21 Tips for using Facebook and Twitter for Business via Brian Solis

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From Engage by Brian Solis

Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. [This was originally posted on my blog How To Do Social Media by the book.]

1. Special Offers

2. Logging Orders

3. Word of Mouth Marketing

4. Conversation Marketing

5. Customer Service

6. Focus Grouups

7. Direct Sales

8. Business Development

9. Curation

10. Information Networks

11.Dedicated and Branded Channels

12. Mobile and Geo Location Marketing

13. Hosted Conversations that Generate Traffic and Referrers

14. User-Generated Change

15. Vendor Relationship Management

16. Ideation [crowdsourcing]

17. Employee Recruitment

18. Events

19. Research and Intelligence

20. Fund Raising

21. Words of Wisdom

For commentary on each of these ideas, check out Brian Solis’s blog article.


Engage by Brian Solis on Prezi

Brian Solis’s blog PR 2.0

Simple Answers to Six Basic Social Media Questions

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Posted by Shari Weiss   @   15 December 2011
Tags : , , ,
Aug 19, 2012
11:37 am
#1 Anastasia :

This list helps to generate ideas on how to use Facebook. Thank you!

Aug 19, 2012
10:58 pm

I love this list! Thanks a bunch for sharing! I am going to check out the book.

Sep 3, 2012
11:41 pm

Very useful list for marketing products via social media. Thanks.

Sep 5, 2012
3:01 am

Thanks for sharing this very useful list. This can be of great help for struggling business owners who want to master the art of social media marketing.

Sep 9, 2012
4:01 am

Wow! These are great tips on how to maximize the use of facebook and twitter for a business.

Sep 12, 2012
3:34 am

Thanks for the very helpful tips in using the social media as the medium for marketing. Very important list that one must bear in mind. Thanks!

Sep 14, 2012
10:09 am

I’ve never had much luck with Twitter but I do think Facebook is powerful for social media marketing. I’ll have to check this out … thanks!

Sep 17, 2012
3:45 pm

That post was full of tips on how to use Facebook and Twitter for Business via Brian Solis. Please, let me love your pearl-like glittering article. I’ld love to see more post like this. I am also agree that blog commenting is a good task to perform, keep up the good work. Thanks the author.

Sep 22, 2012
8:55 am
#9 Agen Rugby :

I like this post very much. All these tips are really new to me because I don’t have good knowledge on social media. I think social media will helps me a lot to promote my website easily on internet. Thanks for sharing such great information keep on posting.

Sep 24, 2012
9:06 am

Great list on how we can employ facebook and twitter for promoting our business.

Sep 26, 2012
9:20 am

Does it matter that FB and twitter use short urls when you add links? I know FB tends to have nofollow links now anyway so I don’t see much value there but your list offers numerous reasons for businesses to use it, thanks.

Sep 28, 2012
10:07 am
#12 New Body :

I’ll try to follow it step by step and see if it works. I’ll let you know. Thanks for pointing it out,

Sep 30, 2012
7:41 am

I don’t really use social media at the moment. I think I have to learn how to use it to gain more visitors. This list is a good help for that. Thanks!

Oct 21, 2012
10:00 am

This is a great checklist for using facebook and twitter for the promotion of your business.

Oct 26, 2012
5:52 am
#15 Shandi Tan :

This is great stuff though No. 20: Fund Raising could just as easily give rise to plenty of lawsuits where I’, from. 🙂

Oct 27, 2012
6:22 am

Social media sites are becoming more and more important. I get a lot of traffic from this kind of sites, so it is a good idea to spent some time learning how to use this to drive traffic to your site.

Oct 30, 2012
5:39 am

I never thought there’s so much more to the leading social networking sites than meets the eye! Your post is every inch noteworthy!

Oct 30, 2012
10:29 am
#18 Walter Weeks :

All good tips but don’t forget to listen to your audience. Social media is about engaging in conversations. That means listening as well as broadcasting.

Oct 31, 2012
11:52 am

the only issue we found was that facebook didnt share our posts across as much as we wanted through the business channels. Also we didnt get much do follow from them at all.

Nov 7, 2012
8:41 am
#20 URL29 :

Yes, Facebook is ideal space for marketing! Thank for your tips.

Nov 22, 2012
3:51 pm

Twitter is good for seo and Facebook is good for Traffic. I like both

Dec 17, 2012
5:29 am
#22 Megan Fox :

This is awesome article and tips are so useful and informative. I am as nontechnical as you get, and even I understood this.

Dec 25, 2012
8:14 am
#23 Goudkoers :

I don’t really use social media at the moment. I think I have to learn how to use it to gain more visitors. This list is a good help for that. Thanks!

Jan 10, 2013
2:09 am
#24 pavanraj :

Yeah you are right now a days face book mostly using for business. It act a important role in business industries. I know about twitter. But i don’t know how to improve our business through this. Your 21 tips are amazing. Thanks for sharing great tips for all…

Jan 14, 2013
3:11 pm

Complete lists. I though if we do all, we’ll get satisfactory results.

Jan 15, 2013
4:46 am

I believe that social networking site can be a good way to make connections with people. Most of people are connecting on Social network & one more importantly, social networking sites offers students the opportunity to create a positive self-image.

Jan 20, 2013
6:26 am
#27 Tumsehi.com :

Thanks for yet another amazingly insightful post Brian.

I live in a resort town where most businesses cater to foreign tourists (mainly from the US), and because we’re seeing ever hardening times, competition is fearsome. These businesses spend quiet a lot of money it seems on local magazine adds that are distributed to hotel rooms. Now, I don’t know how effective this is, but I’m sure if businesses wold start to romance customers before they actually get here through the use of Social Media and offer great deals, perhaps that would raise their profits by a lot more and spend less in the process.

Jan 22, 2013
2:35 am

Social media use for business leaders has become commonplace, but some people still need occasional reminders of how best to use these platforms. On most social media networks, the bio — or brief explanation of who you are — is the most important first impression you make. Unfortunately, many people simply fill in their main information when they first sign up and rarely make any changes. The bio deserves more attention than that.

Feb 11, 2013
1:07 pm

Never ever underestimate the power of Facebook. I remember one of my friends getting 1000+ visitors daily just because of his FB page which had more than 1lakh likes!!

Feb 14, 2013
6:38 am

Thank you for the list Brian. I am just now learning the benefits of Twitter. I really didn’t understand what the big deal was until just about five months ago. I am also embarrassed to say that I didn’t understand what you meant by Number 9, Curation. I’ll be searching Google shortly for a definition. lol. Thank you Brian!

Mar 29, 2013
12:57 am

Hi Brian,

There is no denying how powerful and useful social media is today. It gives another dimension for promoting and advertising. But, I really want to have an in-depth analysis on this list. Just a short description well do. Nevertheless, this blog post is good. Thanks for sharing it.

Apr 5, 2013
1:10 am

Like all the tips and will be planning to implement for ecommerce clients we are serving for.

Apr 20, 2013
3:33 pm
#33 Cerys Barker :

Great list of tips for online marketing, you just did a good job. Although they are many, I think majority of them are effective. I am also using both my Twitter and Facebook accounts to promote my business. I admit there are instances when I almost lose hope with slow return from my promotions. I still believe some of your tips will help me improve.

Apr 26, 2013
1:00 am

You have consolidated an excellent collection of Tips for using Facebook and Twitter for Business via Brian Solis…..He is is a well-known media strategist, Social media should not be the sole realm of marketing, the PR team, customer service, or sales. Instead it should be the combination of all of them that can give companies a dynamic approach to their engagement. The result being a give and a take in the conversation with the constant exchange of information as the valuable solution.

Apr 29, 2013
10:42 am

Facebook is a huge lead generator for small businesses. Twitter however is good only if you are a celebrity. It is pretty much worthless for branding or lead building….

May 2, 2013
2:47 am
#36 Pitt Goumas :

Great list here! Thank you for sharing, keep up the good work.

May 28, 2013
6:28 am

Thanks for the tips. Really if one implement on these tips can easily market his business on social media. Thanks for discussing the demanded topic of these days.

Jun 6, 2013
7:46 am

I don’t really use social media at the moment. I think I have to learn how to use it to gain more visitors. This list is a good help for that. Thanks!

Jun 12, 2013
4:00 pm
#39 Nick :

Great tips! Social networking sites are extremely powerful, and I plan on utilizing them as much as I can.

Jun 18, 2013
7:16 am

All the tips provided are great and am looking forward to implement it as soon as possible.Thanks for sharing this piece of knowledge.

Jun 24, 2013
10:08 am
#41 Vivek :

oh God these superb tips about Facebook and Twitter! I have my account’s on Facebook and Twitter social networks but I don’t use to much. Well to be honest with this article ! This article is really valuable about Facebook and Twitter & I do appreciate 🙂

Jun 26, 2013
4:21 pm
#42 Antonella Viaggio :

Social networks have become a must in online marketing and bussiness, good list.

Antonella Viaggio – Human Resources at Travel Videos.

Jul 12, 2013
5:20 am
#43 Disha Sharma :

Great tips these are really wonderful tips to know about while using Facebook and Twitter for Business. I am really glad to read this superb great tips.

Jul 13, 2013
2:13 am
#44 Jake Harper :

Social media makes it SO easy to really connect with people. Most of my friends are on their phones searching facebook or reddit almost to a fault. I think being able to be creative and provide quality info using these sites is a must have tool in your online toolbox. Thank you for the info!

Aug 8, 2013
6:04 am
#45 Mansi Padhya :

Great tips. I am user not only facebook but also of twitter so I’ll must follow these alll 21 tips for Facebook as well as Twitter too

Dec 6, 2013
12:25 am
#46 Soul id :

Great list you have put together. I would like to see each one of these items in this list broken down into a nice series! Could be a great one.

Dec 19, 2013
1:31 pm
#47 Matt :

Brian – Great tips, thanks for sharing! I am just getting into web blogging/social media so this list will be helpful 🙂

Jan 3, 2014
3:50 pm

Thanks for the tips, social media really is my weak point, but this gives me a bit of a better understanding as to how it may help…


Jan 6, 2014
6:16 am
#49 Stephen Moyers :

Nice tips Brian.. I am a social media lover and love to make content strategy for social media. Social media is a platform of conntectity between the brand and the consumer. I would like to share how to increase Facebook engagement. Check this out!


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