19 Steps to Getting Found Online – from @hubspot founders

Filed in Book review , Facebook , LinkedIn , Social Media Marketing , Twitter 25 comments

rock stairway 768x1024 19 Steps to Getting Found Online   from @hubspot foundersIf you are looking for a true HOW TO book, then you’ll do well to get a copy of Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah. [This article was originally published in my blog How to do Social Media by the Book.]
We are indeed living in a revolution, and it’s no longer just the big companies with big budgets that attract attention and customers. We’re using the Web . . .

And here are 19 ways to get found there, according to the authors:


1. If you’ve somehow managed to resist signing up for Facebook, despite requests from your friends and family, go ahead and do it.
2. Create a Facebook Business Page.
3. Configure a sub-domain that redirects to your Facebook page (e.g., http://facebook.yourcompany.com) This will make it easy for you to communicate the URL of your page.
4. The next time you host a business event (conference, webinar, training session, etc.), use Facebook events to invite people and get RSVPs.
5. Look for your existing business contacts on Facebook. Invite them to connect with you.
6. Make sure your LinkedIn profile is 100 percent complete. Link your profile to your business web site and blog.
7. Create a LinkedIn user account and profile. And if you have one, make certain it is current.
8. Within the profile, add a link to your company’s web site. Change the default “web site” or “my blog” to the actual name of your company or blog.
9. Use the group search feature to find the biggest groups in your industry. Join these groups and start participating in the discussion.
10. If you don’t find the LinkedIn group you are looking for, create it.
11. Find the most relevant categories for your business and subscribe to the LinkedIn Answers RSS feed for them, so you can provide some answers.
12. Make sure to reserve your company name for a Twitter account.
13. Ensure that you complete your online Twitter profile including a brief bio, your location, and a link to your web site. Many people on Twitter are looking for interesting people to follow. Make sure they can find you.
14. Use tools like Twitter Search and the search feature on Twitter Grader (http://twitter.grader.com) to find influential Twitter users in your industry. Begin forging connections early.
15. Create an account for yourself on Digg. Come up with a catchy and memorable user name. Although, it is usually suggested to maintain consistent usernames, Digg does not like commercial-sounding names.
16. On Digg, subscribe to the RSS feed for whichever category is most relevant to you (likely the business/finance category). This way you can see popular articles.
17. When you see an article on Digg that you like and that’s relevant to your business, befriend the person who submitted it. If the article is very relevant, review some of the other users who have dug the article and befriend them as well.
18. Subscribe to the RSS feed of your friends’ submissions. This way you can track what they are submitting. Digg those articles from your friends that you like and comment on one article a day.
19. Create a StumbleUpon user account, download the toolbar, and follow the same suggestions made for using Digg.
FURTHER READING:
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Posted by Shari Weiss   @   15 June 2011
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Comments
Jun 15, 2011
8:50 am

Great list – and I am so happy to find I’ve done all of these!

Author Jun 15, 2011
8:49 pm

Marquita, are there one or two of these steps that you have found more valuable than others — for your personal or professional purposes

Jun 16, 2011
1:48 am
#3 Dereck :

Shari,

Awesome posting, I know I actually used #8 as I read your posting.

So many good ideas in here, everyone in professional networking should know about these simple to do steps.

Thanks!

-D

Author Jun 16, 2011
1:54 am

Glad these tips worked for you, Dereck. Did you check out the articles listed under FURTHER READING . . . and certainly you might want to read the entire book. It is a wealth of practical suggestions.

Jun 17, 2011
8:29 pm

Shari,
What I did was to create budurl’s rather than subdomain redirects. What is good about that is that every day I receive an accounting of how many clicks I have gotten. But it is less appealing than a regular domain name. I have done most of the other items you suggest. Thanks for a great list of ideas.
Erica

Author Jun 17, 2011
9:40 pm

Erica, what exactly are BUDURL’s?

Jun 22, 2011
4:43 pm
#7 Chan Iem :

I currently have a facebook profile, but i hardly post anything. I just used it for finding freinds and family members. But now i kinda want to post more.

Oct 5, 2011
7:03 am

Digg? Really? Even though I am not doing any of your facebook suggestions I can understand that. But I can’t agree with Digg. I do agree LinkedIn is wise. Google+ is most likely way more important than Digg. But to each there own, if people want to try Digg that is there choice.

Author Oct 5, 2011
12:22 pm

John, personally [unlike the book's authors], I agree with you about Digg. I do not use it. I do, however, believe in LinkedIn BUT have not yet found Google+ very useful. Have you?

Oct 21, 2011
1:35 pm

That’s quite a long list and I still have a long way to go. I just created a business page on Facebook and has been trying to explore the question tools. LinkedIn works wonderfully for me and I doubt Google+ will be better than facebook. Shari, the 19 points have integrated the best of social media.

Jan 17, 2012
2:34 am
#11 technoguy :

LinkedIn, Facebook and other social networking sites give exposure to your online business. You can find the target audience on such websites. Thanks for the list!

Apr 27, 2012
7:20 pm
#12 Jimmy :

It is virtually impossible these days to get noticed by google without utilizing social media in your quest for more traffic. The book you mentioned looks like an interesting read…

Jul 22, 2012
9:01 am
#13 Jon :

As a newby to the whole blogging world, I find this post very helpful and will be doing my best to take advantage of all the suggestions listed here, all 19 of them! THX.
Jon

Aug 7, 2012
12:42 am

Having a unique page for you personal or business page is the best idea to gain popularity over the social networks. Bookmarking like Digg and others boost your presence with search engines.

Aug 7, 2012
4:45 am

I also think pinterest is a great way of getting traffic to your site. Adding pictures of your business, products, fun stuff can really work well

Oct 15, 2012
2:18 am

Setting up a Facebook page for your business is one of the great ways of gaining instant online presence. But it does not end there, after you create you page ask people to like it. Make your business look interesting worth liking on facebook. Provide information to your target audience and build relationship with people.

Oct 15, 2012
3:07 pm
#17 Denis :

Awesome list. Social networks are becoming more and more popular on the web, and now they are an efficient
marketing tool which cannot disregarded. Did you know that some employers even check the candidates profile on Facebook?
By the way, most people don’t realize how much linked-in is a strong marketing tool which can help you find work.

Dec 5, 2012
1:11 pm
#18 karl :

I think your tip#3 is a golden piece of advice. I never thought of that before! :D Also, my LinkedIn profile is incomplete and you just convinced me to finally get it together. Thanks for sharing!

Dec 23, 2012
11:51 am

I quite like reading all Hubspot newsletters and free ebooks. Always very useful information, latest trends and some evergreen strategies that webmasters tend to forget.

Jan 5, 2013
4:56 pm

Hi, quite an interesting list. And it all boils down to networking. Find relevant people through Facebook, network with twitter and with LinkedIn. I didn’t do much of the items listed here. For example, I have a Facebook and twitter account, but I never used them to connect to people on a professional basis (only friend and family). Thanks again for an awesome list.

Feb 3, 2013
11:51 pm
#21 Hope :

For the most part, Hubspot has been right on target with it’s SEO knowledge. We used their software for a while and it was all amazing data, the issue became finding the time requirements to act upon their recommendations. We finally had to hire an outside group to manage and create content for our previous venture.

Feb 23, 2013
11:07 pm
#22 Daniel :

I quite like reading all Hub spot newsletters and free eBooks. Always very useful information, latest friends and some evergreen strategies that webmaster tend to forget.

Apr 7, 2013
9:08 am

instead doing number 3
i just put a facebook widget

but others tips is killer

thanks dude

May 2, 2013
3:02 am
#24 Pitt Goumas :

Good one. Now, please also post 19 ways to avoid getting found online :) JK

Nov 26, 2013
6:39 am

Great List from hubspot developers. thank for this post.

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