Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
Marketing Should Be the LAST Department to Be in Social Media
Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010:
“Marketing is only ONE component. We must shift in all departments. Social Media …
What’s the ROI on Blog Comments, Anyway?
‘If a tree falls in the woods, and no one hears, is there a sound?”
How can I get more comments on my blog?
Wow, what a great question — especially for a couple of million people now writing blog articles!
It’s an even better question for all the bloggers who’ve been writing …
Should You Set Up Your Own Blog?
My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!
So you’re ready . . . to join the Blogosphere with your own individual views.
It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go.
GETTING STARTED is always the hardest part of a new …
The Magic of LinkedIn: Making your PROFILE work for you
Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …
Is Social Media THE ANSWER when traditional marketing “sucks”?
Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
Handbook to guide your success in social media and more effective Public Relations efforts
As both a PR teacher and professional journalist for many years,
I was blown away when I found the perfect new text:
Making News in the Digital Era
by David E. Henderson
If elections were held today for Social Media Expert, David gets my vote. His 2009 narrative/guidebook is perfect for helping …
Convince your boss to GO SOCIAL
Small steps, but the climb is worth it
While it’s true that we are clearly in the “early adopter” stage of Social Media for Business, that does not mean that your gut feeling is wrong: SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business.
So the sooner your organization hops …
Is Social Media THE ANSWER when traditional marketing “sucks”?
Best of 2009, Facebook, Featured, Future of Marketing, Future of advertising, PR 2.0, Personal Branding, Social Media Marketing, Twitter 
14 commentsFive incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
SFSU Alum John Gumas came back to school and changed our course of study . . . and our lives
When I invited John Gumas to participate on a panel for my advertising students at San Francisco State back in February, I had no idea that his views and insights were going to change the direction of my life.
That panel discussion and the meeting I had with John and the …
Advertising or Entertainment via Online Video — What’s the difference?
Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree.
In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement.
Here is the …
What Info is HOT on my computer screen today?
Future of Marketing, Future of advertising, Reading, Social Media, Social Media Marketing 4 commentsImagine the possibilities
Remember when Saturday morning meant cartoons?
This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives.
So I …
Business will rebound when firms learn and use today’s new resources for marketing
Strategic thinker & Brand Specialist: Russell Volckmann
Everyone wants to work for — or own — a successful company. And we are all looking forward to a positive turn for our global economy.
The news, whether from the beleaguered mass media or the intrepid bloggers and Tweeters, continues to depress us with …
Twitter does NOT have to be STUPID: Twitter 101 – Lesson ONE
Best of 2009, Getting Started, Social Media, Social Media Marketing, Twitter, Twitter Basics 19 commentsStupid is such a loaded word: you never know how someone else will react if they hear the word
It's all in how you look at it
So let’s begin TWITTER WEEK 101 with an agreement that 10 million+ users can’t be All Wrong. They’ve learned it’s all about How You Choose …
We’re Posting Facebook up vs. LinkedIn
**GUEST POST** San Francisco State University senior Roxanne Cobbs has been an active member of this semester’s public relations class — and has functioned as a very responsible leader for two small groups, the 2nd of which investigated the topic of “Facebook for Business.”
Roxanne’s group put together an excellent …
Is Facebook better for your business than your social life?
Facebook, Future of Marketing, Future of advertising, Listening, Personal Branding, Social Media Marketing 7 commentsSo, once again, is Facebook a waste of time?
Not many of us live this way — anymore
Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates.
Common challenges in any evolutionary cycle.
But the fact remains that life does change, and so do …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
