Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN

Filed in Blogging , Facebook , LinkedIn , Twitter 17 comments

As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”

Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . . . but what most enlivened the audience were Patrick’s own experiences and lessons along Social Media Revolutionary Road.

Below are my videos from the morning as well as reactions from some of the attendees.

Video 1

Social Media Sites are Raging Rivers

  • People are on the “raging rivers” of the Web, and they are looking for things.
  • Are you putting things out there that they can find?
  • If you do it right, people in New Zealand will find you.
  • Demonstrate your expertise.

Video 2

Driving traffic to a website is expensive

  • Use a blog as a Hub and social media platforms as spokes.
  • Twitter studies show lots of “babble.”
  • It’s not difficult to stand out as a valuable resource.

Video 3

Twitter is about getting out the right TITLES

  • Twitter allows consumers to “sample” the goods
  • 4 reasons to tweet: Community; Business; Expertise; Life
  • Corporate success stories: Whole Foods, Dell, Jet Blue

Video 4

Get the most out of Twitter & LinkedIn

  • Twitter tools: Tweetlater, Twellow, Tweetdeck
  • Kogi BBQ story
  • LinkedIn: people are 7 times more likely to open a LinkedIn email than a regular email
  • Join LinkedIn Groups to be able to email members “without” being connected.

Video 5

LinkedIn & Facebook: overcoming hurdles

  • Write recommendations for LinkedIn connections and they may reciprocate
  • Learn from the best; use model Linked profiles to design your own profile
  • Use Advanced Search in LinkedIn to send business proposals
  • Learn the different opportunities offered by Facebook Profiles, Groups, and Fanpages

Video 6

Create a Facebook Fanpage

  • Post and promote cool events
  • Take photos and tag people
  • Video events and post them

Video 7

Facebook and YouTube

  • Facebook all about Engaging your community.
  • YouTube: authentic videos are the ones that get watched.
  • Case study about The Best Job in the World

Video 8

Don’t have time for social media? Integrate Everything

What did the attendees “take away”?

BACN founder Harry Chapman

BACN founder Harry Chapman

“The session on social networking prompted me to look more deeply into using iTunes as another vehicle for providing though leadership about my practice. I am seriously looking into this and planning to FINALLY actively use at least iTunes to get more visibility to the Bay Area Consulting Group LLC and our deep expertise in IT management.” — Harry Chapman,  BACN founder

Follow Kerry Rego @kregobiz on Twitter

Follow Kerry Rego @kregobiz on Twitter

“I learned that I had underestimated the power of YouTube and its rightful place at the Big Kids table of social media. It is in fact now part of the Big Four: Facebook, Twitter, LinkedIn AND YouTube.” — Kerry Rego, Kerry Rego Consulting

Dr. Maynard Brusman, Consulting Psychologist

Dr. Maynard Brusman, Consulting Psychologist

“WOW! Patrick Schwerdtfeger presented a one-hour energy Social Media workshop packed with scores of tips and tricks to create social media success. He motivated me to take action and create Executive Coaching YouTube videos to attract more clients.” — Dr. Maynard Brusman

Sallie Goetsch - "If podcasting is driving you crazy, we can help."

Sallie Goetsch - "If podcasting is driving you crazy, we can help."

Patrick did a great job of presenting the core information about Twitter, LinkedIn, Facebook, and YouTube. The material was all familiar to me, but I appreciated his arrangement of these four social networks as spokes around the hub of your blog. What stuck with me most was the advantage of going where your prospects already are, rather than strugling to build up traffic on your own website.” — Sallie Goetsch, The Podcast Asylum

Susan Bercu, "Let's talk. I'm a good listerner."

Susan Bercu, "Let's talk. I'm a good listerner."

“My take-away from Patrick’s lively, easy-to-follow presentation was his emphasis on the integration of social with your marketing strategy. I especially liked the tips on using YouTube. Very smart.” — Susan Bercu, graphic design and illustration

David Weissman, Bay Area Paralegal Services

David Weissman, Bay Area Paralegal Services

“The content of the presentation was thought-provoking and useful. The speaker was very knowledgeable, and I definitely intend to use the information to positon and promote my business services in a more effective manner.” — David Weissman, Bay Area Paralegal Services

Alice Cochran, Fast Forward Facilitation

Alice Cochran, Fast Forward Facilitation

“Everything in the presentation seemed so practical that I wanted to learn it in a step-by-step process, so I bought Patrick’s book Webify your Business. I particularly liked his approach which came from being self-taught — and convinced me that I could learn from him.” — Alice Cochran, author of Roberta’s Rules

Neil Schaffer, Windmill Networking

Neil Schaffer, Windmill Networking

“The one take-away I had was the “raging water” symbolism. It really does give justice to how viral and quick the pace of things in social media — and how you  need to throw yourself into the water and go with the flow. I also liked his case studies, which really drove home his points.” — Neil Schaeffer, Windmill Networking

“Patrick’s enthusiasm and passion for social media tools are infectious. Many thanks to BACN for a wonderful presentation which has inspired me to ACT.” — Yael Schy,  Dramatic Strides Consulting

Marla Rosner @ManagementMavin on Twitter

Marla Rosner @ManagementMavin on Twitter

“I loved listening to Patrick. He’s a font of wisdom about social networking. I’m close to posting my first YouTube video and I got some great ideas about tagging.” — Marla Rosner, Helping teams listen, learn, and lead.

Steven Tulsky, Financial Experts for Nonprofit Sector

Steven Tulsky, Financial Experts for Nonprofit Sector

“What I liked about Patrick was that he comes to this stuff with the same scepticism as I do. He doesn’t preach, but rather shares his amazement that using Web 2.0 can actually be very helpful in establishing one’s personal visibility and respectability, and therefore ultimately one’s business. The credibility of his low-key, easy-going style made me want to look further into what he was telling us about–and buy his book!” — Steven Tulsky, The Benemetrics Consulting Group

BACN Mission: To improve business and professional development success through networking and programs for consultants.

Members of BACN are independent consultants who are interested in expanding their professional practices through effective networking and professional development programs sponsored by BACN. Attend a BACN meeting to become a member.

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Posted by Shari Weiss   @   14 October 2009
Tags : , , , , , , ,
Oct 14, 2009
1:53 pm

Wow. This is an amazing post. Thank you for chronicling it in so much detail. I appreciate it very much.

Author Oct 14, 2009
2:22 pm

Patrick, I’ve been to several Social Media presentations lately and yours generated the most enthusiasm and motivation to get started. Great job! Many attendees bought your book because they knew your approach would work for them. Thanks.

Oct 17, 2009
2:24 pm
#3 Jasmine :

A lot of people do say they don’t have time for social media but their always doing something that has to do with it…

Oct 17, 2009
2:28 pm
#4 Andrinea :

Video 8 Don’t have time for social media? Integrate everything…

The speaker Patrick Schwerdtfeger states in his speech that people claim they don’t have enough time for social media. He backs his speech up saying that everybody has at least 5 minutes out their day to where they can use their phone and connect it to their twitter, face book, and blog page to say something. It’s so simple and easy to be apart of.

Oct 17, 2009
2:30 pm
#5 Brittany :

Video 1, called, “Social Media Sites are Rag­ing Rivers” drew in my attention with the title itself. With the direct comparison between social media and raging rivers, it illustrates a vivid picture of what is Social Media. This video explains that the internet is a giant raging river and those within the river are all searching for something. If those people are interested and willing to spend money on your idea then you have yourself an online market. Later explains that there are way to demonstrate your expertise within the raging river easy and efficient techniques.

Oct 17, 2009
2:32 pm
#6 Joetta :

Presentation number eight is a very interesting clip — “You don’t have time for social media” is a very interesting topic that caught my eye. I have never been the best at working with technology, especially the computer layout of different web sites. This video is something that is going to motivate me to be a part of social media.

Oct 17, 2009
2:32 pm
#7 D.Briggs :

I watched Video #8 “Don’t have time for Social Media? Integrate Everything” The con­tent of the pre­sen­ta­tion was very use­ful. The speaker was very knowl­edge­able, and I def­i­nitely intend to use the infor­ma­tion to be more effec­tive with engaging in social media. The microblogging platform that really caught my attention was the utterli because it accepts audio then autopopulates to twitter icon, friendfeed, facebook, blog, and linked-in if you’re connected with each of those platforms. It is an awesome way to facilitate communication between yourself and other users.

Oct 17, 2009
2:34 pm
#8 Diana Litxayaleuth :

In the video “Face­book and YouTube,” Patrick, explains why being on facebook and youtube can help you with your life. Most of the time youtube videos are of children falling of bikes or soem other comedy. Patrick said you can connect to your community that way and show educational content.

Oct 17, 2009
2:38 pm
#9 Jasmine :

People talk about how they don’t use social media sites; in fact, they try to cut it out of their lives to make some kind of point. Wherever they go its still there; denying it doesn’t change social media at all.

The news, youtube, facebook, myspace, twitter, etc…. Everyone uses these things to get to know people, learn about business, promote their business, and connect with what’s happening in the world.

Sometimes I wonder what made someone come up with this great idea on getting everyone involved with such a small website or news that became more than just small in the eyes of an average person.

Oct 17, 2009
2:38 pm
#10 Keil Schirrmacher :

Video number 4 gives four great reasons to tweet. But I find the people that share about their personal life also share too much about themselves that nobody cares about.

Example: “I’m going to the bathroom. be back later.”

That is too much and nobody will take them seriously.

Oct 17, 2009
2:40 pm
#11 Misgun Derso :

Summary of “twitter is about getting out the right titles”

The video “Twitter is about getting out the right titles” demonstrates different ways to get more followers on Twitter. The speaker provides 4 reasons to tweet as well as examples of corporate successes.

My opinion:

I think this presentation will help a lot of twitters to get smarter on how to tweet successfully.

Oct 17, 2009
2:41 pm
#12 Rhonesha V :

In Video 8, “Don’t have time for social media? Inte­grate Everything,” The speaker, Patrick, explains how individuals can write alerts on their social media websites in 2 minutes or less. He defines social media as “Platforms that facilitate communication between users.” By using a program called “Utterli,” People are able to record voice messages and send them to their websites. In conclusion, the speaker has shown a brilliant way for people to get their message across on their websites without taking too much time out of their busy schedule.

Oct 17, 2009
2:42 pm
#13 Guadalupe Ortega :

In the video “Don’t have time for social media? Inte­grate Everything,” the presenter, Patrick Schwerdtfeger, explains his thoughts on how to make time for social media.

First, he explains what social media is. As the presentation keeps going he explains how that making one simple phone call can help populate his social media accounts. For example, facebook, twitter, myspace, linkedIn, friendfeed, etc.

He states that the most common thing is that no one has time for social media. There is always time for everything. For example, if you’re stuck in traffic, you simply pull out your phone and play with social media. There’s always time, but you just have to know when you can use it.

Oct 17, 2009
2:43 pm
#14 tonirochelle :

The video about “Create a facebook fanpage” on Shari Weiss’ webpage explains how to promote your business by using your fanpage on Facebook.

For instance, you can not fans. The power of the page is the wall that folks can write on and everybody can see — which is cool because I would think you will gain more fans off of that.

Another great feature the video talked about was “Tag Photos,” which is my favorite part on facebook. Just think you may be at an event and you may have forgotten your camera and USHER may be there and your friend took a picture of you and you told everybody how happy you were that you got a picture with Usher and nobody believes you because you don’t have the picture to show proof. But you can simply log onto facebook and and you see a “Tag photo” of you and Usher — the proof is in the photo.

Oct 17, 2009
2:50 pm
#15 Harry To :

Youtube specializes on user-generated content. Authentic videos are the ones that get watched. The presenter advises that when you want someone to be interested in your content, the best way to do it is with a video and the worst way is using text only. He claimed that the largest category on youtube is the educational videos. The most important tip he pointed out is get a high quality camera.

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