Handbook to guide your success in social media and more effective Public Relations efforts

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As both a PR teacher and professional journalist for many years,
I was blown away when I found the perfect new text:
Making News in the Digital Era
by David E. Henderson
If elections were held today for Social Media Expert, David gets my vote. His 2009  narrative/guidebook is perfect for helping …

Convince your boss to GO SOCIAL

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Small steps, but the climb is worth it
While it’s true that we are clearly in the “early adopter” stage of Social Media for Business, that does not mean that your gut feeling is wrong:  SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business.
So the sooner your organization hops …

Is Social Media THE ANSWER when traditional marketing “sucks”?

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Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …

SFSU Alum John Gumas came back to school and changed our course of study . . . and our lives

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When I invited John Gumas to participate on a panel for my advertising students at San Francisco State back in February, I had no idea that his views and insights were going to change the direction of my life.
That panel discussion and the meeting I had with John and the …

Advertising or Entertainment via Online Video — What’s the difference?

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Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree.
In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement.
Here is the …

What Info is HOT on my computer screen today?

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Imagine the possibilities
Remember when Saturday morning meant cartoons?
This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives.
So I …

Business will rebound when firms learn and use today’s new resources for marketing

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Strategic thinker & Brand Specialist: Russell Volckmann
Everyone wants to work for — or own — a successful company. And we are all looking forward to a positive turn for our global economy.
The news, whether from the beleaguered mass media or the intrepid bloggers and Tweeters, continues to depress us with …

Twitter does NOT have to be STUPID: Twitter 101 – Lesson ONE

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Stupid is such a loaded word: you never know how someone else will react if they hear the word
It's all in how you look at it
So let’s begin TWITTER WEEK 101 with an agreement that 10 million+ users can’t be All Wrong. They’ve learned it’s all about How You Choose …

We’re Posting Facebook up vs. LinkedIn

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**GUEST POST** San Francisco State University senior Roxanne Cobbs has been an active member of this semester’s public relations class — and has functioned as a very responsible leader for two small groups, the 2nd of which investigated the topic of “Facebook for Business.”
Roxanne’s group put together an excellent …

Is Facebook better for your business than your social life?

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So, once again, is Facebook a waste of time?
Not many of us live this way — anymore
Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates.
Common challenges in any evolutionary cycle.
But the fact remains that life does change, and so do …

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