Writer’s Block? Rather, so many things to say — How do you pick one post for the day? This reminds me of one of the greatest pieces of advice I have ever received . . . decades ago, and I am still often sharing it with stressed-out students and friends: Whenever Life bombards you with […]
Motion in Poetry [read to us during yoga this morning — couldn’t help but think Social Media] HERON by Leza Lowitz Still as silence what I hold in this life is thousands of years of DNA, the mystery of a moment in which what falls away is effort and what changes is everything that grows […]
And those valuable ties are growing deeper and wider . . . as we TWEET and BLOG and “FRIENDFEED“ According to CrunchBase, “Robert Scoble is an American blogger, technical evangelist, and author. He is best known for his popular blog, Scobleizer which came to prominence during his tenure as a technical evangelist at Microsoft. According […]
All the latest and greatest tools mean nothing — if you aren’t listening I read several great blogs today — and would still be reading — if I didn’t want to share my own understanding of one important topic: Effective social media marketing — aka REAL CONVERSATION — cannot happen without someone to LISTEN. Let’s […]
Popularity has a price: You’ve got to do some Work Some of my students have started blogging, and one student asked me today [actually in a comment on my first post]: “How can I get my blog noticed?” Interestingly enough, that question was answered in a blog posting today, April 25, from Problogger.net, one of […]
Social Media is Pushing Dramatic Changes in Marketing TGIF. We’ll make this blog-lite, just in case you haven’t read my first post. Yesterday’s adventure along the SM Revolutionary Road was anything but “lite” – information-wise. Three Bay Area social media players: John Harper, Dean Guadagni, and Pat Kitano visited my SFSU advertising and PR classes […]
How does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.
As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized