21 Tips for using Facebook and Twitter for Business via Brian Solis

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From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. [This was originally posted on my blog How To Do Social Media by the book.] Tweet

Beginner Blogger’s Workshop: What do I blog about?

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 Blogging         22 comments

Q: Why do you want to blog? A: Because it’s new and I want to do it. Q: What do you want to blog about? A: I don’t know. You tell me. Blogging is a power strategy for Content Marketing, i.e., communicating about yourself and/or your company to win friends, followers, clients, and customers. Six […]

Let’s get the blogging story “straight” — a glimpse of the Technorati report

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 Blogging,Facebook         10 comments

Just over six months ago [in April 2009], I wrote my first blog post with the announced intention to aim for “A-List status.” Four months later I wrote an article about the “day I thought I’d died and gone to Heaven” — it was actually a report of a panel discussion headlining Steve Rubel among […]

Change is never, never easy: The Old PR Pitch must evolve to PR 2.0 Dialogue

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“PR 2.0: A Promising Future” — Part 4 of Putting the Public BACK in PR is quite an ambitious undertaking I covered the first section, ch. 15 on Community Managers in an earlier post. And today’s article only begins to summarize some of the key points in the three very diverse chapters remaining in Part […]

Yes, Shari, Micromedia can support and inspire great conversation

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 Facebook,Twitter         1 comment

When I first read chapter 13 in Putting the Public Back into PR, I had my doubts as to whether Twitter was really the place for great convo — i.e. conversation. But two recent experiences convinced me that rapid-fire, off-the-cuff, succinct wordings could in fact power “engaging” and “enlightening” experiences — not to mention the […]

Community Managers: Your organization’s guide along Social Media Revolutionary Road

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Hiring or Applying? You’ll do well to check out chapter 15 in the social media/PR 2.0 book I’ve been reviewing  — Putting the PUBLIC Back in Public Relations by Brian Solis and Dierdre Breakenridge. Who OWNS the responsibility of managing social media conversations for an organization? Brian and Dierdre conclude that “every facet of a […]

Social Media Tools — are just “tools,” not the all-important-strategies

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 Blogging         2 comments

Part 3: Putting the PUBLIC Back in Public Relations If you think about the title of this post, I hope you’ll get the message that even though it’s the SM platforms, i.e. Twitter, Facebook, Friendfeed, etc. that get the “Buzz,” it’s HOW YOU USE THEM that is their true significance. Because Brian and Dierdre devote […]

No apologies from this PR 2.0 evangelist: Putting the PUBLIC Back in Public Relations

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 Blogging,Twitter         1 comment

Many of us who have taught Shakespeare know that the Great Bard based his renowned plays on history or legend — in other words, his genius was not in the originality of plots, but in the art of his storytelling. Art, imagination, creation are products of passion. Passion is the way we move forward. Passion […]

Listening Redux: First rule to success in business

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My SFSU Business Communication students learn three rules to Business Success in their first class session: (1) Listen Carefully (2) Read Carefully (3) Follow ALL Directions The suggestion to students — and everyone — that active listening is a skill can be easily disregarded as many people simply hear the tip and move on. That […]

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