A few weeks ago,  I felt like I’d died and gone to Heaven.

That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.

For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens describe what’s happening “out there” . . . Now . . . and what’s likely in our Future.

EVENT DETAILS

Sponsored by The Next Bench, an official HP destination for innovation and computing enthusiasts.

Wednesday, Aug 19 – San Mateo, CA

Moderated by Tony “Frosty: Welch, Community Manager for The Next Bunch, responsible for Web, Community and Social Media Strategy.

Panelists:

Steve Rubel, SVP Director of Insights for Edelman Digital, div. of the world’s largest independent PR firm.

Richard Brewer-Hay, Senior Manager Social Media Strategy & Chief Blogger for Ebay

Michael Brito, Social Media Strategist at Intel

Angela LoSasso, Social Networking Manager at HP

Selected HEADLINES from the panel discussion:

THE ENTIRE WEB WILL GO SOCIAL

FISH WHERE THE FISH ARE

YOU DON’T KNOW WHAT YOU NEED UNTIL YOU NEED IT

IT’S ALL ABOUT STORY-TELLING

THE MORE YOU LOWER THE BAR, THE EASIER IT IS FOR THE WORLD TO GO ROUND

IT’S NOT ALL ABOUT CONVERSION — CONVERSATION IS CRITICAL

Selected quips from the conversation:

* Experts are looking to lower the bar.

* Being “Gracious” is vital to being IN with Social Media.

* The Social Media Revolution is like a fast-moving sushi train.

* The Four Basic Means of Measuring Social Media Value: (1) Reach; (2) Engagement; (3) Reputation; (4) Trial/Transaction

* The Top Ten websites from a decade ago had one social network site; today more than half are social media.

* Digital Embassy Strategy: Fish where the fish are — have Embassies in all the venues where your customers are

“People don’t buy products; they buy LifeStyles.”

* Companies are screwing up as they experiment with social media, BUT these mistakes don’t seem to hurt the Bottom Line.

* Innovation really matters: *****INNOVATE IN SMALL WAYS – Those who innovate and iterate in small ways are positioned to pull ahead when things go mainstream. When something becomes a winner, you’ll be there.

* Social Media is NOT YET MAINSTREAM!

“Those who innovate and iterate in small ways are postioned to pull ahead when things go mainstream.”

* Smart companies will take advantage of people with strong personal brands.

* Do not look at Social Media in a vacuum: Look at all stakeholders and determine where social media fits. Where’s the HIGHER PURPOSE?

* Social Media, conversation media, whatever you want to call it — it’s all about one-to-one.

* We’re on THE CUTTING EDGE: The Internet is always changing.

Richard, Ebay

VIDEOS

for SOCIAL MEDIA ROADMAP

panel now posted onYouTube:

Steve Rubel opens #hpsmr panel discussing lifestreams

Richard Brewer-Hay says “Fish were the fish are”

Social Media Tools will change, #hpsmr panel agrees

Steve Rubel discusses “embassy strategy” for businesses

Michael Brito – Bloggers need passion

Starbucks and Dell listen to people

Richard Brewer-Hay: “Human Connection” at Ebay

Richard Brewer-Hay evaluates his Ebay web presence

Michael Brito’s “Twitter Manifesto”

Michael Brito: “A lot of what I say doesn’t matter”

“An entire generation growing up will never call 800 number”

Respect & Graciousness win points in Web 2.0

Michael Brito: Opportunities & Risks of Online Personas

Social Media Roadmap panel discusses personal brands

Richard Brewer-Hay says if social media works well, he will be irrelevant

Will Social Media Super Stars become irrelevant?

Steve Rubel & Angela LoSasso offer predictions for social media

Don’t miss the next in HP’s series. Just check with Frosty.

ALSO Do Not miss my report on “Does Marketing/PR Suck? And what to do about it” - a panel discussion featuring Guy Kawasaki, Louis Gray, Loic LeMuir, Renee Blodgett, and Steve Patrizi

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