If you are looking for a true HOW TO book, then you’ll do well to get a copy of Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah. [This article was originally published in my blog How to do Social Media by the Book.]We are indeed living in a revolution, and it’s no longer just the big companies with big budgets that attract attention and customers. We’re using the Web . . .
Inbound Marketing Builds Authentic Relationships for Mutual Gain – includes review of book
Marquita, are there one or two of these steps that you have found more valuable than others — for your personal or professional purposes
Shari,
Awesome posting, I know I actually used #8 as I read your posting.
So many good ideas in here, everyone in professional networking should know about these simple to do steps.
Thanks!
-D
Glad these tips worked for you, Dereck. Did you check out the articles listed under FURTHER READING . . . and certainly you might want to read the entire book. It is a wealth of practical suggestions.
Shari,
What I did was to create budurl’s rather than subdomain redirects. What is good about that is that every day I receive an accounting of how many clicks I have gotten. But it is less appealing than a regular domain name. I have done most of the other items you suggest. Thanks for a great list of ideas.
Erica
Erica, what exactly are BUDURL’s?
I currently have a facebook profile, but i hardly post anything. I just used it for finding freinds and family members. But now i kinda want to post more.
Digg? Really? Even though I am not doing any of your facebook suggestions I can understand that. But I can’t agree with Digg. I do agree LinkedIn is wise. Google+ is most likely way more important than Digg. But to each there own, if people want to try Digg that is there choice.
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John, personally [unlike the book's authors], I agree with you about Digg. I do not use it. I do, however, believe in LinkedIn BUT have not yet found Google+ very useful. Have you?
That’s quite a long list and I still have a long way to go. I just created a business page on Facebook and has been trying to explore the question tools. LinkedIn works wonderfully for me and I doubt Google+ will be better than facebook. Shari, the 19 points have integrated the best of social media.
LinkedIn, Facebook and other social networking sites give exposure to your online business. You can find the target audience on such websites. Thanks for the list!
It is virtually impossible these days to get noticed by google without utilizing social media in your quest for more traffic. The book you mentioned looks like an interesting read…
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As a newby to the whole blogging world, I find this post very helpful and will be doing my best to take advantage of all the suggestions listed here, all 19 of them! THX.
Jon
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Having a unique page for you personal or business page is the best idea to gain popularity over the social networks. Bookmarking like Digg and others boost your presence with search engines.
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I also think pinterest is a great way of getting traffic to your site. Adding pictures of your business, products, fun stuff can really work well
Setting up a Facebook page for your business is one of the great ways of gaining instant online presence. But it does not end there, after you create you page ask people to like it. Make your business look interesting worth liking on facebook. Provide information to your target audience and build relationship with people.
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Awesome list. Social networks are becoming more and more popular on the web, and now they are an efficient
marketing tool which cannot disregarded. Did you know that some employers even check the candidates profile on Facebook?
By the way, most people don’t realize how much linked-in is a strong marketing tool which can help you find work.
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I think your tip#3 is a golden piece of advice. I never thought of that before!
Also, my LinkedIn profile is incomplete and you just convinced me to finally get it together. Thanks for sharing!
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I quite like reading all Hubspot newsletters and free ebooks. Always very useful information, latest trends and some evergreen strategies that webmasters tend to forget.
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Hi, quite an interesting list. And it all boils down to networking. Find relevant people through Facebook, network with twitter and with LinkedIn. I didn’t do much of the items listed here. For example, I have a Facebook and twitter account, but I never used them to connect to people on a professional basis (only friend and family). Thanks again for an awesome list.
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For the most part, Hubspot has been right on target with it’s SEO knowledge. We used their software for a while and it was all amazing data, the issue became finding the time requirements to act upon their recommendations. We finally had to hire an outside group to manage and create content for our previous venture.
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8:50 am
Great list – and I am so happy to find I’ve done all of these!