I debated about using that title — and even asked my Facebook Friends for advice on the riskiness of a “risqué” headline. So we’ll see what happens:

Will I get more traffic?

Will I hear any backlash?

What will I learn from using a “racier” title than I might have?

What will YOU learn from the notes I took at George Kao’s latest free social media webinar?

Blueprint for starting your own online business

Is it possible to know with any certainty

– BEFORE you start anything

– if it will work?

George Kao asked this question as he began his December 16 webinar featuring Internet Entrepreneur Clay Collins, who has started a business called Project Mojave to share his “vision for a world where every person can be their own boss and secure a healthy income while offering their greatest gift to the world.”

My Take-Aways

Most marketers do not fully understand how to get the most from market research.

STEP ONE: Your first research should be to carefully describe your Idea Client:

• Develop a “Customer Avatar” – a picture of that ideal client.
• When you plan your marketing message, aim it at One Specific Person. The key is talking to one person; you will sound more authentic, and others will want to engage with you as well.

How do you put together this Buyer Profile [as David Meerman Scott has called it]?

• If you know where your demographic is, then go where they hang out. [i.e. Fish where the fish are.]
• Then ask them questions:

1. What is your biggest fear?
2. If you could ask anyone a question, WHAT would the question be and WHOM would you ask?
3. What product would you buy from me if I was the only one who could make it?
4. How much would you pay for it?

“At the end of the day, people buy on emotion: they ‘Justify‘ as they buy what they want”

said Clay Collins, who suggested you then double the sum that they said they’d pay.

STEP TWO: Design your business around Problems, Needs, or Questions

• If you can Answer a Question, you begin a relationship
• If you can Fulfill a Need, you definitely get someone’s interest
• If you Solve a Problem, you’ve got yourself a customer.

If you want to know where to find those problems, look to these areas:

1. Relationships and sex
2. Health
3. Careers, jobs, making money

Clay:

“It’s all about Getting Laid, Getting Paid, and Not Dying.”

STEP THREE: Know the customer’s “Primary Driver”

• Most people are driven by one thing.
• Find out what it is: Ask them what they want and why. Then ask them the same question again . . . and again.
• Then Speak [i.e., your message] to their actual, real experience in a way that they can visualize the result.

*** So here are those original questions:

Will I get more traffic?

Will I hear any backlash?

What will I learn from using a “racier” title than I might have?

. . . AND THE MOST IMPORTANT . . .

What did YOU learn from the notes I took at George Kao’s latest free social media webinar?

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