The newest and most compelling Social Media tools from around the world — sponsored by Social Media Academy.
Highlights from the Welcome Keynote
Axel Schultze, Founder Social Media Academy
November 16, 2009
Educated purchasing decisions are changing business
- Networks provide trusted sources of information.
- Social media is where customers meet customers to share experience, to develop skills, to prevent failures.
- 80% of purchases are based on recommendations, and social media is the Number One Recommendation Engine.
Two objectives: Be a part of the Recommendation Chain and Create a better Customer Experience
The best salespeople don’t sell — they build relationships
No opportunity is ever lost: someone will always take it.
CHECKLIST for what to do to get started:
- Look up your top 50 business contacts and find out where they have a presence in the social media landscape.
- Create your own accounts where you find your customers, prospects, partners, and influencers.
- Visit your sites regularly, at least every other day, if possible: Read posts; Comment; Care.
- LISTEN to what’s on top of their minds and think beyond your product sale.
- Be approachable and let your contacts connect with you.
- Share your thoughts and interests . . . and get Social.
- Take one of the reporting tools and begin to measure sentiments around your brand.
- Tell your colleagues what you learn from customers and prospects. Encourage them to listen and learn as well.
- Help customers with links; introduce them to existing customers and experts for your products and services.
- Stay focused on people who are relevant to you — otherwise you get distracted and will be spending all your time browsing.
- FINAL CAUTION: Do not waste time growing followers, editing videos, chatting with everyone who invites you. Rather, follow YOUR OWN business objectives.
. . . and tune in for more news and reports from Social Media Tools Week.