Handbook to guide your success in social media and more effective Public Relations efforts

Post Thumbnail of Handbook to guide your success in social media and more effective Public Relations efforts
 Book review,PR 2.0         2 comments

As both a PR teacher and professional journalist for many years, I was blown away when I found the perfect new text: Making News in the Digital Era by David E. Henderson If elections were held today for Social Media Expert, David gets my vote. His 2009  narrative/guidebook is perfect for helping learners on all [...]

Convince your boss to GO SOCIAL

Post Thumbnail of Convince your boss to GO SOCIAL

While it’s true that we are clearly in the “early adopter” stage of Social Media for Business, that does not mean that your gut feeling is wrong:  SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business. So the sooner your organization hops onboard, the faster you will be able to build the customer-concentric community [...]

Is Social Media THE ANSWER when traditional marketing “sucks”?

Post Thumbnail of Is Social Media THE ANSWER when traditional marketing "sucks"?

Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there. THE VENUE: Grand Hyatt in San Francisco THE SPONSOR: San Francisco chapter of the American Marketing Association THE “WHY”: To discuss whether or [...]

SFSU Alum John Gumas came back to school and changed our course of study . . . and our lives

Post Thumbnail of SFSU Alum John Gumas came back to school and changed our course of study . . . and our lives

When I invited John Gumas to participate on a panel for my advertising students at San Francisco State back in February, I had no idea that his views and insights were going to change the direction of my life. That panel discussion and the meeting I had with John and the other panel members opened [...]

Advertising or Entertainment via Online Video — What’s the difference?

Post Thumbnail of Advertising or Entertainment via Online Video -- What's the difference?

Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree. In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement. Here is the third in a series of [...]

What Info is HOT on my computer screen today?

Post Thumbnail of What Info is HOT on my computer screen today?

Remember when Saturday morning meant cartoons? This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives. So I figured I’d share some of [...]

Business will rebound when firms learn and use today’s new resources for marketing

Post Thumbnail of Business will rebound when firms learn and use today's new resources for marketing

Everyone wants to work for — or own — a successful company. And we are all looking forward to a positive turn for our global economy. The news, whether from the beleaguered mass media or the intrepid bloggers and Tweeters, continues to depress us with seemingly insurmountable challenges from foreclosures to furloughs to bankruptcies. It [...]

Twitter does NOT have to be STUPID: Twitter 101 – Lesson ONE

Post Thumbnail of Twitter does NOT have to be STUPID: Twitter 101 - Lesson ONE

Stupid is such a loaded word: you never know how someone else will react if they hear the word So let’s begin TWITTER WEEK 101 with an agreement that 10 million+ users can’t be All Wrong. They’ve learned it’s all about How You Choose To Use The Power of Twitter. [BTW, as of Dec 2009, [...]

Marketing student compares Facebook & LinkedIn for class back in 2009

Post Thumbnail of Marketing student compares Facebook & LinkedIn for class back in 2009

**GUEST POST** San Francisco State University senior Roxanne Cobbs has been an active member of this semester’s public relations class — and has functioned as a very responsible leader for two small groups, the 2nd of which investigated the topic of “Facebook for Business.” Roxanne’s group put together an excellent power point presentation, and she [...]

Is Facebook better for your business than your social life?

Post Thumbnail of Is Facebook better for your business than your social life?

So, once again, is Facebook a waste of time? Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates. Common challenges in any evolutionary cycle. But the fact remains that life does change, and so do we. And nowhere are these changes more dramatic than with [...]

EXULT designed by ZENVERSE  |  In conjunction with Reseller Hosting from the #1 Web Hosting Provider - HostNexus.