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My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
Too often companies forget the second part of this scenario: Firms are in business (1) to make profits by offering products and services (2) to satisfy the unmet needs of their customers. Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may no longer be in [...]
The Science of Social Media Marketing: WHY THINGS GO VIRAL To find out, you can read student Synang Chhan’s Tips on Going Viral, but you may also want to know the scientific, i.e. observed and verifiable reasons behind the huge audiences for some Internet content — besides the fact that they are just plain funny. [...]
You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web. Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media news on the Net — [...]
Feeling left out because everyone’s buzzing about Twitter Lists . . . and you’re not? Reminds me of how one of my good friends has had two dinner parties at her home in the last few weeks, and I wasn’t invited to either. But she did ask me for this weekend, so maybe there’s hope [...]
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals. The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your professional life. One tip sent me home to update [...]
Catch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing Forget the OLD Rules of PR. Read below for David Meerman Scott’s NEW RULES for Marketing AND PR: 1) Marketing is MORE than ads. 2) PR is MORE than mainstream media. 3) YOU are what you Publish. [...]
Justin Gets a PR gig More than 100 marketing students in the College of Business at San Francisco State experienced All Things Social Media from classroom activities, influential guest speakers, and their own individual research. Justin Fong was one of a half dozen students who had a double-dose, taking both my PR and my Advertising [...]
Sharing and commenting is the “name of the game” in the Social Media World, so I’m re-distributing a great post I read Monday morning by Erik Qualman and including my own comments on each maxim. Like the structure of a blog — where you read the most recent entry first — I’m starting with number [...]