So now you can Tweet . . . What comes next? Getting Started lessons continue:

Filed in Twitter 10 comments

What will you feed the "bird"?

You’ve played with Twitter and perhaps gotten past the “Emperor’s New Clothes” feeling that there’s a lot of Buzz about nothing.

You have gotten past that, haven’t you?

Let’s chat

Today’s Getting Started lesson is going to “resemble” a conversation . . .

However, since I’m the only one in the room, I’ll have to make up your part, i.e., the questions.

That gives me an edge — especially if I select only questions I can answer 🙂

Our Conversation Begins:

“Describe Twitter & what it does”

Twitter has often been described as “Micromedia’ or “Microblogging.” As a user, you are provided with a tiny notepad — think IM on your computer and text message on your cell phone.

What Twitter DOES: (a) forces the writer to be concise, but (b) allows messages about an unlimited number of topics for an unlimited number of uses.

What you DO: (a) decide Who is worth “listening” to, i.e., following
AS WELL AS (b) choose what you broadcast according to Why you have chosen to use this online tool.

for example: refer to objectives in previous lesson

  • Drive more traf­fic to your website?

Find out if your customers, and prospective customers are on Twitter: (1) Follow them; (2) Hope they follow you back; (3) In the meantime, engage them in conversations by using the @name function [after you have read their tweet]; (4) Offer VALUE with your own tweets — give them a reason to click on your website link.

  • Build a closer com­mu­nity feel­ing with your customers?

See answers (1) – (3) above, but this is your new (4) Your tweets should show that you are listening by offering sincerity and solutions — inspire trust and offer value from the relationship.

  • Estab­lish or change your organization’s reputation?

This requires LOTS and LOTS of “communication auditing,” i.e. listening.
TIPS: (a) Go to and begin by simply putting your company name in the search box. You will see a REAL-TIME [i.e. as it is happening] stream of the Tweets that mention your name; (b) Click on the icon; read the person’s tweets; follow him or her; and monitor their tweets.

LATER you will want to engage them in Twitter conversations. This is where the “community-building” will offer an opportunity to spread good will and good words.

  • Find out what your com­peti­tors are up to?

Again, for mentions of those “others” in the marketplace.

  • Know how to find and hire the best employees?

Of course, LinkedIn [Step THREE] will be your best source to act on this objective. However, you can tweet your job opportunities and then check our responders by their other online presences — as well as their personal tweet streams.

  • Dis­cover trends as they are happening?

Here are some Twitter-related websites to check out the Trend Landscape:


Trendistic – hot trends on Twitter

whatthetrend – what’s trending and why

  • Share your knowl­edge and expertise?

Here is where you can shine — and promote that “lustre”: Blog about your expertise, start a Squidoo lens, answer a question on Linkedin. Whatever you do, tell the Twitterverse with a teaser and a link in your Tweet.

  • Mon­i­tor the mar­ket­place to see what peo­ple are say­ing about you, your prod­ucts, and/or your industry? ONCE AGAIN: Put in who and what and see what’s being discussed — and the tone of the discussion. Whom/what do people like, and what don’t they?

  • Learn how to be a bet­ter, more effi­cient, effec­tive busi­ness person?

Love this one. Find smart people to follow; then click on the links they suggest; find time to read the information. [Bookmarking won’t be enough. Do you ever get back to those bookmarks?]

“And now, I want to know . . .”

Ooooops, time is up for today’s session. But don’t you have some homework to do?
And, besides, you can always add those questions to the comments, and we can look at them next time.

Happy Tweet Day

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Posted by Shari Weiss   @   30 September 2009
Tags : , , , , , , , , , , ,
Oct 1, 2009
3:32 am
#1 Bunni :

Great post! Especially for someone that’s just getting started with twitter or with social media as a whole.

Love the blog =)

Author Oct 1, 2009
9:41 am

Hi “Bunni” – I checked out your “making money blogging” story. Looks “interesting,” but I wonder why you didn’t put your name or a twitter account?

Author Oct 1, 2009
9:44 am

Folks, I just read a new article about using Social Media for your business AND this one has CASE HISTORIES with results:

Check out some of the references to Twitter: e.g.

Oct 3, 2009
3:21 pm

This blog was interesting it has a lot to do with what we do in English 201A. Sometimes writing less is better then writing more and you take too long to get to the point. People lose interest in the article if it is too long.

Oct 8, 2009
8:34 pm
#5 guadalupe ortega :

This article was very interesting when i read it. When i first thought about using twitter i would see it as just entertainment and didn’t see the business perspective of it. It was boring at first, but when you really learn how to use it you see the many different things that twitter and social media provide.

Feb 3, 2010
10:54 pm
#6 Maurice L. Ainsworth :

Microblogging! I don’t like at all. I do not like to be constricted. I do however, want to learn the art of written communication. So I will yield to my disdain of this media thing and learn.

Author Feb 4, 2010
1:18 am

Good idea, Maurice, to remain as open minded as possible — the best way to figure out if something “new” may, in fact, work for you.

Jun 21, 2010
2:46 pm
#8 Phuong Vo :

Can Twitter be considered a mere marketing stategy for companies/businesses that use them?

Author Jun 21, 2010
11:36 pm

Phuong, what exactly do you mean by “merely”?

Jun 21, 2010
9:18 pm
#10 Mina Chuong :

I had no idea that Twitter can be so useful when it comes to building business relation nonetheless establishing a relationship with others in the marketplace

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