Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates.
Common challenges in any evolutionary cycle.
But the fact remains that life does change, and so do we.
And nowhere are these changes more dramatic than with engaged students in our colleges and universities. I’m seeing this “Ah-Ha Awareness” particularly strong among scores of individuals in my Public Relations and Advertising classes at San Francisco State University where many are hearing of this revolution in marketing for the very first time.
After 10+ weeks immersed in All Things Social Media, I asked the students to comment on this experience. Here following are the thoughts of Yoshiko Hill who is currently on a team studying the future of radio advertising:
I had no idea that social media was impacting the advertising, and entire marketing, world in such a significant way. I now realize that social media is being fully utilized by companies as a more cost-effective, targeted method of reaching customers.
Social media creates a dialogue with customers that most traditional media lack. It is especially attractive as an alternative to costly traditional advertisements — especially given the current state of our economy.
Social media is no longer your sibling’s hobby. It is a rapidly evolving revolutionary tool, and if more businesses do not begin to embrace it, they will soon be left behind. — Yoshiko Hill 5-5-09
Hey Businesspeople — small and large:
If you aren’t, as Yoshiko warns above, you will be left behind.
Next post: Poetic look at Changing World