For a long time I’ve been telling my students the “dirty little secret” that the term PRESS RELEASE is passè — and people-in-the-know have been referring to these outreach communiquès as NEWS RELEASES.
However in the New Media World, we now have the SOCIAL NEWS RELEASE with entirely new rules and capabilities. Naturally I was excited by the prospect of sharing the tips for online news releases offered in the PRWeb/Vocus webinar.
Here are three of the broad-based benefits of Social News Releases:
The Webinar listed five steps for a Great Online News Release:
Go to slide #26++ on Optimized Press Releases for examples of SEO-enhanced social news releases. Notice the embedded video, social bookmarking, live search tracking, and embedded hyperlinks. Multimedia has become an expectation.
Here are two organizational points from the webinar transcript:
You can use this template for a Social News Release provided on the Web by Todd Defren, widely respected PR/Social Media expert whose blog PR-Squared debuted the recommended format. For more information check out this Fact Sheet on Todd and the relevance of Social News Releases.
Next post: SFSU alum John Gumas was one of the SF marketing pro’s “responsible” for sparking my passion for All Things Social Media