Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
What’s the ROI on Blog Comments, Anyway?
‘If a tree falls in the woods, and no one hears, is there a sound?” How can I get more comments on my blog? Wow, what a great question — especially for a couple of million people now writing blog articles! It’s an even better question for all the bloggers who’ve been writing long enough [...]
Should You Set Up Your Own Blog?
My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites. What they all shared, however, was the question about whether or not they should [...]
How Many of These Social Media Questions Can You Answer?
My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter. What is Social Media and why is it important? and . . . here are many of their other questions: Where [...]
What I Learned About Blogging and Life From Julie & Julia
It took me awhile to see the Meryl Streep/Amy Adams film “Julie & Julia” — kind of like it took me awhile to get into blogging. Here’s a movie story about A Blogger Who Made It. What could be a more wonderful story for any blogger who dreams of Fame and Fortune? So here’s how [...]
Beginner Blogger’s Workshop: What do I blog about?
Q: Why do you want to blog? A: Because it’s new and I want to do it. Q: What do you want to blog about? A: I don’t know. You tell me. Blogging is a power strategy for Content Marketing, i.e., communicating about yourself and/or your company to win friends, followers, clients, and customers. Six [...]
Use this Checklist for Managing Online Presence
CHART YOUR SOCIAL MEDIA PROGRESS: Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan‘s 19 tips: Resolve to Manage your Online Presence. Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . . like writing your blog post Now you can Check-off [...]
ABC’S of PR: One Student’s Wide Angle View
I met Magan online last week when she wrote this fabulous blog post on PROpenMic, a social network for PR students, faculty and professionals. I loved her creative approach to the practice and wanted to share it with my audience. Magan is a senior at University of Georgia. As a PR major, she is in [...]
Use your Blog to become the GO-TO Source for Information
Lots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging. the TIME the SKILLS the COMMITMENT Is Blogging Worth all That? Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking [...]
Let’s get the blogging story “straight” — a glimpse of the Technorati report
Just over six months ago [in April 2009], I wrote my first blog post with the announced intention to aim for “A-List status.” Four months later I wrote an article about the “day I thought I’d died and gone to Heaven” — it was actually a report of a panel discussion headlining Steve Rubel among [...]
Managing MY Online Presence: A Road Map
Where do I WANT to go? NOT Where am I going? I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.” Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place primarily to help [...]
Blogging is New World Pathway
“Write your own blog post everyday, but spend twice as much time reading other people’s blogs – and comment” We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All Things Social Media. In [...]
Commenting on other blogs will build traffic on yours
Popularity has a price: You’ve got to do some Work Some of my students have started blogging, and one student asked me today [actually in a comment on my first post]: “How can I get my blog noticed?” Interestingly enough, that question was answered in a blog posting today, April 25, from Problogger.net, one of [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
