Sharisax Is Out There
Join me on a journey down the Social Media Revolutionary Road
LinkedIn Basics
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND get started with LinkedIn:
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home “playing” with social media. I suggested he focus on [...]
Social Media Policy: Protect your online reputation
Q: Who needs a social media policy? A: Any person with employees, independent contractors, and visitors who may use your business computer. With more than one-third of the world’s population now online, it makes sense to have guidelines and procedures for cyber citizens to turn to — and if you are a business owner or manager, [...]
What to Tweet to Stand Out from the Masses
Now that 106 million Twitter accounts have been set up, it’s a great time to distinguish yourself from the rank & file. Building an online presence — whatever the platform — is, in fact, under your control. People using the “Global Whiteboard,” i.e. the Internet, must keep in mind that “Whatever you post can and [...]
How TO DO Facebook Right . . . If You Care About Your Online Reputation
When I heard the title “The zen of social media marketing,” I knew I had to read this book by Shama Hyder Kabani. Her chapter on Facebook was really detailed with lots of tips, so I thought I’d offer many of the items on Shama’s list of Do’s and Don’ts with my own comments. Facebook [...]
Social Media Victories — and how to win them
Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]
10 Mistakes Made by Social Media Newbies
A few weeks ago, I participated in a social media webinar that unfortunately went “over the heads” of most of the other attendees. So I invited many of them to contact me for answers to some of their basic questions. Bob asked me: “What do Newbies typically do wrong?” Putting on my Thinking Cap, I [...]
Twitter Basics – Workshop “cheat sheet”
Today ten new Tweeple will be fluttering around the Twittersphere — at least that’s my hope. In the next few days, you’ll read about some of the things they learned, but a few people left without their “cheat sheet,” so I’m posting it below . . . as well as the earlier Twitter 101 lessons [...]
Beyond the Hype: Roadmap for Social Media’s Future . . . and Ours
A few weeks ago, I felt like I’d died and gone to Heaven. That’s the sensation one has when a passion is being filled to the brimming [tipping?] point. For a student of the Social Media Revolution, nothing could be more gratifying and fulfilling than to hear a panel of highly influential Social Media Mavens [...]
Include Customers & Partners in Framing Social Media Strategy
One of my most significant social media mentors has been Axel Schultze, CEO of Xeesm Corp and Social Media Academy, who was one of the first New Media notables to speak to my SFSU marketing students early in 2009. Axel has experience in a wide number of industries which you can check out on his [...]
Which Side of Digital Divide Will Your Company Be On in 2 Years?
Social Media Academy is an online learning experience for an online world, and I was fortunate to have recently completed their leadership training for social media consultants — where many of the classes were conducted by one of my first mentors SMACAD CEO Axel Schultze. SMACAD sponsors a LinkedIn group, and member Morris Pentel asked: [...]
Social Media Strategy Best Practice: Think BIG, Start small
There’s lots of confusion out there about How To Do Social Media RIGHT, according to Axel Schultze, founder of Social Media Academy. In several of the Leadership classes I recently took with Axel and other #smacad instructors, we discussed a very structured way to help organizations plan for social media engagement. “You can NOT have [...]
Your HR Department Can & Should Help You Become a Human Talent Organization
The Buzz about our world’s Big Shift [i.e. the New Normal in business] is filtering through to some company executives who are now looking to their marketing departments for guidance and appropriate strategies using Social Media. Hold on a minute . . . Many of you are missing an even more important benefit of the [...]
Marketing Should Be the LAST Department to Be in Social Media
Social Media Marketing is the BUZZ these days, and that IS what this article is all about: However, according to Axel Schultze. Chairman of the Social Media Academy, and my instructor for the first Leadership Class of 2010: “Marketing is only ONE component. We must shift in all departments. Social Media initiatives cannot work without [...]
Everyone Is Someone’s Customer: Use Social Media to Reach Them, Listen to Them, and Learn from Them
Too often companies forget the second part of this scenario: Firms are in business (1) to make profits by offering products and services (2) to satisfy the unmet needs of their customers. Too often they are so immersed in organization-centric thinking, that they don’t even realize their products or services may no longer be in [...]
Social Media Enables Companies to Become Part of the Recommendation Chain
Social Media is all about seeing what others are saying “The snowstorm is over. Everything is white. So now what?” How do we make social media relevant to company executives? Everyone hears the buzz, but many companies do not understand today’s marketing environment, and they don’t know where to start. That’s where programs like Social [...]
Social Media Tools Week begins: 11 tips to get you started
The newest and most compelling Social Media tools from around the world — sponsored by Social Media Academy. Social Media Tools Week – New Date 11/16 – 11/21 Highlights from the Welcome Keynote Axel Schultze, Founder Social Media Academy November 16, 2009 Educated purchasing decisions are changing business Networks provide trusted sources of information. Social [...]
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HOW TO DO SOCIAL MEDIA BY THE BOOK
