Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.” Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . . . but what [...]
So now you can Tweet . . . What comes next? Getting Started lessons continue:
Future of advertising,Personal Branding,PR 2.0,Social Media Marketing,Twitter,Twitter Basics 
10 commentsYou’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing. You have gotten past that, haven’t you? Let’s chat Today’s Getting Started lesson is going to “resemble” a conversation . . . However, since I’m the only one in the room, I’ll have to [...]
Yes, Shari, Micromedia can support and inspire great conversation
When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the [...]
Our Future Around Facebook and Twitter — guest post from Gen Y-er Zahid Lilani
I couldn’t wait. Sharisax Is Out There has been featuring a series of reviews on the book Putting the Public Back in PR, but one of my most conscientious SFSU students wrote this wonderful article on Gen Y and social media. Without further ado, here is Zahid: Social Media has changed the way we communicate [...]
How do YOU manage your Online/Social Media presence?
I read the above question as the title for a Forum topic, and I got excited I’d expected some great answers to this challenge . . . but it turned out to be merely the question. So I reasoned that I ought to spend a minute or two developing a workable strategy. Read on for [...]
What to TWEET about — Part Two
Best Practices for Using Twitter Since Twitter will be changing all our lives, according to Time magazine’s recent cover story, I was thinking about how my use of Twitter differs from other Tweeple — and whether anyone could really publish a Best Practices for Using Twitter. Don’t most of us think we are right most [...]
Twitter for Business: Beyond Twitter 101
Today’s Twitter Lesson: How Microblogging Builds Community Social Media is all about People: Connecting, Engaging, Listening and Helping One Another. Twitter technology can do all that! ONE: 32 million Twitter users according to WSJ article Ten Ways Twitter will Permanently Change Business. [As of Dec 2009 68 million Tweeters] TWO: Twitter creator Jack Dorsey has [...]
Social Media Strategies Work in Everyday Life, too
Writer’s Block? Rather, so many things to say — How do you pick one post for the day? This reminds me of one of the greatest pieces of advice I have ever received . . . decades ago, and I am still often sharing it with stressed-out students and friends: Whenever Life bombards you with [...]
Marketing student compares Facebook & LinkedIn for class back in 2009
**GUEST POST** San Francisco State University senior Roxanne Cobbs has been an active member of this semester’s public relations class — and has functioned as a very responsible leader for two small groups, the 2nd of which investigated the topic of “Facebook for Business.” Roxanne’s group put together an excellent power point presentation, and she [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
