Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
Facebook for Business, Blogging, Posterous and more:
Twitter is like my personal bookstore, but so is most of Web 2.0 Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the articles I read and Tweeted and Re-Tweeted this [...]
To BLOG? . . . or Not To BLOG? . . . That’s a good First Question
Tomorrow I’ll be meeting with 10-12 friends to teach them HOW TO START A BLOG. The first question I could ask — but won’t — is WHY do they want to start a blog. I won’t ask because I suspect two things: (1) most of them know little about blogging at all and (2) the [...]
Want a cool, fancy, free design for your blog? Check out my students’ new blogs
Way back when . . . I first started blogging with WordPress.com in April of this year, I never changed my background from the Kubrick default theme. So for four months, my blog looked exactly like my husband Jack’s above. HOWEVER, now that I know how EASY and how much FUN it is to see [...]
How to start a Blog: Step-by-Step . . . and VOILA, you’re a publisher!
So you’re ready . . . to join the Blogosphere with your own individual views. It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go. GETTING STARTED is always the hardest part of a new endeavor. So here’s [...]
How to get started . . . using social media for growing your business
“Overview of Social Media/Internet Marketing” “Twitterville” “Groundswell“ “Beyond the Hype” “OK, already, I’m convinced. Now what do I pick up first?” So you finally “get it”: You can’t Get It without an Online Presence. But getting started is a lot like being a toddler put into a playpen with a bunch of new toys: What [...]
Facilitating Conversations: Talking the Talk – Part 2 of my glimpse into Putting PUBLIC Back in PR
Want to join the discussion of “How Social Media is Reinventing the Aging PR Business”? I did yesterday when I began the day writing my take-aways from Part 1: “The True Value of New PR” — Putting the Public Back in PR by Brian Solis and Deirdre Breakenridge — and ended the day engaging in [...]
Get FOUND on the Web — through Online News Releases
Part I: SEO PRWeb and Vocus sponsored a webinar on “How to Use Online News Releases to Drive Social Media Campaigns” : so I thought I’d “ruminate” over the material by “taking notes” as a blog post. That way, we all can get smarter. Steps to SEO A. Identify a profitable target key phrase B. [...]
How am I doing? My online presence roadmap 2-week checkup
Two weeks ago I made a commitment to manage my online presence. Discipline is key, but broadcasting intentions into cyberspace has a way of keeping one on the straight and narrow. Too many people to make excuses to if objectives aren’t met. So how have I done? Below is my “roadmap” list, followed by my [...]
What to Blog? My story about Peter
Many of my students have begun blogs, and their first questions seem to revolve around, “How do I get more readers?” and “How do I get people to comment?” My standard answers have been these three: * Comment on other people’s blogs * Announce your new posts on Facebook, Twitter, Friendfeed, and LinkedIn * Enable [...]
Blogging is New World Pathway
“Write your own blog post everyday, but spend twice as much time reading other people’s blogs – and comment” We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All Things Social Media. In [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
