Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that …
Please Do My Social Media For Me
“I just need you to set up my blog, and then I’ll do it . . . or maybe you can do my first few posts . . . and a few Tweets; oh, yes, check out who has written on my Facebook Wall and . . . ”
For those …
“The New Marketer” Must Be Social Media Savvy
As a San Francisco area marketing lecturer, I’m always interested in the activities of SFAMA, the San Francisco chapter of the American Marketing Association.
Membership in this organization offers a variety of benefits from connections to 45,000+ professionals, attendance at regular educational meetings and workshops, small discussion groups, job banks, and …
If Press Releases Are Not Dead, Then What?
PR teachers have it made these days . . . if “having it made” means we get to figure out what works and what doesn’t now that the Social Media Revolution is affecting every facet of business.
We teach our students that public relations is all about building and maintaining a …
Why am I here?
“What do you want your website visitors to learn about you?”
That question began chapter 18 — “Website conversations” — in Patrick Schwerdtfeger’s popular step-by-step guide for small business owners, commission salespeople, and service professional: Webify Your Business, Internet marketing secrets for the self-employed.
“Your website visitors need to find out if …
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts …
Your HR Department Can & Should Help You Become a Human Talent Organization
The Buzz about our world’s Big Shift [i.e. the New Normal in business] is filtering through to some company executives who are now looking to their marketing departments for guidance and appropriate strategies using Social Media.
Hold on a minute . . .
Many of you are missing an even more important …
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger
Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall.
Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He …
How to Improve Your Linked ROI By Tweaking Your Profile
How do I love LinkedIn?
Let me count the ways — and share them — so everyone can improve their Return on Time Investment.
This week I’m conducting workshops entitled:
“I’m on LinkedIn . . . Now WHAT?”
Below is a list of what we discussed until time ran out. So …
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions.
Bob asked me:
“What do Newbies typically do wrong?”
Putting on my …
No guarantees, but here are tips to “Go Viral”
The great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting.
Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according …
Listening Redux: First rule to success in business
My SFSU Business Communication students learn three rules to Business Success in their first class session:
(1) Listen Carefully
(2) Read Carefully
(3) Follow ALL Directions
The suggestion to students — and everyone — that active listening is a skill can be easily disregarded as many people simply hear the tip …
What to TWEET about — Part Two
Best of 2009,Blogging,Getting Started,Social Media Marketing,Social Media Strategy,Twitter,Twitter Basics 
13 commentsBest Practices for Using Twitter
Something to Think About
Since Twitter will be changing all our lives, according to Time magazine’s recent cover story, I was thinking about how my use of Twitter differs from other Tweeple — and whether anyone could really publish a Best Practices for Using Twitter.
Don’t most of …
Twitter for Business: Beyond Twitter 101
Today’s Twitter Lesson: How Microblogging Builds Community
Social Media is all about People: Connecting, Engaging, Listening and Helping One Another. Twitter technology can do all that!
ONE: 32 million Twitter users according to WSJ article Ten Ways Twitter will Permanently Change Business. [As of Dec 2009 68 million Tweeters]
TWO: Twitter …
What should U TWEET: Twitter 101 Lesson 4
Best of 2009,Blogging,Facebook,Getting Started,PR 2.0,Personal Branding,Social Media Strategy,Twitter,Twitter Basics 21 commentsWhat’s so cool about Twitter is that there are NO rules: it’s like the “Wild West” where anything goes — as long as you use 140 characters or less.
Q: Why devote an entire post to this subject?
A: The 19th century poet and philosopher Ralph Waldo Emerson said that “We are …
Life on Twitter made easier than Life on Mars — Try Tweetdeck
If you love getting organized, you’ll love Tweetdeck
Untangle your Tweets
Tweetdeck is the key that not only opens the door to greater accessibility but can make your entire Twitter experience so much fun — especially for those who love easy organization.
How Tweetdeck works:
1. Download Tweetdeck (TweetDeck runs on …
Twitter 101: Be Choosy when selecting first Tweeple to Follow
Blogging,Getting Started,Personal Branding,Social Media Marketing,Social Media Strategy,Twitter,Twitter Basics 12 comments
Open the door and let the tweets begin
The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information.
Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking …
Twitter does NOT have to be STUPID: Twitter 101 – Lesson ONE
Best of 2009,Getting Started,Social Media Marketing,Social Media Strategy,Twitter,Twitter Basics 28 commentsStupid is such a loaded word: you never know how someone else will react if they hear the word
It's all in how you look at it
So let’s begin TWITTER WEEK 101 with an agreement that 10 million+ users can’t be All Wrong. They’ve learned it’s all about How You Choose …
Personal Branding is Powerful Strategy in Social Media
The last class of the semester will not be the end of studies for many SFSU marketing students.
What a wild ride –
Jumping off the PR 1.0 trail and on to PR 2.0!
And I’m happy to report that many of my 90+ students will be continuing our trek …
Blogging is New World Pathway
“Write your own blog post everyday, but spend twice as much time reading other people’s blogs
– and comment”
We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All …
Social Media Strategies Work in Everyday Life, too
Writer’s Block? Rather, so many things to say —
How do you pick one post for the day?
It's all about Being Out There
This reminds me of one of the greatest pieces of advice I have ever received . . . decades ago, and I am still often sharing …
Facebook is a Waste of Time
. . . and Twitter is for Dummies, and Friendfeed, well, that’s way over the top!
Just how is one supposed to counter . . . and even live with . . . people who just don’t “get it” i.e., that the world has changed dramatically?
“Everything never changes. Something has …
Becoming involved in the Social Media community is the most exciting life change in memory.
Discovering how each and every one of us has an opportunity to MAKE A NAME FOR OURSELVES and share our knowledge and insights with interested readers is tremendously empowering.
As I write this blog, read comments here, and do the same with the blogs of others -- I know that we all can benefit in a host of ways. Let's DO IT!
HOW TO DO SOCIAL MEDIA BY THE BOOK
