Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010:
“Marketing is only ONE component. We must shift in all departments. Social Media …
‘If a tree falls in the woods, and no one hears, is there a sound?”
How can I get more comments on my blog?
Wow, what a great question — especially for a couple of million people now writing blog articles!
It’s an even better question for all the bloggers who’ve been writing …
My most recent blogging workshop gathered together a dozen participants with a wide range of experience and understanding of social media — from some attendees who weren’t quite sure what a blog was to a few people with active, sophisticated websites.
What they all shared, however, was the question about whether …
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope.
In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the …
As a Bay Area Consultant myself, I was thrilled to attend my first BACN breakfast meeting and hear Patrick Schwerdtfeger tell 80 of us all about his “Social Media Victories.”
Patrick’s one-hour talk featured case studies where organizations leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness . …
So you’re ready . . . to join the Blogosphere with your own individual views.
It’s not exactly a “piece of cake,” but as my many advisors told me — JUST DO IT, and you will learn a lot as you go.
GETTING STARTED is always the hardest part of a new …
Preparing for Professions
LinkedIn is so much more than a “resume repository” advised Dean Guadagni and Susan Hanshaw in a presentation to Marin Professionals.
The two social media marketing strategists outlined a host of ways that online networking on this Web platform can play a significant role in your …
Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there.
THE VENUE: Grand Hyatt in San Francisco
THE SPONSOR: San Francisco chapter of the American Marketing Association
THE “WHY”: …
A few weeks ago, I felt like I’d died and gone to Heaven.
That’s the sensation one has when a passion is being filled to the brimming [tipping?] point.
For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly …
Best of 2009, Future of Marketing, Future of advertising, Getting Started, Guest Post, Social Media Marketing, Viral, YouTube
8 commentsThe great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting.
Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according …
Blogging, Facebook, Getting Started, Personal Branding, Sharisax Is Out There, Social Media, Twitter
11 comments
My Gold Star
Two weeks ago I made a commitment to manage my online presence. Discipline is key, but broadcasting intentions into cyberspace has a way of keeping one on the straight and narrow. Too many people to make excuses to if objectives aren’t met.
So how have I done?
Below …
So many great choices!
Every day we hear of “new” or “new-to-us” social media tools and platforms. How is a person, or a company, to choose what to use?
The Top Three: Facebook, LinkedIn, and Twitter are “no-brainers,” i.e. you really do need to sign up and start experimenting and/or …
My SFSU Business Communication students learn three rules to Business Success in their first class session:
(1) Listen Carefully
(2) Read Carefully
(3) Follow ALL Directions
The suggestion to students — and everyone — that active listening is a skill can be easily disregarded as many people simply hear the tip …
Best of 2009, Blogging, Getting Started, Social Media, Social Media Marketing, Twitter, Twitter Basics
9 commentsBest Practices for Using Twitter
Something to Think About
Since Twitter will be changing all our lives, according to Time magazine’s recent cover story, I was thinking about how my use of Twitter differs from other Tweeple — and whether anyone could really publish a Best Practices for Using Twitter.
Don’t most of …
Best of 2009, Blogging, Facebook, Future of Marketing, Getting Started, Personal Branding, Reading, Social Media, Social Media Marketing, Twitter
22 commentsThe Future is NOT just “in the future.” The Future is NOW!
Dive in!
Just after New Year’s, a friend told me she was spending three hours a day on Facebook. “How could you be wasting so much of your life!” I’d asked her — genuinely concerned that she was “stupid” for …
Today’s Twitter Lesson: How Microblogging Builds Community
Social Media is all about People: Connecting, Engaging, Listening and Helping One Another. Twitter technology can do all that!
ONE: 32 million Twitter users according to WSJ article Ten Ways Twitter will Permanently Change Business. [As of Dec 2009 68 million Tweeters]
TWO: Twitter …
Best of 2009, Blogging, Facebook, Getting Started, PR 2.0, Personal Branding, Reading, Social Media, Twitter, Twitter Basics
13 commentsWhat’s so cool about Twitter is that there are NO rules: it’s like the “Wild West” where anything goes — as long as you use 140 characters or less.
Q: Why devote an entire post to this subject?
A: The 19th century poet and philosopher Ralph Waldo Emerson said that “We are …
If you love getting organized, you’ll love Tweetdeck
Untangle your Tweets
Tweetdeck is the key that not only opens the door to greater accessibility but can make your entire Twitter experience so much fun — especially for those who love easy organization.
How Tweetdeck works:
1. Download Tweetdeck (TweetDeck runs on …
Blogging, Getting Started, Personal Branding, Social Media, Social Media Marketing, Twitter, Twitter Basics
8 comments
Open the door and let the tweets begin
The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information.
Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking …
Best of 2009, Getting Started, Social Media, Social Media Marketing, Twitter, Twitter Basics
19 commentsStupid is such a loaded word: you never know how someone else will react if they hear the word
It's all in how you look at it
So let’s begin TWITTER WEEK 101 with an agreement that 10 million+ users can’t be All Wrong. They’ve learned it’s all about How You Choose …
The last class of the semester will not be the end of studies for many SFSU marketing students.
What a wild ride –
Jumping off the PR 1.0 trail and on to PR 2.0!
And I’m happy to report that many of my 90+ students will be continuing our trek …