Category Archives: Sharisax Is Out There

Sharisax Is Out There

Why Social Media is Like a Day At The Beach

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Two months ago I was in a yoga class where I sensed a whole host of similarities with my other passion — social media; hence, Top Ten Reasons Why I Love Yoga and Social Media.

Today, ten days into my Puerto Vallarta vacation, I can see how Social Media is, indeed, so much like a Day at the Beach.

Conversations with new friends

Without a doubt, the Number One reason that comes to mind is the conversations with people outside my day-to-day routine. In fact, when people ask what I like most about my annual Mexican vacation, it is exactly that: Meeting so many new interesting people to share ideas and experiences with.

Listening to their stories

Of course, Listening is the First Rule to success in Business and every kind of relationship. So many times when we meet new people, we think the way to make a great impression is to “pontificate” about our own lives. But if you think about it, how much will YOU learn just talking about yourself? Plus, my experience is that people love those who really listen attentively. Way back when I started this blog early in 2009, I shared some of my business communication tips on How to Listen better.

Learning about the local activities and customs

Whether we are visting a place for the first time, returning after a long absence, or simply coming back to a favorite location, there are always new things to find out about:

  • How to get around
  • Where are the best deals
  • What’s new and different
  • What’s traditional and not-to-be-missed

Finding people to do things with

What’s better than meeting new friends and trying out the restaurant that everyone is talking about? It’s the SHARING that makes every experience richer and more powerful. I can’t help but be reminded of a great sharing opportunity for everyone with a blog — whether you are on the beach to day or, most likely, not. My fellow Baby Boomer social media evangelist Larry Brauner is inviting everyone with a blog to post it to his fan page: While you all start collaborating with Larry and our friends online tonight, I’ll be joining a bunch of friends — new and old — at the Barcelona tappas restaurant in PV.

Enjoying life

Personally, I’m enjoying my experiences learning everything I can about all of our marvelous ways to connect, but since I’m still on vacation in Mexico [and I don’t want to get sand in my computer], it’s Off To The Beach!

BUENOS DIAS, ALL!

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Sharisax Is Out There

Three “F’s” to Achieve Your 2010 Goals

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Since I subscribe to the philosophy of “Intention,” my 2010 Predictions Article will be geared to Setting Some Goals and Making Them Happen. Here are three ways to do just that:

  • Follow a Role Model, who’s also a Friend

  • Find a Buddy — or Seven

  • Figure out Answers to the list of Questions below

1) My friend Sandy is a great role model

2009 Accomplishments:
Lost 39 pounds between Feb 25 and Dec 25. Have maintained within 3 pounds of goal weight for the last 21 days straight.

Decided to try Zumba and loved it!

Decided to try Yoga and loved it!

Provided excellent office support to boss.

2010 Goals:

Increase my arm strength.

Keep my weight under the decade mark.

Let my nails grow enough and be healthy enough that I can treat myself to a manicure.

And continue providing the kind of administrative support that makes going to work fun and productive for the entire staff.

[You go Girl!]

2) Collaborate with Network Connections – both online and off

  • Last night was just one of many examples: I went to a holiday party and met three fellow [gal-fellow] Baby Boomers whom I will be meeting with in the next few weeks to see how we can use our own personal strengths to help one another.

  • That particular holiday party was the result of my membership in one of the three networking groups I have joined this year. No list about Succeeding in Anything is complete without continuous Networking. Here’s a previous article with suggestions on getting the  most out of networking.

3) Here are questions we need to be asking ourselves:

A – What do I want to finish?

B – What do I want to change?

C – What do I want to refine?

D – What do I want to maintain?

E – What do I want to stop doing?

F – What do I want to go back to?

G – What can I throw away?

H – What have I learned in 2009 that will empower me in 2010?

I – What do I NEED to do?

What are your answers? What will 2010 look like for you? What’s your intention?

Because I know the power of conversation, I’m suggesting that readers add their responses to any of the questions above. I’ll be doing just that. And, then, we can all collaborate on each other’s success in 2010 and beyond.

[FURTHER READING: Here are website entrepreneur James Hartje’s answers to the nine questions]

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Sharisax Is Out There

“Get Laid, Get Paid, and don’t Die” — What People Want

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I debated about using that title — and even asked my Facebook Friends for advice on the riskiness of a “risqué” headline. So we’ll see what happens:

Will I get more traffic?

Will I hear any backlash?

What will I learn from using a “racier” title than I might have?

What will YOU learn from the notes I took at George Kao’s latest free social media webinar?

trump tower

Blueprint for starting your own online business

Is it possible to know with any certainty

— BEFORE you start anything

— if it will work?

George Kao asked this question as he began his December 16 webinar featuring Internet Entrepreneur Clay Collins, who has started a business called Project Mojave to share his “vision for a world where every person can be their own boss and secure a healthy income while offering their greatest gift to the world.”

My Take-Aways

Most marketers do not fully understand how to get the most from market research.

STEP ONE: Your first research should be to carefully describe your Idea Client:

  • Develop a “Customer Avatar” – a picture of that ideal client.
  • When you plan your marketing message, aim it at One Specific Person. The key is talking to one person; you will sound more authentic, and others will want to engage with you as well.

How do you put together this Buyer Profile [as David Meerman Scott has called it]?

  • If you know where your demographic is, then go where they hang out. [i.e. Fish where the fish are.]
  • Then ask them questions:
  1. What is your biggest fear?
  2. If you could ask anyone a question, WHAT would the question be and WHOM would you ask?
  3. What product would you buy from me if I was the only one who could make it?
  4. How much would you pay for it?

“At the end of the day, people buy on emotion: they ‘Justify‘ as they buy what they want”

said Clay Collins, who suggested you then double the sum that they said they’d pay.

STEP TWO: Design your business around Problems, Needs, or Questions

  • If you can Answer a Question, you begin a relationship
  • If you can Fulfill a Need, you definitely get someone’s interest
  • If you Solve a Problem, you’ve got yourself a customer.

If you want to know where to find those problems, look to these areas:

  1. Relationships and sex
  2. Health
  3. Careers, jobs, making money

Clay:

“It’s all about Getting Laid, Getting Paid, and Not Dying.”

STEP THREE: Know the customer’s “Primary Driver”

  • Most people are driven by one thing.
  • Find out what it is: Ask them what they want and why. Then ask them the same question again . . . and again.
  • Then Speak [i.e., your message] to their actual, real experience in a way that they can visualize the result.

Howard Blum photo - click for website*** So here are those original questions:

Will I get more traffic?

Will I hear any backlash?

What will I learn from using a “racier” title than I might have?

. . . AND THE MOST IMPORTANT . . .

What did YOU learn from the notes I took at George Kao’s latest free social media webinar?

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Sharisax Is Out There

“Be social to learn social” – College profs learn Social Media 101

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Now that social media is more popular than porn on the Internet, it’s time for everyone to jump on the bandwagon — and that definitely includes our university teachers.

That’s why Wiley Publishers invited noted social media expert Erik Qualman to guest lecture a webinar attended by 22 profs and lecturers the first day of December.

Welcome to the Social Media Revolution

Erik’s Socialnomics slideshow seen on YouTube by more than 1 million viewers:

Below is a listing of 15 soundbites I “live-tweeted” during the hour lecture:

1 – Socialnomics is defined as the exponential return for individuals, derived from social media.

2 – “Wasting time” on the Internet can actually make people more productive. Erik gave an example of checking email and Facebook on a SmartPhone while standing in checkout lines.

3 – Most people can spend less time finding information online than offline.

4 – The key to social media success is Doing rather than Deliberating.

5 – Social media spans time and space, allowing much greater opportunities for connection.

6 – The Pope uses many forms of social media, including Wikis.

7 – Google’s new WAVE is going to be the 21st century email.

8 – Winners in this new world: (1) Consumers get best products and services; (2) Best companies will reap best Word of Mouth.

9 – Social bookmarking site is a great way to do research AND see what is resonating with the public.

10 – Four steps to use social media: (a) Listen; (b) React; (c) Interact; (d) Softsell.

11 – Students can use blogs, wikis, and forums to bounce ideas off one another.

12 – When using/experimenting on the Web, ask for Forgiveness rather than Permission.

13 – We no longer search for news; it finds us. Soon products and services will find us.

14 – People can look at their updates and take a real assessment of their lives.

15 – How to get the most from Social Media: “Be social to learn social.”

For added reading, check out my article commenting on Erik’s 15 Social Media Maxims

and check out Top Ten Mistakes Made by Social Media Newbies

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Facebook, Interview, Sharisax Is Out There

Do we need an Emily Post for social media etiquette?

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linkedin-facebook-twitter

“To be or not to be . . .”

“To DO, or NOT to do . . .”

I got a “dressing down” the other day when I asked a question on various social media platforms.

This was my message:

“ARE PRESS RELEASES DEAD?  I would like to publish an article on my blog,”

I received many relevant opinions and this surprising response:

“Don’t use my wall to promote your blog.”

Had I missed a rule?

Honestly, I was quite taken aback. What on earth had I done that was WRONG?

So I looked to the ‘wisdom of the crowd” and asked a few of my social media friends — many of whom had received and responded to my question: “What rules had I violated?”

Most said that they hadn’t been offended in any way, but one suggested that some people can get very “persnickety” about their Facebook profile — and that if I really wanted the Scoop on “Doing the Right Thing,” I should ask Etiquette Expert George Kao, a social media coach whose webinar I had attended and written about a month ago: The Circle of Reciprocity begins with Free.

George-Kao-

“People are forgiving of your social media mistakes — if you don’t keep repeating them. Someone will usually let you know if you’ve done anything wrong.” — George Kao

George suggested to me that people should not be afraid of making mistakes. “The social web is so new, that the rules for etiquette may not be obvious,” he said. If in doubt, take action, he suggested.

“Focus on adding value to people’s lives and business.”

If you want to do the Right Thing online, then think of the Golden Rule: “Do Not do unto others as you would not have them do unto you.” AND “Do onto others as you would have them do onto you.”

Here are some of George’s suggestions:

  1. Give others the experience you would want.
  2. Be aware of actions that would be intrusive [like over promotion].
  3. Build “Social Capital” [i.e. authentic relationships] before you spend it.
  4. Duplicate the types of online actions that you like AND don’t do the ones you don’t like.
  5. Be “Open Hearted.” We tend to be open-hearted with those who are open-hearted with us.

Facebook Walls: What to post and what not to post

Many people seem to be confused about Facebook Walls, George agreed. “Think of the Wall as someone’s Front Porch or a public office space,” he said. “Your Wall is where you post messages for all visitors. Your updates go on your wall,” he explained.

When someone clicks through to another person’s Facebook profile and writes on that person’s wall, it should be about that person — like a birthday greeting or an endorsement. The only people who see that Wall message, however, will be the Facebook friend and any mutual friends, according to George.

When you comment on one of your friend’s updates, it’s visible by all the person’s Facebook friends as well, so be aware of that.

“Everyone has a responsibility to manage his or her own Wall. If someone writes something you don’t like, you can remove it — and you ought to.”

George’s final caution: “When you are communicating and updating on Facebook, make certain that you don’t post anything you wouldn’t want the world to see.”

Do you have any online pet peeves that you’d like to share — or resources for rules? We’d love to know them and help spread the word.

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Sharisax Is Out There

Social Media Tools Week begins: 11 tips to get you started

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The newest and most compelling Social Media tools from around the world — sponsored by Social Media Academy.

Social Media Tools Week – New Date 11/16 – 11/21

Highlights from the Welcome Keynote

Axel Schultze, Founder Social Media Academy

November 16, 2009

Educated purchasing decisions are changing business

  • Networks provide trusted sources of information.
  • Social media is where customers meet customers to share experience, to develop skills, to prevent failures.
  • 80% of purchases are based on recommendations, and social media is the Number One Recommendation Engine.

Two objectives: Be a part of the Recommendation Chain and Create a better Customer Experience

The best salespeople don’t sell — they build relationships

No opportunity is ever lost: someone will always take it.

CHECKLIST for what to do to get started:

  1. Look up your top 50 business contacts and find out where they have a presence in the social media landscape.
  2. Create your own accounts where you find your customers, prospects, partners, and influencers.
  3. Visit your sites regularly, at least every other day, if possible: Read posts; Comment; Care.
  4. LISTEN to what’s on top of their minds and think beyond your product sale.
  5. Be approachable and let your contacts connect with you.
  6. Share your thoughts and interests . . . and get Social.
  7. Take one of the reporting tools and begin to measure sentiments around your brand.
  8. Tell your colleagues what you learn from customers and prospects. Encourage them to listen and learn as well.
  9. Help customers with links; introduce them to existing customers and experts for your products and services.
  10. Stay focused on people who are relevant to you — otherwise you get distracted and will be spending all your time browsing.
  11. FINAL CAUTION: Do not waste time growing followers, editing videos, chatting with everyone who invites you. Rather, follow YOUR OWN business objectives.

. . . and tune in for more news and reports from Social Media Tools Week.

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Facebook, Sharisax Is Out There

Facebook for Business, Blogging, Posterous and more:

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Twitter is like my personal bookstore, but so is most of Web 2.0

photos by Howard Blum
photos by Howard Blum

Sharing is one of the amazing benefits of Web 2.0, so it’s no wonder that Twitter is so important to me — both as a source and a repository. Here are some of the articles I read and Tweeted and Re-Tweeted this week:

  1. NYT article on Facebook for Business
  2. Blogs better Hubs than Twitter
  3. Social media will be your local marketing tool
  4. Future of Marketing – PR Squared
  5. Scoble’s video interview with Posterous

New York Times tips for Marketing on Facebook

Quick Tips worth repeating over and over [until people get them ingrained]: (a) Identify goals; (b) Share personality; (c) Engage, don’t shill; (d) Use Facebook data Here are some article highlights:

  • Be where your customers — and prospective customers — hang out.
  • Start small and add tools & apps slowly
  • Enliven page with photos and useful information
  • Buy-buy-buy messages do not work
  • Offer value and be patient

NYT article on Facebook for Business

HUBSBlogs are best HUBS for your content

Here are seven reasons why:

  1. With a blog, you control the agenda, whether you’re communicating on behalf of a company, or for personal reasons.
  2. Your blog can cater to a sub-group of your Twitter friends or a different audience altogether.
  3. A blog is less dominated by spam than Twitter.
  4. You can embed images, audio and video on your blog.
  5. Blog posts can be of unlimited length. You can express yourself in more than 140 characters.
  6. With some environments, you have almost unlimited control over the appearance, functionality and arrangement of your blog.
  7. Many blogs include the ability to offer contact forms, polls, chat and other functionality. You can even embed your Twitter stream into your blog.

Blogs better Hubs than Twitter

Local audience — where the money is

flowers Nope, even traditional media admits social media is NOT a fad. Local bloggers are being paid for page views. Viral nature of social media is fountain for success. Social media provides 2-way communication. Social media will be your local marketing tool

Facebook & Google win social network marketing race

“In the future, the Web you know will be based on the Web that knows you.”

“Social Media has simply become an unstoppable force.”

“Making special offers based on known behaviors and connections, will be automated.”

Future marketing outreach: “Maybe you’ll also reach out to one of the baker’s dozen’s worth of active baking-related groups on Facebook.”

Future of Marketing – PR Squared

Robert Scoble interview with POSTEROUS for the “GEEKY-ER” among you:

Top Geek-Thought-Leader Robert Scoble posted a video interview with the two creators of Posterous, a platform on which anyone can post content via email. Steve Rubel  stopped publishing his highly regarded marketing communication blog Micropersuasion in favor of a Posterous stream. Video is 17 minutes long and features Robert’s questions for Posterous founders: Sachin Agarwal and Garry Tan. Highlights:

  • Purpose is to provide a simple, clean platform for rich media and mobile application.
  • Only four full-time engineers do all the work.
  • To serve 1.8 billion people who don’t want the hassle of a traditional blog
  • Future business model to offer Premium features — far in the future.

Check out more of Howard’s Awesome photos on his website: http://faces-and-places.net/indexa.html

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Sharisax Is Out There

Top Ten Reasons Why I Love Social Media AND Yoga

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humpty dumptyOK, I’m not David Letterman or Johnny Carson, but I think I might be able to come up with my own

“Late Afternoon Top Ten List”:

Why I LOVE Social Media & Yoga

  1. They are gathering places for like minds, hearts and souls.

  2. Someone gets up on a platform, and people follow.

  3. I stretch myself.

  4. Participation allows me to “touch” — and be touched.

  5. They are both quite in vogue these days.

  6. I can capitalize on the “moment.”

  7. Something new is learned every time.

  8. The benefits intensify as my involvement increases.

  9. They are both Addicting — but in positive ways.

  10. AND . . . I’ve made some Great New Friends!

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Sharisax Is Out There, Twitter

List-O-Rama: Not included on many Twitter Lists yet?

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for listing purposesFeeling left out because everyone’s buzzing about Twitter Lists . . . and you’re not?

Reminds me of how one of my good friends has had two dinner parties at her home in the last few weeks, and I wasn’t invited to either. But she did ask me for this weekend, so maybe there’s hope for all of us.

Fresh from a 30-minute webinar on Twitter Lists by Hubspot, I have decided to weigh in with my own . . .

List on Twitter Lists:

1. First off, Twitter Lists is a brand new social media/Twitter feature, so by the time we learn all there is to know, many aspects will change. And that’s OK. Really. Getting your feet wet in the evolving new technology makes it so much easier to capitalize on the opportunities you will find along the way — this is ESPECIALLY TRUE for businesses who’ve feared jumping onto the social media bandwagon.

a. COROLLARY: That means that the rest of this “List” may — or may not — be useful tomorrow/next week/next month . . .

2. Twitter is like a fire hydrant, according to the webinar, so Twitter Lists are like hoses, according to me.

b. COROLLARY: You can focus your Twitter streams and increase your Reach.

3. Webinar’s HOW-TO: (a) Follow the Lists of people you respect; (b) Create some of your own by going to your Follower list; and (c) Promote your lists via widget, FB, FF, and Twitter itself.

c. COROLLARY: Check out more lists on Listorious and add yours to this directory

4. Instead of number of Twitter Followers to measure your popularity, the new gauge will be how many Lists you are on.

d. COROLLARY: Using either of these analytics is “interesting” — to use the term many English teachers write when we can’t think of something positive to say about a student’s paper/thesis.

5. You can not [now] SPAM the people on a Twitter List

e. COROLLARY: A critical component to Success with Social Media Marketing [SMM} is to personalize relationships and service. Automatic anything is so un-SMM.

6. Teachers can make Twitter Lists for individual courses for in-class or homework discussions

f. I won’t have to use TweetChat which was giving us some trouble when students replied directly to other students, e.g., these discussions sometimes did not appear in the stream.

Posts re: Twitter Lists from the blogosphere:

7. Four clever uses for lists: includes creating mini-communities where every listee follows the list and uses hashtags for discussions.

8. 10 ways you can use Twitter Lists: includes making lists to keep tabs on your industry and your employees.

9. Twitter lists and real-time journalism: Pete Cashmere says we can use our friends as filters:

“For those cast adrift in a sea of content, good news: A “curation” economy is beginning to take shape, tweet by tweet, list by list.”

10. Robert Scoble:

“Twitter Lists are for people crazy about tech news. Techmeme is for lazy people who want all their news in 10 minutes? Heheh. Very fun!” in response to a comment on his post “Techmeme vs Twitter Lists“

— BTW, Scoble is the ONLY “listee” on Steve Rubel’s “List/faves”

Time to “get off the couch” and start LISTING — or at least reading about them. It really is “All about the Buzz”

If you enjoyed this article, please consider leaving a comment or sharing it with your followers on Twitter! You can also subscribe by email for more cool interviews and articles from Sharisax is Out There.

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Sharisax Is Out There

Handbook to guide your success in social media and more effective Public Relations efforts

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Cabo Arch

As both a PR teacher and professional journalist for many years,

I was blown away when I found the perfect new text:

Making News in the Digital Era

by David E. Henderson

If elections were held today for Social Media Expert, David gets my vote. His 2009  narrative/guidebook is perfect for helping learners on all levels understand — and properly apply — Best Communication Practices in this whole new social media world of ours.

Technology is changing our lifestyles on a daily basis . . .

so many would agree that claiming “Expert” status has to be “qualified,” i.e., conditional based on the newest data.

But let’s consider “qualified” in its other sense as well.

If anyone has built the chops to thoroughly discuss the news business, journalism, public relations, and social media marketing, then David Henderson qualifies:

  • Emmy Award–winning CBS News correspondent and public relations executive for dozens of years, David has been online with his blog www.DavidHenderson.com since 2003.

Some of David’s best advice:

  1. Let go of Old Ways and embrace Change.
  2. Present ideas for developing a company’s reputation with communication approaches that underscore transparency, openness, and credibility.
  3. Messages need to focus on audience benefits, not talking about the greatness of an organization.
  4. Avoid jargon and “gobbledygook” and use clear, direct, easy-to-understand language.
  5. Key communication practices: Listening, engaging, story-telling, and always speaking the truth.
  6. Today’s executives must be involved in online strategies that require inspiration, passion, purpose, and focus.
  7. Forego Mission Statements and carefully create a concise and appropriate Positioning Statement.

“Strategic communications in today’s fiercely competitive world mandates clever positioning, understanding audience needs and knowing how to craft timely and meaningful messages that excite people and create results” [p. 23]

My opinion: This is a book that ought to be used both in university public relations/communications courses as well as in the offices of every public relations organization and department.

Further posts from David E. Henderson’s book will feature tips, best practices, and insights on the following topics:

A)     Media relations

B)      CEO blogging

C)      Online newsrooms and other PR 2.0 strategies

Thanks, David, we need this handbook. Lots of PR and business execs don’t know where to start, and your book will surely help them.

Related stories:

David Henderson’s post on what he learned writing the book

My next post on Media Relations

Squidoo lens Discussing Social Media books

Social Media Biz review

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Sharisax Is Out There

Circle of Reciprocity begins with FREE: My take-aways from this morning’s no-cost webinar with George Kao

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Yosemite May 2008 009

Raise your hand if you’ve signed up for a free webinar lately?

If you haven’t, then you’re not really using the Web broadly enough to learn new tips & tricks that can enhance your own knowledge base AND your ability to deliver value to others.

All that being said: How many of us SIGN UP for the Webinars and then either [1]  forget about them or [2] wait for the archive version that will likely be filed away . . . and forgotten?

YUP, Guilty as charged . . .

But not this morning.I listened and participated in one that was so good, it needed its own blog post: I wanted to share the information and, at the same time, review the lessons for myself.

My good friend Ann had forwarded me an email last week from George Kao, who offers free webinars [and subsequent coaching programs] — to discuss social media AND how to deliver information-packed webinars that will help build business success. George’s WebinarMethod.com caught my interest as I build my own coach/consultant business model — and the fact that his email said it WOULD NOT BE ARCHIVED was the impetus I needed to skip my yoga class this morning . . . because I wouldn’t be able to catch it later.

Can I say, once again, how valuable the entire experience was . . .

  1. The initial approach, i.e., the fact that this would NOT be archived, worked to get me focused on getting the most from this one-hour experience.
  2. The discussion of FREE: what to “give away” and what to hold back. George suggests:

    • giving away too much for free inundates people . . . and will keep them from buying/hiring you.
    • “catchy content” in a free event should require engagement that will inspire them to action, i.e., buying more from you,
  3. When people buy from you, “You Change the World”: this becomes an “investment” rather than mere entertainment
  4. On the “Hierarchy of Engagement for Content” — In-person speaking engagements ranked highest for emotional engagement and the least likely to allow for procrastination. Here is the rest of the list from Highest Engagement to Lowest:
    • Video webinars
    • Webinars with telephone and visuals
    • Teleseminars with conference call
    • Instant messaging and/or chat room
    • Dedicated Video [DVD]
    • Dedicated Audio [CD]
    • Email [including newsletters/ezines]
    • Mass email via social media [groups]
    • Linkable text [PDF w/links; online articles, blogs]
    • Social sites [e.g. Yahoo answers, forums]
    • Offline text [book, magazine]

Thinking about the hierarchy list above . . . and social media lessons . . .

The beauty of what “we” are all doing online is ENGAGING with one another and supporting one another on our respective quests to improve our lives and our society.

I’d genuinely like to go on and on . . . but so many times “Less is More” as my students have heard me say so many times. Besides, George gives these free webinars all the time, so there’ll be a lot more you can discover for yourselves. And, of course, I do need to say, “NO, no one paid me anything for this endorsement.” It was just that well done.

By way of sparking conversation, I’m going to try to get the other participants [whom I met on “Savor Chat”] to add their take-aways as well, and, yes, George, I hope you see this and add your TWO CENTS as well.

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