Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
How To Do Social Media By The Book
One year ago today, I wrote my first blog post: Follow me along Social Media Revolutionary Road . . . and what a ride it’s been — life altering, for certain. The lessons keep on coming, especially on how to do this blogging gig. While there is NO one right way to blog — or [...]
Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue
“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse chapters remaining in Part [...]
Yes, Shari, Micromedia can support and inspire great conversation
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the [...]
Community Managers: Your organization’s guide along Social Media Revolutionary Road
Hiring or Applying? You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge. Who OWNS the responsibility of managing social media conversations for an organization? Brian and Dierdre conclude that “every facet of a [...]
No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations
Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion [...]
Is Social Media THE ANSWER when traditional marketing “sucks”?
Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there. THE VENUE: Grand Hyatt in San Francisco THE SPONSOR: San Francisco chapter of the American Marketing Association THE “WHY”: To discuss whether or [...]
Old Hat press releases will no longer cut it
Part II: My notes on PRWeb Social News Release show For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS RELEASES. However in the New Media World, we now have the SOCIAL NEWS [...]
What Info is HOT on my computer screen today?
Remember when Saturday morning meant cartoons? This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives. So I figured I’d share some of [...]
Yes, Thomas, we do have to throw out those OLD RULES of PR
When one of my new PR students read last week’s post listing David Meerman Scott’s NEW RULES for PR & Marketing, he suggested that the old rules were still useful. Perhaps some “old rules” may be, but not the ones DMS pointed out. Here below is my response to Thomas’ comment: Thomas, have you ever [...]
Performance Social Media FACEBOOK PAGE is up and running
Catch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing Forget the OLD Rules of PR. Read below for David Meerman Scott’s NEW RULES for Marketing AND PR: 1) Marketing is MORE than ads. 2) PR is MORE than mainstream media. 3) YOU are what you Publish. [...]
Is Facebook better for your business than your social life?
So, once again, is Facebook a waste of time? Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates. Common challenges in any evolutionary cycle. But the fact remains that life does change, and so do we. And nowhere are these changes more dramatic than with [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
