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Sharisax Is Out There

Social Media Tools Week begins: 11 tips to get you started

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The newest and most compelling Social Media tools from around the world — sponsored by Social Media Academy.

Social Media Tools Week – New Date 11/16 – 11/21

Highlights from the Welcome Keynote

Axel Schultze, Founder Social Media Academy

November 16, 2009

Educated purchasing decisions are changing business

  • Networks provide trusted sources of information.
  • Social media is where customers meet customers to share experience, to develop skills, to prevent failures.
  • 80% of purchases are based on recommendations, and social media is the Number One Recommendation Engine.

Two objectives: Be a part of the Recommendation Chain and Create a better Customer Experience

The best salespeople don’t sell — they build relationships

No opportunity is ever lost: someone will always take it.

CHECKLIST for what to do to get started:

  1. Look up your top 50 business contacts and find out where they have a presence in the social media landscape.
  2. Create your own accounts where you find your customers, prospects, partners, and influencers.
  3. Visit your sites regularly, at least every other day, if possible: Read posts; Comment; Care.
  4. LISTEN to what’s on top of their minds and think beyond your product sale.
  5. Be approachable and let your contacts connect with you.
  6. Share your thoughts and interests . . . and get Social.
  7. Take one of the reporting tools and begin to measure sentiments around your brand.
  8. Tell your colleagues what you learn from customers and prospects. Encourage them to listen and learn as well.
  9. Help customers with links; introduce them to existing customers and experts for your products and services.
  10. Stay focused on people who are relevant to you — otherwise you get distracted and will be spending all your time browsing.
  11. FINAL CAUTION: Do not waste time growing followers, editing videos, chatting with everyone who invites you. Rather, follow YOUR OWN business objectives.

. . . and tune in for more news and reports from Social Media Tools Week.

Sharisax Is Out There

Convince your boss to GO SOCIAL

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Small steps, but the climb is worth it
Small steps, but the climb is worth it

While it’s true that we are clearly in the “early adopter” stage of Social Media for Business, that does not mean that your gut feeling is wrong:  SOCIAL MEDIA/INTERNET MARKETING is the Way We Will Do Business.

So the sooner your organization hops onboard, the faster you will be able to build the customer-concentric community that will inevitably lead to a more profitable business.

Here are some ideas on how to convince your boss that he’ll learn a whole lot on social media platforms like Twitter and Facebook:

Ten Step Program

1. Listen and hear what people think about your company and your industry.

2. Discover that fear of public opinion is unjustified; your community simply wants transparency and authenticity.

3. With thousands of bright minds online, you’ll get lots of ideas and help formulating solutions for problems in your marketplace.

4. Honesty and generosity cost little, but reap Huge Rewards.

5. Garner “brownie points” just for being “out there.”

6. Experimenting is fun, necessary, creative, and guaranteed to produce positive results.

7. Successful companies will all be customer-centric.

8. Prospects will become customers; customers become loyalists; loyalists are your new influencers. You can’t buy that kind of advertising.

9. Get the jump on the competition. Everyone will be “out there”‘ get out sooner.

10. Finally, realize that isolation from your community cannot be a model for profitability.
JUST DO IT!

And for those of you who have DONE IT,  please add to this list of ways to convince the boss.