Facebook,Future of advertising,PR 2.0,Social Media Marketing,Year 2009         15 comments

Five incredibly talented and deeply entrenched social media THOUGHT LEADERS fielded questions about “How to get the word out” and win more business now that there’s so much FREE stuff out there. THE VENUE: Grand Hyatt in San Francisco THE SPONSOR: San Francisco chapter of the American Marketing Association THE “WHY”: To discuss whether or [...]

 Facebook,Personal Branding         4 comments

With his distinctive voice and great tips for finding money and work, Marty Nemko was certain to be a household name — or so I’d thought. But many people, whom I told that I’d be going to hear him at the Marin Professionals meeting this week, didn’t know him. So that’s one of many reasons [...]

 Facebook,Future of advertising,Guest Post,Social Media Marketing         2 comments

Who knew that back in Feb 2005 three former Pay Pal employees would introduce a video-sharing website that would be gobbled up by Google a year-and-a-half later and now seems very likely to herald a powerful new way for people to sell products and services? What’s viral and how do you do it? My Public [...]

 Blogging,Facebook,Personal Branding,Sharisax Is Out There,Twitter         11 comments

Two weeks ago I made a commitment to manage my online presence. Discipline is key, but broadcasting intentions into cyberspace has a way of keeping one on the straight and narrow. Too many people to make excuses to if objectives aren’t met. So how have I done? Below is my “roadmap” list, followed by my [...]

 Blogging,Facebook,Sharisax Is Out There,Twitter         17 comments

Where do I WANT to go? NOT Where am I going? I’m remembering the quote I often tell students: “If you don’t know where you are going, any road will take you there.” Back on July 1, I started to think about “managing” my online presence, i.e., putting some routine in place primarily to help [...]

 Blogging,Facebook,PR 2.0,Social Media Marketing,Twitter         15 comments

When one of my new PR students read last week’s post listing David Meerman Scott’s NEW RULES for PR & Marketing, he suggested that the old rules were still useful. Perhaps some “old rules” may be, but not the ones DMS pointed out. Here below is my response to Thomas’ comment: Thomas, have you ever [...]

 Facebook,Guest Post,Social Media Marketing,Twitter         13 comments

Today’s post is a guest article from Shijia Yu, a 35-year-old mom in my Business Communication class at San Francisco State. Shijia is married, has a four-year-old daughter and lots of housework so her computer time was quite limited until she got the assignment to study Twitter for Business: None of my friends and family [...]

 Blogging,Facebook,Personal Branding,Social Media Marketing,Twitter         24 comments

The Future is NOT just “in the future.” The Future is NOW! Just after New Year’s, a friend told me she was spending three hours a day on Facebook. “How could you be wasting so much of your life!” I’d asked her — genuinely concerned that she was “stupid” for getting caught up in all [...]

 Blogging,Facebook,Personal Branding,PR 2.0,Twitter,Twitter Basics         31 comments

What’s so cool about Twitter is that there are NO rules: it’s like the “Wild West” where anything goes — as long as you use 140 characters or less. Q: Why devote an entire post to this subject? A: The 19th century poet and philosopher Ralph Waldo Emerson said that “We are always looking for [...]

 Facebook,Guest Post,LinkedIn,Year 2009         2 comments

**GUEST POST** San Francisco State University senior Roxanne Cobbs has been an active member of this semester’s public relations class — and has functioned as a very responsible leader for two small groups, the 2nd of which investigated the topic of “Facebook for Business.” Roxanne’s group put together an excellent power point presentation, and she [...]

 Facebook,Future of advertising,Personal Branding,Social Media Marketing         7 comments

So, once again, is Facebook a waste of time? Last post we tried to address the responses of naysayers — the “non early adopters,” the social media non-initiates. Common challenges in any evolutionary cycle. But the fact remains that life does change, and so do we. And nowhere are these changes more dramatic than with [...]

 Blogging,Facebook,Personal Branding,PR 2.0,Sharisax Is Out There,Social Media Marketing,Twitter         Comments Off

How does one tell a story from the middle, i.e., in medias res. You just jump in, I suspect, and start paddling.

As a journalist for more than thirty years and a marketing instructor for more than a decade, I’ve had a variety of valuable experiences learning to write, to sell, and to teach. But nothing has so excited and energized