21 Tips for using Facebook and Twitter for Business via Brian Solis

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From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. [This was originally posted on my blog How To Do Social Media by the book.] Tweet

Ask 14 Questions for Success in 2011 [Briefly stated]

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Here’s some help to start planning for 2011 — from an article by Social Media Consultant Pam Moore, who regularly publishes great information on her Marketing Nut blog. Pam defines a Business Model: A business model describes the rationale of how an organization creates, delivers, and captures value – economic, social, or other forms of value. She lists 10 […]

“I’m so lucky. I just found a way to update to ALL my sites at the same time!”

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My stomach turns, my eyes roll, and I heave a deep sigh every time I hear people say to me how lucky they are to be able to write the exact same thing on all their sites at exactly the same time . . . so that they can get on with the really important […]

Talk to your Social Media Person, BNI-ers: Dr. Ivan Says

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 Guest Post         6 comments

My business communication adventure has veered onto an exciting new HighWay with my introduction and initiation into BNI, the largest business networking organization in the world. It all started when I read a LinkedIn request for a SOCIAL MEDIA TRAINER to join the 1st Advantage chapter of BNI in Marin County, California. And the rest, […]

How To Do Social Media By The Book

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One year ago today, I wrote my first blog post: Follow me along Social Media Revolutionary Road . . . and what a ride it’s been — life altering, for certain. The lessons keep on coming, especially on how to do this blogging gig. While there is NO one right way to blog — or […]

Social Media Enables Companies to Become Part of the Recommendation Chain

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Social Media is all about seeing what others are saying “The snowstorm is over. Everything is white. So now what?” How do we make social media relevant to company executives? Everyone hears the buzz, but many companies do not understand today’s marketing environment, and they don’t know where to start. That’s where programs like Social […]

So you’ve joined a LinkedIn Group . . . what’s next?

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 Guest Post,LinkedIn         1 comment

No matter what level of social media understanding you are at, you will ALWAYS find exciting new information and ways to get the most out of your online experience. Sometimes it’s a matter of being READY to appreciate the information. And I, personally, am ready to dive into Group conversations. How about you? Joined any […]

Managing MY Online Presence: A Road Map

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Where do I WANT to go? NOT Where am I going? I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.” Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place primarily to help […]

Performance Social Media FACEBOOK PAGE is up and running

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 Twitter         15 comments

Catch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing Forget the OLD Rules of PR. Read below for David Meerman Scott’s NEW RULES for Marketing AND PR: 1) Marketing is MORE than ads. 2) PR is MORE than mainstream media. 3) YOU are what you Publish. […]

The NEW Marketer at Work: A day in the life of Justin Fong

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 Guest Post,Twitter         1 comment

Justin Gets a PR gig More than 100 marketing students in the College of Business at San Francisco State experienced All Things Social Media from classroom activities, influential guest speakers, and their own individual research. Justin Fong was one of a half dozen students who had a double-dose, taking both my PR and my Advertising […]

Social Media Strategies Work in Everyday Life, too

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Writer’s Block?  Rather, so many things to say — How do you pick one post for the day? This reminds me of one of the greatest pieces of advice I have ever received . . . decades ago, and I am still often sharing it with stressed-out students and friends: Whenever Life bombards you with […]

Follow Me Along Revolutionary Road

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 Archive,Blogging,Facebook,Sharisax Is Out There,Twitter         Comments Off on Follow Me Along Revolutionary Road

How does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.

As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized

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