What Info is HOT on my computer screen today?

Filed in Sharisax Is Out There 4 comments
Imagine the possibilities

Imagine the possibilities

Remember when Saturday morning meant cartoons?

This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives.

So I figured I’d share some of what I liked this morning:

1) Seth’s Blog: “Fidelity vs. Convenience” – Seth commented on a new book that shows us that successful new products/services must EXCEL [x10] vs. their competition in either Performance [fidelity] or Convenience, e.g. movie theater vs Netflix.

2) Future of Advertising slide show by Paul Isakson: One of my favorite quotes tells us that Revolutions Happen When Society Changes Its Behaviors, Not Its Tools.

3) Ad Age story on how Advertising Will Change Forever: The OLD ways do take a long time to “die,” but the future is clearly digital and social.

4) Viral Video: The Ulltimate Word of Mouth. 17-year-old sparks huge sales of Web Cams – Logitech paid $0 for advertising.

5) 21 Tips for Twitter from Forbe’s Mag: (a) short & direct; (b) coupons; (c) viral; (d) customer service; (e) focus groups — to name a few. You can even let customers know their deliveries will be delayed. And don’t forget Employee Recruitment is another use, i.e., publicizing open positions.

6) Creating Newsletters that Work: 5 steps: (a) Plan; (b) Don’t sell too hard; (c) Offer value; (d) Be consistent; (e) Make it interactive.

7. Nourishing Web Relationships: I actually read this blog post a few days ago, but Adam Singer’s “The Future Buzz” is my favorite blog, so I wanted to include this. I love his take on current — as well as “evergreen” — ideas and strategies. As a teacher of public relations, I do know it truly is All About Relationships. Do check out The Future Buzz.

8. A Brief and Informal Twitter Etiquette Guide: I like DM’s for 1-to-1 plans, rather than:  broadcasting personal business to everyone. And . .  . not every DM or @mention requires a reply. We don’t return every phone message, do we?

9. Five Ways Traditional Media are Using Video: This idea is my understanding of the Future of Advertising, so I was really interested. What I read, however, was a bit disappointing . . . for me. It shouldn’t have been, though, when I thought about it. The Mashable article simply outlined the ways that traditional media are using video . . . to advertise their “wares”: e.g., magazines with private online video channels and publishers using online videos to promote literary works.

10. Social Media Marketing slide show: Pretty basic, but good principles, examples, and tips. Shows what Wal-Mart has done wrong by trying to “control” the process. Also points out how offline activities translate online for entrepreneurs: large and small.

TEN social media marketing slices is a pretty filling meal for one post. But I think I’ll try this again. Let me know what you think. What was most interesting to you. What other sites have you read lately that you’d suggest?

Next post: What to blog?

If you enjoyed this article, please consider leaving a comment or sharing it with your followers on Twitter! You can also subscribe by email for more cool interviews and articles from Sharisax is Out There.

Enter your email address:

Delivered by FeedBurner

Print Friendly
Be Sociable, Share!
Enjoyed reading this post?
Subscribe to the RSS feed or Email and have all new posts delivered straight to you.
Posted by Shari Weiss   @   1 August 2009
Tags : , , , , , , , ,
Aug 6, 2009
9:55 pm
#1 johnny :

Hello. Thank you for this great info! Keep up the good job!

Aug 11, 2009
9:54 pm
#2 Liz Looney :

Thank you for posting the “Advertising Will Change Forever” article! It is truly remarkable how much advertising has changed since I was a young little girl. Who would have thought mobile marketing and social media would skyrocket into such a phenomenon?! I can honestly I had absolutely no clue it would become what it is today. Just look at how Twitter has exploded and all the vast opportunities out there in social media. I cannot express how utterly amazing it to see how advertising has change. Thanks again for the article!

Trackbacks to this post.
Leave a Comment




Previous Post
Next Post
EXULT designed by ZENVERSE  |  In conjunction with Reseller Hosting from the #1 Web Hosting Provider - HostNexus.