Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
Marketing Should Be the LAST Department to Be in Social Media
Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010:
“Marketing is only ONE component. We must shift in all departments. Social Media …
What’s the ROI on Blog Comments, Anyway?
‘If a tree falls in the woods, and no one hears, is there a sound?”
How can I get more comments on my blog?
Wow, what a great question — especially for a couple of million people now writing blog articles!
It’s an even better question for all the bloggers who’ve been writing …
Should You Set Up Your Own Blog?
My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN
As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!
So you’re ready . . . to join the Blogosphere with your own individual views.
It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go.
GETTING STARTED is always the hardest part of a new …
The Magic of LinkedIn: Making your PROFILE work for you
Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …
Is Social Media THE ANSWER when traditional marketing “sucks”?
Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
Use your Blog to become the GO-TO Source for Information
Blogging, Blogging Basics, Career Moves, Future of Marketing, Getting Started, PR 2.0, Personal Branding, Social Media, Social Media Marketing 
2 commentsLots of people considering social media strategies for business and personal reasons [like job seeking] may not fully appreciate the value of blogging.
the TIME
the SKILLS
the COMMITMENT
Is Blogging Worth all That?
Absolutely, according to Dean Guadagni, Social Media Marketing/Director at Inner Architect and source for two of my previous articles — Networking …
Reading: Social Media tips, stats, and updates. What are people talking about?
What are they all talking about
My friend and colleague Zahid Lilani recently posted links to eight articles he’d found interesting. So I thought I’d do the same — and get through some of my emails at the same time. If you read any of the suggested articles, please feel …
Let’s have a little fun with Twitter today: Personalizing your background
Brand your Twitter Account
If you haven’t had enough fun with Twitter yet — or even if you have and are truly enjoying your new “toy” — then today’s Getting Started lesson will help you individualize your site with information and creativity.
Many online sources offer free Twitter backgrounds, and you can …
Old Hat press releases will no longer cut it
Part II: My notes on PRWeb Social News Release show
Images are now expected: photo by my friend Susan Ambrosini
For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS …
Get FOUND on the Web — through Online News Releases
Get FOUND in the Web
Part I: SEO
PRWeb and Vocus sponsored a webinar on “How to Use Online News Releases to Drive Social Media Campaigns” : so I thought I’d “ruminate” over the material by “taking notes” as a blog post. That way, we all can get smarter.
Steps …
Advertising or Entertainment via Online Video — What’s the difference?
Many “fortune-tellers” are saying that the Future of Advertising is on YouTube, and some of my PR students from this semester agree.
In fact, surveys show that Online Video is the Focus of Digital Marketing for 2009. Two reasons: Videos build brand awareness and enhance customer engagement.
Here is the …
No guarantees, but here are tips to “Go Viral”
Best of 2009, Future of Marketing, Future of advertising, Getting Started, Guest Post, Social Media Marketing, Viral, YouTube 8 commentsThe great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting.
Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according …
Viral Video — Advertising left Madison Avenue for Your Avenue
Facebook, Future of Marketing, Future of advertising, Guest Post, Social Media Marketing, Viral, YouTube 2 comments
Spiraling Beyond Control
Who knew that back in Feb 2005 three former Pay Pal employees would introduce a video-sharing website that would be gobbled up by Google a year-and-a-half later and now seems very likely to herald a powerful new way for people to sell products and services?
What’s viral and …
With 100’s of social media platforms, which do you choose to use?
So many great choices!
Every day we hear of “new” or “new-to-us” social media tools and platforms. How is a person, or a company, to choose what to use?
The Top Three: Facebook, LinkedIn, and Twitter are “no-brainers,” i.e. you really do need to sign up and start experimenting and/or …
The NEW Marketer at Work: A day in the life of Justin Fong
Future of Marketing, Guest Post, PR 2.0, Personal Branding, Social Media, Social Media Marketing, Twitter 1 commentJustin Gets a PR gig
SFSU student Justin Fong puts his Social Media lessons to good use
More than 100 marketing students in the College of Business at San Francisco State experienced All Things Social Media from classroom activities, influential guest speakers, and their own individual research.
Justin Fong was one of a …
15 Social Media Maxims for Marketers – My Comments
Call to Action
Sharing and commenting is the “name of the game” in the Social Media World, so I’m re-distributing a great post I read Monday morning by Erik Qualman and including my own comments on each maxim.
Like the structure of a blog — where you read the most recent …
Twitter 101: Be Choosy when selecting first Tweeple to Follow
Blogging, Getting Started, Personal Branding, Social Media, Social Media Marketing, Twitter, Twitter Basics 8 comments
Open the door and let the tweets begin
The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information.
Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
