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7 March 2010

Marketing Profs Describe Their Ideal New Hires

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 Career Moves, LinkedIn         28 comments

If you were in a position to hire a new employee for your company, what would be the most important quality (in your opinion) the candidates you interview should have?

Recently Al Bagocius, CEO of The A & I Consulting, posted the question above to the 6800+ member LinkedIn group MarketingProfs. …

9 February 2010

How Many of These Social Media Questions Can You Answer?

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My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter.

What is Social Media and why is it important?

and . . . here are many of their …

28 January 2010

Avoid These 9 Blogging Blunders: Guest Post by Suzanne Vara

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“Blogging is a way to share your thoughts, knowledge and information like never before.  We blog for many reasons which are  unique to us as people, but yet share a community that is a part of us.” — Suzanne Vara

Suzanne Vara is one of my new online friends/collaborators/role models, whom …

26 December 2009

Use this Checklist for Managing Online Presence

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CHART YOUR SOCIAL MEDIA PROGRESS:
Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan’s 19 tips: Resolve to Manage your Online Presence.
Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post

Now …

20 December 2009

1,734 Uses for Social Media – Look ‘em Up in Tamar’s “Text”

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You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web.
Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media …

27 November 2009

Social Media Marketing 101: More strategies to get you started

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It almost doesn’t make a difference where you are on the Social Media learning curve, there’s always more to discover and integrate into your strategy . . . even if you are just getting started.
"I am always doing that which I do not know how to do in order …

20 November 2009

728 FAQ’s for LinkedIn: Who Knew?

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Getting your LinkedIn ???s answered is a piece of cake

It all started because I couldn’t “link in” to the new Twitter/LinkedIn sync.
I checked “here” and I checked “there” and VOILA, I found that Help [in the upper right hand corner of the LinkedIn home page] has 728 Frequently Asked Questions …

18 November 2009

So you’ve joined an Online Group . . . now What?

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Photos by Howard Blum
No matter what level of social media understanding you are at, you will ALWAYS find exciting new information and ways to get the most out of your online experience.
Sometimes it’s a matter of being READY to appreciate the information.
And I, personally, am ready to dive into …

23 October 2009

Web designers more in demand now — even with the ease of blogging and pre-made themes

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Migrating from wordpress.com to wp.org was one tough challenge — and then finding my ideal template was an even bigger one.
Thank heavens for all the support available online — especially via the LinkedIn Q&A feature. [See previous guest post.]
One question led to another once Australian problem solver James Hilton offered …

18 October 2009

Why re-invent the wheel? Maria Marsala wrote GREAT post on LinkedIn Q & A: THX, Maria, from me & my readers :-)

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I was talking with my brother Chuck yesterday about how many features LinkedIn offered that so many people were still unaware of — AND one of the big ones was the ANSWERS [and Questions] section.
Chuck said I should write a post about it, and VOILA, one already written appeared …

14 October 2009

Social Media Victories: presentation by Patrick Schwerdtfeger for Bay Area Consultants — BACN

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As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …

6 October 2009

The Magic of LinkedIn: Making your PROFILE work for you

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Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …

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