8 Ways to Generate Sales from your Website

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“Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website.” — Patrick Schwerdtfeger Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. [...]

So you want to GET STARTED in Social Media? Here are 7 Steps:

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In honor of the new students beginning a 12-session Social Media Basics course with me, here is an article with information on What to Do First: This post is designed for those of you who .. a – Understand that there is a New Normal. and/or b -Have profiles on one or more social media [...]

Social Media Victories — and how to win them

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Bay Area Consultants hear SOCIAL MEDIA TIPS from popular speaker Patrick Schwerdtfeger Back by popular request, Patrick presented more detailed online marketing tactics — building from his earlier talk on social media basics delivered last fall. Author of Webify Your Business, Patrick spoke at 127 events around the globe in 2009. He shares social media [...]

How Many of These Social Media Questions Can You Answer?

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My Laney College students are participating in social media to build writing and reading skills. For many of them, however, this is a significantly new experience, i.e., creating blogs and signing up for Twitter. What is Social Media and why is it important? and . . . here are many of their other questions: Where [...]

What Are the Educational Needs of Social Media Marketing?

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Guest Post by Axel Schultze Axel Schultze was the first social media guru I brought into my Public Relations class at San Francisco State at the beginning of 2009. He is the founder and CEO of Xeequa Corp. a social media software company, helping businesses to create a better customer experience. In addition, he began Social [...]

Use this Checklist for Managing Online Presence

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CHART YOUR SOCIAL MEDIA PROGRESS: Want to manage your social media sites? Yesterday’s post reviewed Chris Brogan‘s 19 tips: Resolve to Manage your Online Presence. Today you’ll find a handy spreadsheet to use for weekly check-offs. And there’s space to add other tasks . . .  like writing your blog post Now you can Check-off [...]

Every­one was a new­bie at one time when it comes to social media

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 Guest Post         7 comments

Putting together last week’s post “Ten Mistakes Made by Social Media Newbies” was a rewarding experience for me, especially because the article seemed to touch a chord with many of my friends — a lot of whom are resisting the New World of Communication. Not all of them, though. Below is a really detailed article [...]

1,734 Uses for Social Media – Look ‘em Up in Tamar’s “Text”

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You’ve got to be more than a Social Media Newbie to appreciate the depth and breadth of research that went into compiling the 334-page compendium The New Community Rules: Marketing on the Social Web. Author Tamar Weinberg is a community manager for Mashable, clearly the best source for Social Media news on the Net — [...]

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