHY”: To discuss whether or […]

Old Hat press releases will no longer cut it

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 Blogging,Twitter         10 comments

Part II: My notes on PRWeb Social News Release show For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS RELEASES. However in the New Media World, we now have the SOCIAL NEWS […]

What Info is HOT on my computer screen today?

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Remember when Saturday morning meant cartoons? This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives. So I figured I’d share some of […]

Yes, Thomas, we do have to throw out those OLD RULES of PR

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When one of my new PR students read last week’s post listing David Meerman Scott’s NEW RULES for PR & Marketing, he suggested that the old rules were still useful. Perhaps some “old rules” may be, but not the ones DMS pointed out. Here below is my response to Thomas’ comment: Thomas, have you ever […]

Performance Social Media FACEBOOK PAGE is up and running

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 Twitter         15 comments

Catch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing Forget the OLD Rules of PR. Read below for David Meerman Scott’s NEW RULES for Marketing AND PR: 1) Marketing is MORE than ads. 2) PR is MORE than mainstream media. 3) YOU are what you Publish. […]

Is Facebook better for your business than your social life?

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So, once again, is Facebook a waste of time? Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates. Common challenges in any evolutionary cycle. But the fact remains that life does change, and so do we. And nowhere are these changes more dramatic than with […]

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