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16 June 2011

What’s the future for Social Media? LinkedIn group lists FAQ’s

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 LinkedIn         37 comments

One of my favorite LinkedIn groups for industry discussions is FUTURE SOCIAL MEDIA. In a recent conversation, group members offered the social media questions most asked of them. Can you answer any of these 15 questions? OR Are any of these YOUR own questions? 1. Is Social Media a buzz or here to stay? 2. […]

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15 June 2011

19 Steps to Getting Found Online – from @hubspot founders

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If you are looking for a true HOW TO book, then you’ll do well to get a copy of Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah. [This article was originally published in my blog How to do Social Media by the Book.] We are indeed living in […]

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9 June 2011

Does our Constitution protect bloggers? Should it?

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My journalism students studied social media last semester, and I introduced the course with a blog post asking the question: “What’s one difference between a blogger and a journalist?” One way I promote my articles is to post them on relevant LinkedIn groups, and this article is still generating discussions four months later: The article […]

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1 June 2011

LinkedIn Basics

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 Featured,LinkedIn         21 comments

LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn: Tweet

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28 May 2011

POWER UP LinkedIn Company Pages by adding Products & Services

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 LinkedIn         10 comments

Got that LinkedIn Company Page up and running? If not, here’s how: Add your Company to LinkedIn. This article is STEP TWO in creating a company website on fast growing, highly respected, professional social media platform LINKEDIN, with more than 100 million members worldwide — and now a “public” company . Still not convinced? Read my […]

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10 April 2011

How To Add A Company To LinkedIn – Step ONE: Create the Page

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 LinkedIn         19 comments

LinkedIn has become the official business outpost in cyberspace with more than 100 million professional business people now registered. This well-respected social media platform is the right place — and this is the right time — for your organization to set up and maintain a detailed description of who you are and what you do. Recent […]

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6 March 2011

10 Steps to Update your LinkedIn Profile for Maximum Find-ability

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 Featured,LinkedIn         53 comments

My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on […]

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3 March 2011

If Facebook is the Backyard BarBQ, LinkedIn is “your” Office Space

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 LinkedIn         44 comments

Welcome . .  . to all my newest LinkedIn students, who are about to discover why LinkedIn is the key social media platform to establish their professional reputations. LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses […]

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24 January 2011

Which comes first: The Chicken or the Egg? The Medium or the Message?

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Long ago, business was all about building a better mousetrap and force-feeding it into homes. Long ago, publishing was all about dollars and cents (don’t mistakenly read “sense”). Long ago, free speech was easily regulated — and not particularly “free.” Today’s technology advances are creating a New Normal, and intelligent folks who want to work […]

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2 January 2011

Social Media Resolutions: a Checklist for Newbies

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Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 2010 Man of the Year or the predictions of everything going mobile, the time to Get Connected is NOW. So […]

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4 December 2010

How to use LinkedIn to help you say NO to “problem” client – Final post in series

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“Call me insane, but I’ve always assumed that like myself, clients are human and therefore capable of ‘occasionally’ being confused, misinformed, or simply WRONG. With this mindset I believe that saying ‘No’ to the client is perfectly acceptable just as long as you’re considerate about how you go about it.” — from one of 49 […]

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2 December 2010

Saying NO is easy in “cultivated” relationships — 5th in series

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The final two “chapters” in my Saying NO series will be based on input from LinkedIn members who helpfully contributed responses to my question: How do you say NO to a client or customer? I’m writing a blog post on Saying NO to Customers/Clients. Do you have any tips or experiences on WHEN to say […]

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