Everyone Is Someone’s Customer: Use Social Media to Reach Them, Listen to Them, and Learn from Them

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Too often companies forget the second part of this scenario:
Firms are in business (1) to make profits by offering products and services
(2) to satisfy the unmet needs of their customers.
Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may …

WHY People Do What They Do Online

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The Science of Social Media Marketing:
WHY THINGS GO VIRAL
To find out, you can read student Synang Chhan’s Tips on Going Viral, but you may also want to know the scientific, i.e. observed and verifiable reasons behind the huge audiences for some Internet content — besides the fact that they …

1,734 Uses for Social Media – Look ‘em Up in Tamar’s “Text”

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You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …

List-O-Rama: Not included on many Twitter Lists yet?

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Feeling left out because everyone’s buzzing about Twitter Lists . . . and you’re not?
Reminds me of how one of my good friends has had two dinner parties at her home in the last few weeks, and I wasn’t invited to either. But she did ask me for this weekend, …

The Magic of LinkedIn: Making your PROFILE work for you

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Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …

Performance Social Media FACEBOOK PAGE is up and running

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Catch up. Become a FAN of Performance Social Media and start to Make Sense of Social Media/Internet Marketing
Grow your business with social media strategies, tactics, and tools,
Forget the OLD Rules of PR.
Read below for David Meerman Scott’s NEW RULES for Marketing AND PR:
1) Marketing is MORE than ads.
2) PR …

The NEW Marketer at Work: A day in the life of Justin Fong

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Justin Gets a PR gig
SFSU student Justin Fong puts his Social Media lessons to good use
More than 100 marketing students in the College of Business at San Francisco State experienced All Things Social Media from classroom activities, influential guest speakers, and their own individual research.
Justin Fong was one of a …

15 Social Media Maxims for Marketers – My Comments

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Call to Action
Sharing and commenting is the “name of the game” in the Social Media World, so I’m re-distributing a great post I read Monday morning by Erik Qualman and including my own comments on each maxim.
Like the structure of a blog — where you read the most recent …

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