Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
Marketing Should Be the LAST Department to Be in Social Media
Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010:
“Marketing is only ONE component. We must shift in all departments. Social Media …
What’s the ROI on Blog Comments, Anyway?
‘If a tree falls in the woods, and no one hears, is there a sound?”
How can I get more comments on my blog?
Wow, what a great question — especially for a couple of million people now writing blog articles!
It’s an even better question for all the bloggers who’ve been writing …
Should You Set Up Your Own Blog?
My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!
So you’re ready . . . to join the Blogosphere with your own individual views.
It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go.
GETTING STARTED is always the hardest part of a new …
The Magic of LinkedIn: Making your PROFILE work for you
Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …
Is Social Media THE ANSWER when traditional marketing “sucks”?
Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
What’s the ROI on Blog Comments, Anyway?
‘If a tree falls in the woods, and no one hears, is there a sound?”
How can I get more comments on my blog?
Wow, what a great question — especially for a couple of million people now writing blog articles!
It’s an even better question for all the bloggers who’ve been writing …
Should You Set Up Your Own Blog?
My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …
How Many of These Social Media Questions Can You Answer?
Blogging, Facebook, Getting Started, LinkedIn, Sharisax Is Out There, Social Media, Twitter 
19 commentsMy Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter.
What is Social Media and why is it important?
and . . . here are many of their …
What I Learned About Blogging and Life From Julie & Julia
It took me awhile to see the Meryl Streep/Amy Adams film “Julie & Julia” — kind of like it took me awhile to get into blogging.
Here’s a movie story about A Blogger Who Made It.
What could be a more wonderful story for any blogger who dreams of Fame …
Beginner Blogger’s Workshop: What do I blog about?
Q: Why do you want to blog?
A: Because it’s new and I want to do it.
Q: What do you want to blog about?
A: I don’t know. You tell me.
Blogging is a power strategy for Content Marketing, i.e., communicating about yourself and/or your company to win friends, followers, clients, and customers.
Six …
Use this Checklist for Managing Online Presence
CHART YOUR SOCIAL MEDIA PROGRESS:
Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan’s 19 tips: Resolve to Manage your Online Presence.
Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . . like writing your blog post
Now …
ABC’S of PR: One Student’s Wide Angle View
I met Magan online last week when she wrote this fabulous blog post on PROpenMic, a social network for PR students, faculty and professionals. I loved her creative approach to the practice and wanted to share it with my audience.
Magan is a senior at University of Georgia. As a PR …
Use your Blog to become the GO-TO Source for Information
Blogging, Blogging Basics, Career Moves, Future of Marketing, Getting Started, PR 2.0, Personal Branding, Social Media, Social Media Marketing 2 commentsLots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging.
the TIME
the SKILLS
the COMMITMENT
Is Blogging Worth all That?
Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking …
Let’s get the blogging story “straight” — a glimpse of the Technorati report
Just over six months ago [in April 2009], I wrote my first blog post with the announced intention to aim for “A-List status.”
Four months later I wrote an article about the “day I thought I’d died and gone to Heaven” — it was actually a report of a panel …
Managing MY Online Presence: A Road Map
If you don
Where do I WANT to go?
NOT
Where am I going?
I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.”
Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place …
Blogging is New World Pathway
“Write your own blog post everyday, but spend twice as much time reading other people’s blogs
– and comment”
We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All …
Commenting on other blogs will build traffic on yours
Popularity has a price: You’ve got to do some Work
Some of my students have started blogging, and one student asked me today [actually in a comment on my first post]:
“How can I get my blog noticed?”
Interestingly enough, that question was answered in a blog posting today, April 25, from …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
