Tag Archives: Word of mouth

What Info is HOT on my computer screen today?

Imagine the possibilities
Imagine the possibilities

Remember when Saturday morning meant cartoons?

This BabyBoomer does. But nowadays Saturday morning seems to be a great time to catch up on a lot of web stuff that’s going to get me thinking about the FUTURE . . . of marketing, advertising, PR, media and our lives.

So I figured I’d share some of what I liked this morning:

1) Seth’s Blog: “Fidelity vs. Convenience” – Seth commented on a new book that shows us that successful new products/services must EXCEL [x10] vs. their competition in either Performance [fidelity] or Convenience, e.g. movie theater vs Netflix.

2) Future of Advertising slide show by Paul Isakson: One of my favorite quotes tells us that Revolutions Happen When Society Changes Its Behaviors, Not Its Tools.

3) Ad Age story on how Advertising Will Change Forever: The OLD ways do take a long time to “die,” but the future is clearly digital and social.

4) Viral Video: The Ulltimate Word of Mouth. 17-year-old sparks huge sales of Web Cams – Logitech paid $0 for advertising.

5) 21 Tips for Twitter from Forbe’s Mag: (a) short & direct; (b) coupons; (c) viral; (d) customer service; (e) focus groups — to name a few. You can even let customers know their deliveries will be delayed. And don’t forget Employee Recruitment is another use, i.e., publicizing open positions.

6) Creating Newsletters that Work: 5 steps: (a) Plan; (b) Don’t sell too hard; (c) Offer value; (d) Be consistent; (e) Make it interactive.

7. Nourishing Web Relationships: I actually read this blog post a few days ago, but Adam Singer’s “The Future Buzz” is my favorite blog, so I wanted to include this. I love his take on current — as well as “evergreen” — ideas and strategies. As a teacher of public relations, I do know it truly is All About Relationships. Do check out The Future Buzz.

8. A Brief and Informal Twitter Etiquette Guide: I like DM’s for 1-to-1 plans, rather than:  broadcasting personal business to everyone. And . .  . not every DM or @mention requires a reply. We don’t return every phone message, do we?

9. Five Ways Traditional Media are Using Video: This idea is my understanding of the Future of Advertising, so I was really interested. What I read, however, was a bit disappointing . . . for me. It shouldn’t have been, though, when I thought about it. The Mashable article simply outlined the ways that traditional media are using video . . . to advertise their “wares”: e.g., magazines with private online video channels and publishers using online videos to promote literary works.

10. Social Media Marketing slide show: Pretty basic, but good principles, examples, and tips. Shows what Wal-Mart has done wrong by trying to “control” the process. Also points out how offline activities translate online for entrepreneurs: large and small.

TEN social media marketing slices is a pretty filling meal for one post. But I think I’ll try this again. Let me know what you think. What was most interesting to you. What other sites have you read lately that you’d suggest?

Next post: What to blog?

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