Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
No guarantees, but here are tips to “Go Viral”
The great thing about the Viral Video Phenomenon is that you don’t need a professional film crew. Let your imagination be Director and your “sense of fun” do the scripting. Although it is virtually impossible to create a Web marketing program that is guaranteed to go viral, according to David Meerman Scott and other pundits, [...]
Listening Redux: First rule to success in business
My SFSU Business Communication students learn three rules to Business Success in their first class session: (1) Listen Carefully (2) Read Carefully (3) Follow ALL Directions The suggestion to students — and everyone — that active listening is a skill can be easily disregarded as many people simply hear the tip and move on. That [...]
What to TWEET about — Part Two
Best Practices for Using Twitter Since Twitter will be changing all our lives, according to Time magazine’s recent cover story, I was thinking about how my use of Twitter differs from other Tweeple — and whether anyone could really publish a Best Practices for Using Twitter. Don’t most of us think we are right most [...]
Twitter for Business: Beyond Twitter 101
Today’s Twitter Lesson: How Microblogging Builds Community Social Media is all about People: Connecting, Engaging, Listening and Helping One Another. Twitter technology can do all that! ONE: 32 million Twitter users according to WSJ article Ten Ways Twitter will Permanently Change Business. [As of Dec 2009 68 million Tweeters] TWO: Twitter creator Jack Dorsey has [...]
What should U TWEET: Twitter 101 Lesson 4
What’s so cool about Twitter is that there are NO rules: it’s like the “Wild West” where anything goes — as long as you use 140 characters or less. Q: Why devote an entire post to this subject? A: The 19th century poet and philosopher Ralph Waldo Emerson said that “We are always looking for [...]
Life on Twitter made easier than Life on Mars — Try Tweetdeck
If you love getting organized, you’ll love Tweetdeck Tweetdeck is the key that not only opens the door to greater accessibility but can make your entire Twitter experience so much fun — especially for those who love easy organization. How Tweetdeck works: 1. Download Tweetdeck (TweetDeck runs on the Adobe AIR runtime. To use TweetDeck, [...]
Twitter 101: Be Choosy when selecting first Tweeple to Follow
The REAL, intrinsic, not-so-secret value of social media in general — and Twitter, particularly — is the desire to help others by sharing information. Expertise, whether in the form of “raw knowledge” or super-research skills, is on the Net for the taking and, of course, the giving. Lesson TWO: How to find people to “follow” [...]
Twitter does NOT have to be STUPID: Twitter 101 – Lesson ONE
Stupid is such a loaded word: you never know how someone else will react if they hear the word So let’s begin TWITTER WEEK 101 with an agreement that 10 million+ users can’t be All Wrong. They’ve learned it’s all about How You Choose To Use The Power of Twitter. [BTW, as of Dec 2009, [...]
Personal Branding is Powerful Strategy in Social Media
The last class of the semester will not be the end of studies for many SFSU marketing students. What a wild ride – Jumping off the PR 1.0 trail and on to PR 2.0! And I’m happy to report that many of my 90+ students will be continuing our trek down Revolutionary Road. Below is [...]
Blogging is New World Pathway
“Write your own blog post everyday, but spend twice as much time reading other people’s blogs – and comment” We had Sleepy Blogger, aka Robyn Tippins, come to PR class at San Francisco State, Tuesday, May 12, on the second last day of our exciting adventure into the World of All Things Social Media. In [...]
Social Media Strategies Work in Everyday Life, too
Writer’s Block? Rather, so many things to say — How do you pick one post for the day? This reminds me of one of the greatest pieces of advice I have ever received . . . decades ago, and I am still often sharing it with stressed-out students and friends: Whenever Life bombards you with [...]
Facebook is a Waste of Time
. . . and Twitter is for Dummies, and Friendfeed, well, that’s way over the top! Just how is one supposed to counter . . . and even live with . . . people who just don’t “get it” i.e., that the world has changed dramatically? “Everything never changes. Something has changed and it impacts [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
